This an reduced slide deck of an talk I gave at MX 2011 – a conference for people who take a leadership role in guiding better experiences into the world. MX serves up examples to learn from and approaches to adopt that can help you lead your organization toward investing in or improving your customer experience on the web, mobile, and more – looking at the key elements critical to your success as a leader: experience strategy and communicating that strategy, organizational buy-in, results-oriented investment and measurement, and the emerging trends you'll have to master.
About the conference:
About my talk:
Clipping is a handy way to collect important slides you want to go back to later.