The old way of building products and startups does not work anymore. It looked something like this
1 – Idea
2 – Build
3 – Think about marketing
So you run into a big problem. You have a product but no users.
You can’t think of marketing after launching your startup (That’s a plan to fail). Here are the topics covered in these slides
1 – How to build and validate ideas using landing pages & MVPs
2 – How to use social media marketing to build a brand
3 – Marketing starts from day 1 (The day you write your first line of code)
2. Topics covered today
1. Idea to launch (old & new way)
2. Building MVP / landing pages to validate ideas
3. Social media (Why?)
4. Building engaging social brands (Challenges & Solution)
5. Platforms for 2016 and beyond
@alimirza2k
5. @alimirza2k
1 – Idea to launch (the NEW way)
Idea
Start MVP
(Landing
pages test)
Launch 1
Marketing = Educating
Get some haters| Get feedback | Lead generation | Build community
6. @alimirza2k
2 – Building MVP (Landing pages) to validate
The minimum viable product (MVP) is a product which
has just enough features to gather validated learning
about the product and its continued development.
12. @alimirza2k
Marketing / Educating
Bring Traffic to your landing pages
1. Offline hustle (Meetups, Local events)
2. Startup pitch competitions (WIN OR VALIDATE)
3. Startup communities (Hackernews)
4. “Can I pick your brain” other startup founders
5. Social media (coming up next)
27. Social Content Ideas (What to post)
1. Share your WHY
2. Talk about your team
3. Show off your product / MVP
4. Post about relevant events
5. Share your milestones
6. Talk about the community
7. Share industry news
29. @alimirza2k
Lead generation examples & ideas
1. Can you incentivize people for emails?
Free XYZ, 3mon FREE etc.
2. Think of your home page as a lead generation hub
3. Example at BETALIST.COM & STARTUPLI.ST
4. Look at home pages & email capture boxes
30. 5 – Social Platforms for 2016 & Beyond
A. The giants keep growing (Facebook, Twitter, Instagram,
Pinterest, LinkedIn etc.)
B. Facebook has the most data (best Advertising options)
C. Focus on visual content (Video, Images, Gifs)
D. Live streaming video is here (Periscope, Facebook live)
E. Rise of Snapchat as a marketing platform
And in 1 year from now, we will have MORE
@alimirza2k
31. FORGET THE TRENDS
• Pick 1 or 2 platforms, use, test, and build community
• What are you good at?
@alimirza2k
32. @alimirza2k
Dark Truths About Social Media
• Pay to play
• FREE ONLY to start
• Requires hard work & time
• No short cuts
• ABT (Always be testing)
Social media is NOT optional