1. Amber Greenfield
734-751-4790
5818 N Crown St
Westland, MI, 48185
greenfieldamber@gmail.com
Michigan State University
Bachelor of Arts in Advertising
East Lansing, Michigan
Graduated August 2014
Experience
Community Liaison Intern
|
Balance Concierge |
Lansing, MI |
May ’14-Aug’14
• Served as the primary business contact for client communications and conflict resolutions
• Ensured that all client issues were dealt with in an efficient manner, informing the Account
Manager of any problems that arose
• Partnered closely with Sales, Planning, Marketing, Advertising Production, and various
technical teams to ensure that customers have comprehensive technical support and
superior client service pre and post-sale
Marketing Manager
| Claddagh Irish Pubs| Lansing, MI| April’12-May’14
• Organized and conducted research focus groups, to reveal trending consumer behavior
• Managed yearlong project workflow using databases to create spreadsheets to insure team
deadlines were completed in a timely and efficient manner
• Collaborated with marketing teams to develop marketing initiatives that increased sales by 5% in
three months
• Optimized client website content to meet updated social media trends
Sales & Marketing Intern | Michigan State Athletic Department
|
East Lansing
|
Aug’13-Dec’13
• Assisted with planning and execution of pre-game, in-game, and post-game promotions for over
70 different sponsors to create a positive fan experience
• Collaborated with Buick team leaders and product specialists at all athletic events to build long
term consumer relationships
• Worked directly with large clients such as Meijer, Verizon, StubHub, Buick and others, to ensure
flawless execution of customer engagement programs
Sales Associate | Sparr’s Florist | Plymouth, MI |July ’09-July’12
• Worked with MS office software to produce and organize customer sales reports
• Handle billing and the association’s print and online products
• Assisted department manager in development of advertising campaigns, including producing
social media ads via Facebook
Certifications
• New Media Driver’s License |
Michigan State University
| 2012 - Certified to practice SEO
objectives by using new media tactics including; Twitter, Word Press, Facebook, LinkedIn, CRM
platforms, and other online social media outlets, to effectively market a business or individual
product