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Localiza Rent a Car, the largest operator of rental cars in Latin America, is using TIBCO software to build successful integrations with applications built on the Salesforce platform, chosen to support the sales automation process. Based on messaging standards, the integrations make use of many adapters to publish information from the legacy applications to the integration bus. From this point, using the concept of adapters, the information available in the bus is sent to the cloud, based on predefined criteria. Applications built on the Salesforce platform eventually call web services available in the Enterprise Service Bus, published to the internet according to strong security standards. Such integration architecture helps to deliver quickly and with less complexity, by being supported by governance processes that are essential in a dynamic environment where there is a large information flow.
Additionally, taking advantage of the concept of mashups, an integration was provided between the Salesforce UI and the BI/BAM platform, providing the users with a standard, rich, friendly user interface. The idea consists in leveraging the analytic standards used internally also on solutions available in the cloud, with the strategy of minimizing the delivery time and shortening the user's learning curve, providing more value to the business.
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