This document discusses innovation at Portugal Telecom over time. It notes several key milestones in 1983 such as the introduction of fiber optic networks and phone booths. In 1987, Portugal Telecom installed its first digital switching equipment and signed its first contract with Oracle. The document then discusses more recent innovations at Portugal Telecom related to areas like cloud, big data, social media, IoT and mobile. It frames innovation as central to Portugal Telecom's strategy and involving all employees.

1. Innovation in Practice
antonio.montez@oracle.com
Master Principal Solutions Consultant

3. 1983
•
•
•
•
•
•
Introdução da fibra ótica na rede de transmissão
Criação da rede de comutação de pacotes da Telepac
Inauguração das primeiras cabinas públicas Credifone, no Algarve e na Madeira
Introdução do sistema Multibanco, pela SIBS
A Marconi inaugura, em Lisboa, a primeira central telefónica digital para ligações internacionais
Inauguração do edifício Picoas onde se concentra 65% das ligações telefónicas nacionais
1987
• Instalação na central de Carnide, Lisboa, do primeiro equipamento de comutação digital, pelos TLP
• 1º Contrato Oracle com os TLP
1989
• Interface digital para centrais Comutadas no CET, projecto piloto em Aveiro, Santarém e Faro
2007
• Criação da Zon Multimédia TV Cabo Portugal, a operar em Triple Play, nas áreas de televisão por cabo e
satélite, acesso à internet e telefone.

6. Cloud
Big Data
Social
Internet of
Things
Mobile

9. Entrepreneurial
Pragmatic

10. Entrepreneurial
Pragmatic

12. “..for Portugal Telecom,
innovation is part of the strategic milestones
and it is deeply connected with all the
processes and involves every employee..”

13. Optimization
Integration
Maintenance

14. Integrated Technology Stack
Engineered
to Work
Together
Certified
Together
Deployed
Together
Upgraded
Together
Supported
Together
Tested
Together
Engineered
Together
Managed
Together

15. 63%
21%
16%
Run the
Business
Grow the
Business
Transform the
Business
Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

16. Social depends on
Big Data for
Analytics

17. Inspire me
Recognise me
Empower me
Serve me
Engage me
Reward me
Customers expect great experiences!

18. Social Listening
& Engagement
Social
Marketing
Social Networking
& Collaboration
Social Foundation
(Data Mgmt, Integration Tools, Process Automation, Analytics)
Social Data
& Insight

19. MOBILE APPS
CRM
ERP
B2B
MOBILE PLATFORM
MOBILE SECURITY

20. Connected Mobile Support
Connected Mobile
Disconnected Mobile Support
Desktop
Disconnected Mobile

21. Produce
Data
12%
Executives who feel they
understand the impact data
will have on their organizations
Use
Data

22. Business Value
Business event
Operational excellence requires immediate action
Analysis of increasing data volumes = delays
Time available to capture data is decreasing
Data captured
Analysis completed
Action taken
Response Time
of execu
muc
infor
delive

23. Decide
Oracle Real-Time
Decisions
Endeca Information
Discovery
Oracle Event
Processing
Cloudera
Hadoop
Apache
Flume
Oracle
NoSQL
Database
Oracle
GoldenGate
Stream
Oracle R
Distribution
Oracle BI
Foundation Suite
Oracle Big Data
Connectors
Oracle
Database
Oracle
Advanced
Analytics
Oracle Data
Integrator
Oracle
Spatial
& Graph
Acquire – Organize – Analyze

26. British Telecom
Billing
History

27. REAL-TIME DECISIONS
Smart
Recommendations
Results
SERVICE CLOUD
Right
Answer
8%
SOLARIS
Server
Consolidation
Increase in Customer Satisfaction

30. Graphic Section Divider