1. Indie Scenesters ‘The Indie Scenester still likes to be ahead of the game when it comes to discovering new music. They still can’t quite shake off the skinny jeans though.’

2. Brands they like..

3. Media they like..

5. Indie Scenesters occupy the space previously inhabited by Trendies (and Ravers before them). Indie Scenesters exist thanks to the fashionable status of guitar music (though for them it’s often about mixing it up with more electronic sounds) and are linked to the general rise of instant fashion ability – of fashion and music trends having much faster lifecycles thanks to the commodification of cool. There is significant role reversal in the Indie Scenester Tribe, with both boys and girls dressing in tight fitting clothes and often sporting make-up and accessories.

6. Scenesters are festival goers – if they can blag it. The real action, though, is in small, sweaty, adrenalised clubs. Scenesters are more bothered about iPods and drinking than phones or conscious materialism. Online communities such as those found on drownedinsound.com are important as they allow visitors to discuss, diss or discover the latest cool bands.