1. Importance of audience feedback
Referringbacktoaudience feedbackisveryimportantandissomethingthatIdidregularlytogain
thoughtsonwhat wouldlookbetterorismore effectinmyprojectin termsof my companyname,
construction,andfinal outcome.It wasvital for me to know whatmy audience like anddon’tlike
because theyare my targetaudience whomysportswearrange wasaimedat.Therefore mychoices
had to cater theirthoughtstomake my sportsrange appeal to themand wantthemto buythe
products.The audience feedbackthatI reliedonmostlywasface bookbecause myaudience of
femalesaged18-24 use thissocial networkoften.The use of face bookwas keyinmy researchand
planningbecause itallowedme to make sure I wasconstructingmyancillarytasksand maintasks
successfully.
My audience feedbackwasaskeddirectlytothe targetaudience of femalesaged18-24 thisis
because Iwouldgetthe correct feedbackneededtoimprove mytasks.Thiswasinsteadof asking
the general publicforaudience feedbackthisisbecause otherwisemyfinal outcome wouldn’tbe as
successful andwouldn’tappealtomyspecifictargetaudience asthe randomaudience feedback
wouldn’tforfill acertainage group’sneeds.
The firstprocessthat requiredaudiencefeedbackwaschoosingmycompany’sname:
My decisiononchoosingtoadvertise sportswearwasaninstantdecisionasI knew itwouldbe
possible as well asmyinterestinsportmakingthisprojectmore enjoyable.Therefore Ihadto decide
on a sportscompanyname thatwas verycatchy and recognisable tomytargetaudience especially.
To beginwithImade a listof sportscompanynamesthat alreadyexistthiswasverysimple andas
there isa huge range of themthe listwas verylong.FromthislistI thenbeganto create a mindmap
of myownand create namesthat were influencedfromthe listabove thismindmap.Thisthenlead
me to choose 5 of my ownnamesto allow myself togainaudience feedbackfrom.Ididthisby
havinga vote fromanyone whowas female’saged18-24 as thiswas my targetaudience.Relyingon
my audience feedbackwasveryimportantthisisbecause theyare mypotential buyersformy
sportswearrange.

2. Choosingmycompanylogo
The nextstepafterthe resultsfrommy audience e feedbackshowedthatmycompanyname would
be called‘AdicsSport’andtherefore Ibegandesigningmycompanylogousingmycompanyname.I
createdseveral companylogosthatshowedadifferentcolourfontforeachone.Once I had made a
fewdesignsIthenpostedthese designsonface booktoget an audience feedbacktomake my
decisionforme.Furthermore frommyaudience feedbackthe popularchoice wasthe colourpurple
not includingthe silhouette imageof afemale runningonthe side asthiswasseenas overpowering
where asmy audience feedbackshowedthatsimple wasmore effective.
Audience feedbackformyconstruction
Wheneditingmytwoadverts,sponsorshipandonline popupIreceivedaudience feedbackfrom
manydifferentplatforms.One of these platformswasthe classfeedbackthatIgained.Inmyediting
processI experimentedwithdifferenttransitions,the orderof the clipsandthe pace/speedof the
clips.Thisallowedme tobecome more confidentwhenusingpremiere proasI wasusingmore skills
that wasmakingmy constructionmore complex.Once Ihad createdseveral firstattemptsformy
advertsI thenuploadedthemtomyblogand hadmy class watchthem.The majorityof my classare
femaleswhoare 18 therefore thiswasmeetingmy targetaudience therefore the feedbackIgained
was veryimportant.Fromthe audience feedbackIchangedinmysecondadvertas my audience said
that the advertwas toolongand it had nopace to it.Therefore Ihad usedthe razor tool anderased
some of the shotsto make the pace fasterandmore exhilarating.AlsoIchangedthe soundinthe
firstadvertas my feedbackfrommyclasshad saidthat itdidn’tfitand I shouldchoose amore
recentup to date soundto appeal tomy youngage range.

3. Continuingmyconstructionmyonline popuphadtobe created.The audience feedbackthatIused
for thiswasagain the social networksightFacebookandthiswasgainideastoimprove myonline
popup. I alsocreatedseveral versionsformyaudience togainfeedbacktoshow whichone they
preferred.The overall decisionwasthatmyaudience feedbackshowedagainthatlessimagesinthe
popup was more effectiveandstrikingasitallowedtheireyestobe drawnto one boldimage
insteadof loadsthatweren’tas
effective.
Feedbackformyevaluation
To gain feedbackformyevaluationIdecidedtocreate a questionnaire formytwoadvertsand
sponsorshipandanotherquestionnaire formyonline popup.The reasonIchose to do thiswas
because Ihad alreadyusedthe social networkFacebookseveral timestogainaudience feedback
therefore bydoing thiswill showthe varietyof waysIhave gainedaudience feedbacktoinfluence
my final outcomes.
To beginwithIallowedthe individual femaleswhowere fillingoutmyquestionnaire’stogive me
theirfeedbacktowatchboththe adverts,sponsorshipandview the online popupwhile completing
the questionnaire’s.Thiswasveryeasyasthe easyaccessof bloggerwaswhere Ihad postedall my
constructionworkthat wascompleted. The feedbackthatI gainedfrommyfirstquestionnaire was
that all of the audience thatcompletedthisquestionnaire saidthatthe theme of fitnessand
motivationwasshownandwasveryobvioustothem.Aswell asit makingthemwantto become
active.Thiswasveryimportantfor me to findoutas it showsthatI had managedto persuade my
target audience tobecome interestedinexercisingasthe stylishsportswearhelpedthis. Inone of
my questionnaire’ssomeone hadsaidthattheylikedthe ideaof advert2beingina gym as it wasa
familiarlocationthattheycouldwearthe sportsweartowhile exercising.ThisshowsthatIhad
followedconventionsforthe locationwhichwasthe rightchoice as the audience feedbackforthis
was verypositive.Anotherpopularaspectof my advertsandsponsorshipwasshowninthe editing
question.Thisisbecause majoritysaidthattheylikedthe quickstraightcutsaswell asthe zooming
inwardscameramovementswhichwere editedinslow motion.Thisisbecause it allowedthe
intensityof the movementsinexercisetobe shown.Anothercommentwasthatthe slow motion

4. allowedthemtosee the sportswearusedinactionwhichmade themrealisehow flexible the
material was.Lastlyintermsof the sponsorshipmostof the audience saidthatthe linkwasvery
obviousasthe ideaof ‘horse racing’whichwasshownonsky sportswasverycleverandthe
sportswearwasstill includedaspartof the AdicsSport range.Howeveracommentmade wasthat
horse racing isassociatedmainlywithmale jockeysandmytargetaudience isfemales.Therefore
eventhougha fewcommentswere made whichIcouldhave done differentlythe majorityof the
audience feedbackshowedthatall myconstructionworkwasa successintermsof itbeingsimilarto
the sportswearadvertsandsponsorshipsthatalreadyexist.
I also createdanonline popupquestionnaire togainaudience feedbackformyonline popuptosee
if it wasa success.Iusedthe ideaof a questionnaire againasIfeltthat itwas very successful with
my feedbackforbothmyadvertsand sponsorship.One of the questionsIaskedwas doyoulike the
colourscheme?The majorityof the answerswere yes.Thiswasbecause the audience likedthe idea
of usingpurple asitdoesn’tassociate beingverygirlybutisveryvibrantcolourthatstandsoutin my
online popupas itwas veryeye catchingand recognisableformycompanyAdicsSport.Another
questionthatwasansweredwasdoesthe overall popupandthe lay outmake themwant to clickon
the link‘OrderNow’.Everyindividualansweredyesthiswasbecause theyall feltthatthe layoutwas
verysimple andbyhavingthe photographplacedinthe centre wasveryeffective.A swell asthe
photographbeingmuchlargerallowsittostand and make the popup veryboldto lookat. However
I didreceive one commentsayingthatthe photographcouldhave beenafull bodyshot.This
commentI tookon boardhoweverIam veryhappywithmy decisionof usingthe close up
photographof the sportswearcrop topand waistband.Thisis because the majorityof myaudience
reallylikedthisideawhichmakesthisfeedbackmore of asuccessthenif I chose to do a full body
shot.