1. catalyst
n. a substance that causes or accelerates a chemical reaction

2. company
business/service?
focused trend reports
inspiration & analysis
accomplishing?
provides young professionals
& students an accessible
source of future trend
information while creating
an interactive community
focus?
apparel
color
materials & textiles
season inspirations

3. company
strengths
no subscription fee
inclusive to all interested
access to the latest trends
simple & clean layout (user-friendly)
visually stimulating
concise
new designers exposed
network for those in design industry
weaknesses
new/not established name in industry
solely provides trend information
both
individual/small business based

4. company
[usp]
benefit
access to latest/future trends
inclusive to all interested
unique
simple & clean layout (user-friendly)
visually stimulating
concise
Compelling
high-quality, relevant information with no subscription fee
new designers exposed
network for those in design industry

5. customer
individuals, men & women {not large retailers/design houses}:
wanting to interact and promote their work, store, brand
not established/new in their industry
design students
bloggers
young professionals {either newly graduated/starting in industry}

6. customer
market [share]
free/low quality sites high cost/high quality
sites & services
market [growth]
“Forecasting is becoming big business, blending editorial with technology tools. However,
the battle lines have been drawn and the winner will be the forecasting service who can
keep innovating and keep up with technology developments, providing indispensable tools
and information for their clients.” – Emma Barnett, The Telegraph
current economic conditions don’t allow for flexible budgets.
?

7. competitors
style sight wwd wgsn trendstop fashiontrendsetter peclers paris
low cost high cost
large client
focused
individually
focused
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✪

8. we work with…
pantone
new designers/business owners wanting to promote their work/products
photographers
small businesses/boutiques
designer brands
competitors work with…
wgsn [lectra fashion solutions; mercedes benz fashion week]
trendstop [pantone; conde naste; trendhunter.com; fashion’s finest]
# of creative consumers continued to grow after economic downfall
& continues to grow today.
collaborators
context

9. [demographic]
men & women
ages 18-30
occupation: creative industry
[psychographic]
interests: interior design; product design; fashion
vals:
innovators and experiencers; leaders in new ideas in technology; active consumers; like to spend
money on fashion and entertainment; highly innovative; enjoy niche products; self expressive
[market] segmentation
[the young professional]
“I’m looking for a noncommittal source of
trend forecasting to improve my growing
business/expand my current design knowledge.”
[the creatively-focused student]
“I’m looking for an easily accessible source
of trend forecasting that is user-friendly
and visually stimulating for my design
needs.”
[both are looking for]
A source of networking to expose
themselves; a communal conversation
providing feedback & commentary

10. what other segments did we consider?
trend forecasting site focused on fashion {only}
larger clientele willing to pay fee
why not?
larger clientele segment is highly saturated
fashion {only} limits market size & growth opportunities
cost would exclude part of the market
[market] segmentation

11. catalyst
why choose us?
high-quality information for no cost
simplicity is accompanied by strong visual components to provide credible, quality service
provides community for passion-filled creatives
&
we are the catalyst of inspiration