MX Conference 2011"Systemic design of large-scaleprogram-level initiativesAlexander Baumgardt            Public Slide Deck...
Systemic Partners is an advisoryfirm, enabling organizations to innovate on business-, product-and service strategy by look...
Systemic Partners is helpingdecision makers in masteringcomplexity and resolvinguncertainty — to get comfortable with chan...
The guiding motto in life of everynatural philosopher should be,Seek simplicity and distrust it.—Alfred North Whitehead"Sy...
Take things away until the "design breaks, then put that lastthing back in.—Alan Cooper"Systemic Partners   Alexander Baum...
ContextSystemic Partners   Alexander Baumgardt   March 2011   6
Context+CaseSystemic Partners   Alexander Baumgardt   March 2011   7                                                      ...
Systems ThinkingSystemic Partners   Alexander Baumgardt   March 2011   8                                                  ...
E2                      E1                    E3                           EnDrawing: PartnersSystemic Dave Gray         A...
Reductionist Thinking                     E1   E2              E3            EnSystemic Partners             Alexander Bau...
Reductionist Thinking"Focuses on snap shots of thewhole                     E1   E2              E3            EnSystemic ...
E2                           F**K                      E1                     E3                            EnDrawing: Par...
E2                           ?                      E1                    E3                           EnDrawing: Partners...
Photo: Thomas NollerSystemic Partners   Alexander Baumgardt   March 2011   14                                             ...
Photo: Thomas NollerCan’t see the forest for the trees.Systemic Partners   Alexander Baumgardt   March 2011   15          ...
Photo: Thomas NollerSeeing the forest and the trees."Peter M. SengeSystemic Partners   Alexander Baumgardt   March 2011   ...
Systems Thinking"Correlation                          E2                     E1                    E3                     ...
Systems Thinking"Circular Causality                          E2                     E1                    E3              ...
Systems Thinking"Inputs & Outputs                          E2                     E1                    E3                ...
Systems Thinking"Coherency                          E2                     E1                    E3                       ...
Systems Thinking"Embeddedness                     Supra-System                        System                     Sub-Syste...
Systems Thinking"Embeddedness                     Supra-System                        Market                       System ...
Systems Thinking"InterconnectednessSystemic Partners   Alexander Baumgardt   March 2011   23                              ...
E2                           ?                      E1                    E3                           EnDrawing: Partners...
TrendsExternal Forces                                                                                    Internal Forces  ...
Visual Systemic ModelingOpening                        Exploration                                         Closing A      ...
Program-level initiativesSystemic Partners   Alexander Baumgardt   March 2011   27                                        ...
Challenges of program-level"intiativesDiverse stakeholder groups—Reaching organizational DNA-level—Long-term thrivabilityS...
Diverse stakeholder groups—Reaching organizational DNA-level—Long-term thrivabilityPrograms are lived by and "through livi...
Thinking                                Thinking               Feeling                              FeelingSystemic Partne...
Thinking                                   Thinking                          Doing               Feeling                  ...
Thinking                                   Thinking                          Doing               Feeling                  ...
Thinking                                   Thinking                          Doing               Feeling                  ...
Feeling                          ThinkingSystemic Partners              Alexander Baumgardt          March 2011   34      ...
Feeling   Doing                    ThinkingSystemic Partners                 Alexander Baumgardt          March 2011   35 ...
Being                     Feeling    Doing                    ThinkingSystemic Partners                  Alexander Baumgar...
FeelingEmotional agilityThinkingIntellectual agilityDoingTactical agilitySystemic Partners      Alexander Baumgardt   Marc...
Emotional agilityFeelingSystemic Partners   Alexander Baumgardt   March 2011   38                                         ...
Emotional agilityOpenness            Mindfulness—                   —Empathy             Adjustment—                   —In...
Intellectual agilityThinkingSystemic Partners      Alexander Baumgardt   March 2011   40                                  ...
Intellectual agilitySystems             Visualization—                   —Intuition           Synthesis—                  ...
Tactical agilityDoingSystemic Partners   Alexander Baumgardt   March 2011   42                                            ...
Tactical agilityMulti-disciplinary collaboration—Understanding & Need-Finding—Iterative Prototyping andExperimentationSyst...
Tactical agilitySystems Mapping—Storytelling & Gamification—Co-CreationSystemic Partners   Alexander Baumgardt   March 2011...
?Systemic Partners   Alexander Baumgardt   March 2011   45
1                     2                     3Systemic Partners        Alexander Baumgardt   March 2011   46               ...
1                     2                     3                                                 1                           ...
1                                         2                             3                        3                        ...
3      3                          2                 2                     1                            1Systemic Partners ...
1                          2                                     3                                          3             ...
1                                    2                                    3                     1                         ...
Being                     Feeling    Doing                    ThinkingSystemic Partners                  Alexander Baumgar...
Systemic Design PrinciplesObserve              Environments       Entities               ElementsAnalyze              Dyna...
Systemic Design Mindset"   Look for patterns and            Assume complex, non-linear   interdependencies.              r...
Systemic Design Mindset"   Look for patterns and              Assume complex, non-linear   interdependencies.             ...
Thank you. "Alexander Baumgardt"baumgardt@systemic-partners.com"+1 415 763 5260"Systemic Partners"http://systemic-partners...
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Systemic Design of program-level Initiatives

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This an reduced slide deck of an talk I gave at MX 2011 – a conference for people who take a leadership role in guiding better experiences into the world. MX serves up examples to learn from and approaches to adopt that can help you lead your organization toward investing in or improving your customer experience on the web, mobile, and more – looking at the key elements critical to your success as a leader: experience strategy and communicating that strategy, organizational buy-in, results-oriented investment and measurement, and the emerging trends you'll have to master.

About the conference:
http://mxconference.com/2011/

About my talk:
http://mxconference.com/2011/speakers/alexander-baumgardt

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Systemic Design of program-level Initiatives

  1. 1. MX Conference 2011"Systemic design of large-scaleprogram-level initiativesAlexander Baumgardt Public Slide Deck"Founding Partner Some contents and slides" have been edited or removed"Systemic Partners due to their confidential and"Berlin / San Francisco proprietary nature.Systemic Partners Alexander Baumgardt March 2011
  2. 2. Systemic Partners is an advisoryfirm, enabling organizations to innovate on business-, product-and service strategy by lookingbeyond the known event-horizon.Systemic Partners Alexander Baumgardt March 2011 2
  3. 3. Systemic Partners is helpingdecision makers in masteringcomplexity and resolvinguncertainty — to get comfortable with change and anticipate opportunitiestherein.Systemic Partners Alexander Baumgardt March 2011 3
  4. 4. The guiding motto in life of everynatural philosopher should be,Seek simplicity and distrust it.—Alfred North Whitehead"Systemic Partners Alexander Baumgardt March 2011 4
  5. 5. Take things away until the "design breaks, then put that lastthing back in.—Alan Cooper"Systemic Partners Alexander Baumgardt March 2011 5
  6. 6. ContextSystemic Partners Alexander Baumgardt March 2011 6
  7. 7. Context+CaseSystemic Partners Alexander Baumgardt March 2011 7
  8. 8. Systems ThinkingSystemic Partners Alexander Baumgardt March 2011 8
  9. 9. E2 E1 E3 EnDrawing: PartnersSystemic Dave Gray Alexander Baumgardt March 2011 9
  10. 10. Reductionist Thinking E1 E2 E3 EnSystemic Partners Alexander Baumgardt March 2011 10
  11. 11. Reductionist Thinking"Focuses on snap shots of thewhole E1 E2 E3 EnSystemic Partners Alexander Baumgardt March 2011 11
  12. 12. E2 F**K E1 E3 EnDrawing: PartnersSystemic Dave Gray Alexander Baumgardt March 2011 12
  13. 13. E2 ? E1 E3 EnDrawing: PartnersSystemic Dave Gray Alexander Baumgardt March 2011 13
  14. 14. Photo: Thomas NollerSystemic Partners Alexander Baumgardt March 2011 14
  15. 15. Photo: Thomas NollerCan’t see the forest for the trees.Systemic Partners Alexander Baumgardt March 2011 15
  16. 16. Photo: Thomas NollerSeeing the forest and the trees."Peter M. SengeSystemic Partners Alexander Baumgardt March 2011 16
  17. 17. Systems Thinking"Correlation E2 E1 E3 EnSystemic Partners Alexander Baumgardt March 2011 17
  18. 18. Systems Thinking"Circular Causality E2 E1 E3 EnSystemic Partners Alexander Baumgardt March 2011 18
  19. 19. Systems Thinking"Inputs & Outputs E2 E1 E3 EnSystemic Partners Alexander Baumgardt March 2011 19
  20. 20. Systems Thinking"Coherency E2 E1 E3 EnSystemic Partners Alexander Baumgardt March 2011 20
  21. 21. Systems Thinking"Embeddedness Supra-System System Sub-SystemSystemic Partners Alexander Baumgardt March 2011 21
  22. 22. Systems Thinking"Embeddedness Supra-System Market System Organization Sub-System ServiceSystemic Partners Alexander Baumgardt March 2011 22
  23. 23. Systems Thinking"InterconnectednessSystemic Partners Alexander Baumgardt March 2011 23
  24. 24. E2 ? E1 E3 EnDrawing: PartnersSystemic Dave Gray Alexander Baumgardt March 2011 24
  25. 25. TrendsExternal Forces Internal Forces Products Strategy Services Industry ACME Market Ressources OrganizationHolistic Perspective Macro EconomySystemic Partners Alexander Baumgardt March 2011 25
  26. 26. Visual Systemic ModelingOpening Exploration Closing A BObservation Framing DeterminationCollection of facts, goals " Mapping of the eco-system around individual " Organization of key-"and objectives points to uncover the surrounding context " points into simplified " and relationships. visual systemsSystemic Partners Alexander Baumgardt March 2011 26
  27. 27. Program-level initiativesSystemic Partners Alexander Baumgardt March 2011 27
  28. 28. Challenges of program-level"intiativesDiverse stakeholder groups—Reaching organizational DNA-level—Long-term thrivabilitySystemic Partners Alexander Baumgardt March 2011 28
  29. 29. Diverse stakeholder groups—Reaching organizational DNA-level—Long-term thrivabilityPrograms are lived by and "through living beings …Systemic Partners Alexander Baumgardt March 2011 29
  30. 30. Thinking Thinking Feeling FeelingSystemic Partners Alexander Baumgardt March 2011 30
  31. 31. Thinking Thinking Doing Feeling FeelingSystemic Partners Alexander Baumgardt March 2011 31
  32. 32. Thinking Thinking Doing Feeling FeelingSystemic Partners Alexander Baumgardt March 2011 32
  33. 33. Thinking Thinking Doing Feeling FeelingSystemic Partners Alexander Baumgardt March 2011 33
  34. 34. Feeling ThinkingSystemic Partners Alexander Baumgardt March 2011 34
  35. 35. Feeling Doing ThinkingSystemic Partners Alexander Baumgardt March 2011 35
  36. 36. Being Feeling Doing ThinkingSystemic Partners Alexander Baumgardt March 2011 36
  37. 37. FeelingEmotional agilityThinkingIntellectual agilityDoingTactical agilitySystemic Partners Alexander Baumgardt March 2011 37
  38. 38. Emotional agilityFeelingSystemic Partners Alexander Baumgardt March 2011 38
  39. 39. Emotional agilityOpenness Mindfulness— —Empathy Adjustment— —Intrinsic " OptimismmotivationSystemic Partners Alexander Baumgardt March 2011 39
  40. 40. Intellectual agilityThinkingSystemic Partners Alexander Baumgardt March 2011 40
  41. 41. Intellectual agilitySystems Visualization— —Intuition Synthesis— —Emotional AbductiveIntelligence ReasoningSystemic Partners Alexander Baumgardt March 2011 41
  42. 42. Tactical agilityDoingSystemic Partners Alexander Baumgardt March 2011 42
  43. 43. Tactical agilityMulti-disciplinary collaboration—Understanding & Need-Finding—Iterative Prototyping andExperimentationSystemic Partners Alexander Baumgardt March 2011 43
  44. 44. Tactical agilitySystems Mapping—Storytelling & Gamification—Co-CreationSystemic Partners Alexander Baumgardt March 2011 44
  45. 45. ?Systemic Partners Alexander Baumgardt March 2011 45
  46. 46. 1 2 3Systemic Partners Alexander Baumgardt March 2011 46
  47. 47. 1 2 3 1 2 3Systemic Partners Alexander Baumgardt March 2011 47
  48. 48. 1 2 3 3 2 1Systemic Partners Alexander Baumgardt March 2011 48
  49. 49. 3 3 2 2 1 1Systemic Partners Alexander Baumgardt March 2011 49
  50. 50. 1 2 3 3 2 1Systemic Partners Alexander Baumgardt March 2011 50
  51. 51. 1 2 3 1 2 3Systemic Partners Alexander Baumgardt March 2011 51
  52. 52. Being Feeling Doing ThinkingSystemic Partners Alexander Baumgardt March 2011 52
  53. 53. Systemic Design PrinciplesObserve Environments Entities ElementsAnalyze Dynamics Behavior Interaction + -Depict Mechanics Patterns RelationsSystemic Partners Alexander Baumgardt March 2011 53
  54. 54. Systemic Design Mindset" Look for patterns and Assume complex, non-linear interdependencies. relationships. Focus on description rather Value curiosity, insight " than explanation. and intuition. Aim to extend peripheral " Develop an lively interest " vision beyond traditional in the What, preceeding the boundaries. Why. Systemic Partners Confidential + Proprietary Alexander Baumgardt March 2011 54
  55. 55. Systemic Design Mindset" Look for patterns and Assume complex, non-linear interdependencies. relationships. Work creatively " with paradox, Value curiosity, insight " Focus on description rather uncertainty " and intuition. than explanation. and contradiction. Aim to extend peripheral " Develop an lively interest " vision beyond traditional in the What, preceeding the boundaries. Why. Systemic Partners Confidential + Proprietary Alexander Baumgardt March 2011 55
  56. 56. Thank you. "Alexander Baumgardt"baumgardt@systemic-partners.com"+1 415 763 5260"Systemic Partners"http://systemic-partners.com"Berlin / San FranciscoSystemic Partners Alexander Baumgardt March 2011
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