Wi-Fi continues to be a popular wireless service in Asia–Pacific and it can affect, and be affected by, 4G roll-outs depending on mobile operator pricing and market strategies.

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2. Wi-Fi continues to be a popular wireless service in Asia–Pacific and it can affect, and be affected by, 4G roll-outs
depending on mobile operator pricing and market strategies.
This Viewpoint provides insights into public (not home or office) Wi-Fi data traffic trends in the Asia–Pacific
(APAC) region overall and at a country level. It also provides an overview of public Wi-Fi business models, and
suggests innovative ways to monetise public Wi-Fi networks for mobile network operators (MNOs) in the APAC
region.
The Viewpoint answers the following key questions:
How is public Wi-Fi used in different countries in APAC and what are the data trends?
How is consumer online behaviour impacted by Wi-Fi and LTE services?
What are the main Wi-Fi business models and revenue generation methods?
How can operators ensure that their Wi-Fi investments remain relevant and valuable?
It is accompanied by an Excel file that features details of the Wi-Fi offerings of the major operators, and the scale
of public Wi-Fi deployments in developed Asia–Pacific (DVAP) countries.
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3. China Mobile
China Telecom
China Unicom
Chungwa Telecom
CSL Mobile
Hutchison Telecommunications
Hong Kong Holdings (3)
KDDI
kt
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NTT Docomo
SK telecom
SmarTone Mobile Communications
SoftBank
Taiwan Mobile
Telstra
Company coverage
The following companies are mentioned in this Report.

4. Executive summary
Recommendations: How to ensure that Wi-Fi
deployments remain relevant and valuable
The volume of private Wi-Fi and mobile data dwarfs that
of public Wi-Fi data, but public Wi-Fi can act as a
companion to mobile networks
Few countries have high levels of public Wi-Fi offloading
– the reasons are different for each country
MNOs can exert control over public Wi-Fi use with
pricing and data quota strategies, but depend on good Wi-
Fi availability as well
China is exceptional in terms of Wi-Fi usage – public Wi-
Fi data traffic far exceeds that of mobile data, but LTE is
reversing this trend
Government initiatives, such as Wireless@SG in
Singapore, and incumbent operators, such as in Hong
Kong, can drive public Wi-Fi usage
The volume of traffic offloaded onto public Wi-Fi is low
even in developed markets with high volumes of mobile
traffic and strong Wi-Fi coverage
Consumer behaviour in relation to Wi-Fi may change as
LTE becomes more pervasive, but Wi-Fi remains a
popular service
Deploying Wi-Fi can address several challenges that
MNOs face on their cellular networks
Pervasive LTE affects only one of the four main types of
Wi-Fi business model: proactive public Wi-Fi deployment
Operators in Asia–Pacific use multiple methods to
generate Wi-Fi revenue – there is no single opportunity
Operators in developed markets mostly use bundling to
monetise Wi-Fi, but other opportunities are available
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5. Figure 1: Telecoms operators covered in this report
[Source: Analysys Mason, 2015]
Figure 2: Recommended strategies for operators to
monetise public Wi-Fi deployments [Source: Analysys
Mason, 2015]
Figure 3: Wireless network data traffic by type, developed
Asia–Pacific, 2012–2019 [Source: Analysys Mason,
2015]
Figure 4: Wireless network data traffic by type, emerging
Asia–Pacific, 2012–2019 [Source: Analysys Mason,
2015]
Figure 5: Public Wi-Fi as a percentage of wireless data
traffic compared with mobile data traffic per connection,
by country, Asia–Pacific, 2013
Figure 6: Combinations of mobile and Wi-Fi usage
[Source: Analysys Mason, 2015]
Figure 7: Wireless data traffic by type and public Wi-Fi’s
share of that traffic, China, 2012–2019 [Source: Analysys
Mason, 2015]
Figure 8: Wi-Fi hotspots by operator, China, 2013
[Source: Analysys Mason, 2015]
Figure 9: Wireless@SG’s registered subscribers and
usage, Singapore, December 2006–June 2013 [Source:
Info-communications Development Authority of
Singapore, 2013]
Figure 10: Wi-Fi hotspots by operator, Hong Kong, 2014
[Source: Analysys Mason, 2015]
Figure 11: Public Wi-Fi hotspots by operator, Jap
Figure 12: Wireless data traffic and public Wi-Fi’s share
of that traffic, South Korea, January 2012–September
2014 [Source: Korea Communications Commission,
2015]
Figure 13: Wireless data traffic and public Wi-Fi’s share
of that traffic, Japan, 2012–2019 [Source: Analysys
Mason, 2015]
Figure 14: Consumer usage of Wi-Fi on mobile phones to
connect to the Internet, selected countries, Asia–Pacific
[Source: Analysys Mason, 2015]
Figure 15: Consumers’ main reasons for using Wi-Fi,
selected countries, Asia–Pacific [Source: Analysys
Mason, 2015]
Figure 16: Four main types of Wi-Fi business model and
strategy [Source: Analysys Mason, 2015]
Figure 17: Wi-Fi monetisation revenue streams,
traditional retail services, Asia–Pacific [Source: Analysys
Mason, 2015]
List of Figures
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telecommunication/wireless/wifi .

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increasing as the number of Wi-Fi-enabled smart devices is growing rapidly along with the mobile data
consumption by these devices. Even though there are many factors driving the Wi-Fi market, the most common
restraint faced in adopting Wi-Fi is the lack of regulation and security over the network.

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