Growing Renewable Audiences (presented at OATV)
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  • 1. prepared for growing renewable audiences
  • 2. fool’s gold
  • 3. re·new·a·ble (rĭ-nū'ә-bәl, -nyū'-) adj. “ Relating to or being a commodity or resource, such as solar energy or firewood, that is inexhaustible or replaceable by new growth.
  • 4. audiences must create more audiences
  • 5. renewable versus not renewable* • viral marketing • pr and blogs • SEO • conferences • widgets • community building • ad arbitrage • more features *with many exceptions!