C-Corporation They chose this so that their business would not be a part of their financials, the business would stand on its own. Selling Point-Of-Sale systems. Scanning systems for small or medium sized businesses. Allow retailers to get customers through check out quicker. Track customer and inventory information. 30 years in business.
HOW STARTED-Used to work for another company sellingthe Point-Of-Sale systems, after a few years, decided to start ownbusiness.HOW FINANCED-Financed by a small bank loan. WHY STARTED- Wanted to be independent. Have no boss.WHAT TRAINING- Self taught, learning as going, plus theexperience from selling them with another company.THEN TO NOW- More efficient. Less travel, more office workthanks to technology. Demonstrations online instead of at customerslocation. Can do more demonstrations per day.
Good customer base.Recommendations from customers, upgrades on current hardware.Personal freedom and working from home best benefits!Making own hours, good for kids, and personal things.Must stay up to date with business trends and be in contact with new prospects.Attend tradeshows and seminars to keep up-to-date.Doing mailers constantly to have names to new prospects.
CHALLENGES Challenges have been business and economic changes over the years. When the economy is struggling, retailers are hesitant to spend money and upgrade. Most challenging thing is business changes, the competition, constantly being aware of new things. Technology changes so quickly its always a challenge to keep up. Learned to overcome this by working with other businesses like theirs, sharing ideas to benefit both companies. Fatal flaws are not constantly connecting with new prospects, having to constantly market and developing new ways to be noticed by more people.
WHO ARE YOUR TWO CLOSEST COMPETITORS?Internet Sales and National Direct SalesHOW DO YOU ACHIVE COMPETITIVEADVANTAGE?Offering personalized service and support. HOW DO YOU SATISFY YOUR CUSTOMERS?Good customer service.HOW DO YOU BUILD CUSTOMER LOYALTY?Being available when customers have problems.
STRATEGIES: Customer referrals and direct marketing. Staffing QUALITIES: Honest and hardworking, knowledge of the business, diligent sales people.
Planning to stay in business for the extended future. GOALS: Working hard, but enjoying freedom of working forthemselves, setting own hours, and living lives as they choose to.
ACCOUNTING They do their own accounting. HOW?Using QuickBooks AccountingSoftware.
SUMMARY ADVICE FROM THE TREMBLAYS “Find something that you like to do and turn it into a business. Start out small and grow the business with as little debt as possible. It’s so important to like what you do.” Make sure you know what you are doing. (experience) Family is more important then business. Try your best, there is always something more to be done, like in marketing.