Small Business Owner Interview
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Small Business Owner Interview






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Small Business Owner Interview Small Business Owner Interview Presentation Transcript

  • Mandy RacicotNichols CollegeMGMT 100-01
  • C-Corporation  They chose this so that their business would not be a part of their financials, the business would stand on its own. Selling Point-Of-Sale systems.  Scanning systems for small or medium sized businesses.  Allow retailers to get customers through check out quicker.  Track customer and inventory information. 30 years in business.
  • HOW STARTED-Used to work for another company sellingthe Point-Of-Sale systems, after a few years, decided to start ownbusiness.HOW FINANCED-Financed by a small bank loan. WHY STARTED- Wanted to be independent. Have no boss.WHAT TRAINING- Self taught, learning as going, plus theexperience from selling them with another company.THEN TO NOW- More efficient. Less travel, more office workthanks to technology. Demonstrations online instead of at customerslocation. Can do more demonstrations per day.
  • Good customer base.Recommendations from customers, upgrades on current hardware.Personal freedom and working from home best benefits!Making own hours, good for kids, and personal things.Must stay up to date with business trends and be in contact with new prospects.Attend tradeshows and seminars to keep up-to-date.Doing mailers constantly to have names to new prospects.
  • CHALLENGES  Challenges have been business and economic changes over the years. When the economy is struggling, retailers are hesitant to spend money and upgrade. Most challenging thing is business changes, the competition, constantly being aware of new things. Technology changes so quickly its always a challenge to keep up. Learned to overcome this by working with other businesses like theirs, sharing ideas to benefit both companies. Fatal flaws are not constantly connecting with new prospects, having to constantly market and developing new ways to be noticed by more people.
  • WHO ARE YOUR TWO CLOSEST COMPETITORS?Internet Sales and National Direct SalesHOW DO YOU ACHIVE COMPETITIVEADVANTAGE?Offering personalized service and support. HOW DO YOU SATISFY YOUR CUSTOMERS?Good customer service.HOW DO YOU BUILD CUSTOMER LOYALTY?Being available when customers have problems.
  • STRATEGIES: Customer referrals and direct marketing. Staffing QUALITIES: Honest and hardworking, knowledge of the business, diligent sales people.
  •  Planning to stay in business for the extended future. GOALS: Working hard, but enjoying freedom of working forthemselves, setting own hours, and living lives as they choose to.
  • YES
  • ACCOUNTING  They do their own accounting. HOW?Using QuickBooks AccountingSoftware.
  • SUMMARY  ADVICE FROM THE TREMBLAYS “Find something that you like to do and turn it into a business. Start out small and grow the business with as little debt as possible. It’s so important to like what you do.” Make sure you know what you are doing. (experience) Family is more important then business. Try your best, there is always something more to be done, like in marketing.