Most of us find it a hassle to fill in customer surveys. Though we might love the products and customer service offered at a particular mall or restaurant.

1. Tips for Creating Responsive Customer Surveys
Most of us findita hassle tofill incustomersurveys.Thoughwe mightlove the productsand customer
service offered ata particularmall or restaurant,we feel reluctanttorate these because of the
stereotypical questions andthe time takenupbysurveys.
Thisis a chronicissue withcustomersurveysthatnoone likesrespondingtothembecause of their
lengthy,boring,complicatedandpredictablequestions. The ideaistomake surveysunique and
interestingsothatcustomerswouldactuallywantto fill themout.If youwant yourcustomersto
respondhonestlyandactivelytoyoursurveys,youneedtoaskyourself,whyacustomerwouldtake
time outto give answerstoyour questions.Puttingyourself inyourcustomers’shoeswouldhelpyou
create a responsivesurvey,here are afew useful tips toinspire you!
Keepit Smart, Simple andShort
Bombardingyourcustomerswith18-20 questionsinasurveyisnota goodidea;keepyoursurveybrief
and simple withnotmore thantenquestions.Constructshort,comprehensible and smartquestionsthat
are easyto answerwithintwo-five minutes. Yes/No,Agree/disagreeare easytopickout so designyour
questionnaire inawaythat customerscan quicklychoose ananswer.People preferansweringmultiple
choice questionsbutforthatyou needtocreate a credible ratingscale toavoiderrorsandinaccurate
responses.The structure of the questionsshouldbe understandable,avoidverbosity orconfusingterms.
Make the Customers feel Empowered
Justlike youputin effortforcreatingcatchy marketingslogans,thinkoutof the box tocome upwitha
surveytagline thatappealstoyourcustomersandmakesthemfeel special orempowered.Youhave to
ensure yourcustomersthattheirfeedbackisveryvaluableandwouldbringchangestoyour
organizational structure,productsandservices.The objective of yoursurveyshouldbe togive all the
powerto the customerstorate your brand,so make the surveyresultsavailable tothemandupdate
themon how you are improvingyour servicesbased on theirfeedback.
OfferCustomersan Incentive
If you wantto enhance the successratioof a surveyyouhave to entice the customerswithanincentive
or bonusas a reward. Anonline poll aboutratingacustomerservice ata diner can be made more
engagingforthe customersbyofferingthemfree dinnercoupons;awomen’s fashionbrandcantake
customerfeedbackthroughsurveybyofferingthemaluckydraw for a designerhandbag.Makinga
surveyrewardingforthe customersislikely tobringyoudesiredresults.Youcan use social mediafor
surveysbundledupwith abonusforthe customers, bringthe winners intothe limelightonyoursocial
mediapagestoencourage more customerstoparticipate inyourfeedbackpolls.
Ask a CelebrityorBrand Ambassador to ConductSurveys
If you wantto create hype foryoursurveysand want a greaterratio of your customerstorespondto
them, aska celebrityorbrandambassadorto helpout.People woulddefinitelypreferrespondingtoa

2. celebrityratherthana customerservice repormanager.If you have a brand ambassador youcan ask
him/hertogathercustomerfeedbackthroughsurveys.The bestwaytogo aboutthisisholdinganevent
where a famouscelebrityoryourbrandambassadorcan handover the surveyquestionnairestothe
audience and whoevercompletesthe surveycantake a selfie withthe star.