prepared for
growing renewable audiences

fool’s gold

re·new·a·ble (rĭ-nū'ә-bәl, -nyū'-)
adj.
“
Relating to or being a commodity or
resource, such as solar energy or
firewood, that is inexhaustible or
replaceable by new growth.

audiences must create more audiences

renewable versus not renewable*
• viral marketing • pr and blogs
• SEO • conferences
• widgets • community building
• ad arbitrage • more features
*with many exceptions!