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Integration and mobility for the sales automation with SOA and Cloud Computing<br />Alex Sander AzevedoSouza<br />Solution...
Alex Sander Azevedo<br />Works as a Solutions Architect at Localiza Rent a Car. Holds a Bsc. in Information Systems Admini...
Agenda<br /><ul><li> Localiza - Overview
 Business Issue
 Technical Challenges
 Solution and Methodology
Solution Architecture
User interface
Analytics and Mashups
 Benefits and Value
 Next Steps
 Lessons Learned
 Q&A</li></li></ul><li>Localiza – Overview<br /><ul><li> 56.080 cars
 2,4 million customers
 236 locations
 3.570 employees
28.191 cars
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SOA Cloud Symposium - Localiza

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Localiza Rent a Car, the largest operator of rental cars in Latin America, is using TIBCO software to build successful integrations with applications built on the Salesforce platform, chosen to support the sales automation process. Based on messaging standards, the integrations make use of many adapters to publish information from the legacy applications to the integration bus. From this point, using the concept of adapters, the information available in the bus is sent to the cloud, based on predefined criteria. Applications built on the Salesforce platform eventually call web services available in the Enterprise Service Bus, published to the internet according to strong security standards. Such integration architecture helps to deliver quickly and with less complexity, by being supported by governance processes that are essential in a dynamic environment where there is a large information flow.

Additionally, taking advantage of the concept of mashups, an integration was provided between the Salesforce UI and the BI/BAM platform, providing the users with a standard, rich, friendly user interface. The idea consists in leveraging the analytic standards used internally also on solutions available in the cloud, with the strategy of minimizing the delivery time and shortening the user's learning curve, providing more value to the business.

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Transcript of "SOA Cloud Symposium - Localiza"

  1. 1. Integration and mobility for the sales automation with SOA and Cloud Computing<br />Alex Sander AzevedoSouza<br />Solutions Architect<br />
  2. 2. Alex Sander Azevedo<br />Works as a Solutions Architect at Localiza Rent a Car. Holds a Bsc. in Information Systems Administration and an MBA in Business Strategic Management. Has more then 10 years of experience in IT, in areas such as Software Development, Aplication Lifecycle Management, Integrations, Research and Development, Agile Methodologies, Software and Solutions Architecture in platforms like Microsoft, TIBCO and Salesforce. <br />Was responsible for many projects where SOA, BPM and Cloud Computing were applied.<br />
  3. 3. Agenda<br /><ul><li> Localiza - Overview
  4. 4. Business Issue
  5. 5. Technical Challenges
  6. 6. Solution and Methodology
  7. 7. Solution Architecture
  8. 8. User interface
  9. 9. Analytics and Mashups
  10. 10. Benefits and Value
  11. 11. Next Steps
  12. 12. Lessons Learned
  13. 13. Q&A</li></li></ul><li>Localiza – Overview<br /><ul><li> 56.080 cars
  14. 14. 2,4 million customers
  15. 15. 236 locations
  16. 16. 3.570 employees
  17. 17. 28.191 cars
  18. 18. 684 customers
  19. 19. 276 employees</li></ul>Synergy:<br />Cost reduction<br />cross selling<br />Bargain power<br /><ul><li>10.871 cars
  20. 20. 186 locations in Brazil
  21. 21. 43 locations in South America
  22. 22. 29 employees
  23. 23. 76% sold to final customers
  24. 24. 54 stores
  25. 25. 763 employees</li></ul>1Q11<br />
  26. 26. Localiza – Overview<br /><ul><li> RENT3 – 1Q11 – Numbers
  27. 27. Car rental division: increase of 33,6% of net income, with 29,3% increase in day-to-day # of rentals and 4,1% increase in the average day-to-day rental price
  28. 28. Fleet rental division: net income increase of 28,7%, with a business volume increase of 19,2% and 7,9% increase in the average rental fare price
  29. 29. Source: http://www.localiza.com/ir</li></li></ul><li>Business Issue<br /><ul><li> Largest operator of rental cars in Latin America
  30. 30. Deliver a solution to support the sales processes, providing value to the business, with innovation and mobility
  31. 31. The Salesforce platform was chosen to support the solutions to be built, due to the aspect of mobility and the fact that each salesman has a netbook with 3G internet access</li></li></ul><li>TechnicalChallenges<br /><ul><li> Spreading BPM and SOA methodologies
  32. 32. IT selling BPM, SOA and Cloud Computing to business
  33. 33. Integration with Legacy (Compuware Uniface)
  34. 34. Integration between many technologies
  35. 35. User Interfaces – UX (Salesforce + Spotfire)- Sybase and SQL Server- TIBCO EMS- TIBCO BusinessWorks and Adapters</li></li></ul><li>Solution andMethodology<br />Management<br />Process Mapping (as-is)<br />Map process KPI and Goals<br />Knowledge Management<br />Business Studio<br />Process Improvement (to-be)<br />Simulation<br />Review Process KPI and Goals<br />IT<br />Business Studio<br />Technical Design<br />Analysis<br />Salesforce,<br />TIBCO BW<br />Implementation<br />SOA, Process Automation<br />User Interface<br />Salesforce, BW, Spotfire<br />Implementation<br />Deploy and monitoring<br />Salesforce, BW<br />Business Monitoring<br />BAM and BI<br />Process Improvement<br />Salesforce + Spotfire<br />
  36. 36. Solution andMethodology<br /><ul><li> BPCC – Business Process Center of Competency
  37. 37. Team to institutionalize management processes, making it, effectively, part of culture and organizational routine
  38. 38. The main objective should be to achieve organizational alignment through the Governance BPM and continuous production of organizational innovation-centric processes</li></li></ul><li>Solution andMethodology<br /><ul><li> Process Improvement (to-be)
  39. 39. Performed by a Business Process Analyst with BPCC (partnership)
  40. 40. Value Chain</li></li></ul><li>Solution Architecture<br /><ul><li> Event Driven Architecture – Events exposed to the bus
  41. 41. Legacy integration – Adapters
  42. 42. Mix of technologies involved (Salesforce, TIBCO, Sybase, etc)</li></ul>Web Services API<br />INTERNET<br />ESB<br />JMS<br />XML<br />JMS<br />XML<br />DB 1<br />Tibco Business Works<br />BW Publish<br />Adapter forActiveDatabase<br />BW Subscribe<br />Adapter for Salesforce<br />DB 2<br />Business rules<br />Consistencies<br />Transformations<br />
  43. 43. User interface<br />
  44. 44. Analyticsandmashups<br />
  45. 45. BenefitsandValue<br />Value to Business<br />Management and IT actively working together to build up solutions using BPM, Analytics and Cloud Computing<br />User empowerment (Salesforce + Spotfire – users love it!)<br />Value to IT<br />Development cycles are faster - Service reuse and Event Driven Architecture<br />The solution is highly adaptable, scalable and easier to change<br />Analytics through mashups – Productive and very adaptable<br />The learning curve is low<br />
  46. 46. NextSteps<br /><ul><li>Deliver more sales-related solutions “in the Cloud” by leveraging the same integration architecture
  47. 47. Analytics on demand (by enabling the use of Spotfire, Salesforce dashboards and reports)
  48. 48. Currently evaluating the possibility of exploring more Salesforce CRM capabilities and applications, and not only the Force.com platform
  49. 49. Integrate the sales solutions with a corporate social network (such as Tibbr or Chatter)</li></li></ul><li>LessonsLearned<br /><ul><li>Bring the infrastructure team closer to the development process when defining aspects of Cloud integration (security, etc)
  50. 50. Use of Distance Education tools to provide access to learning new solutions and features
  51. 51. Engage IT partners as soon as possible in case of outsourced software factories
  52. 52. Leverage from TDD (Test Driven Design), a must in Force.com
  53. 53. Manage your processes and assets
  54. 54. Eclipse (Force.com IDE) + TFS 2008 – Traceability from requirements to assets</li></li></ul><li>Q&A<br />Thanks!<br />Contacts<br />Alex Sander Azevedo Souza<br />alex.souza@localiza.com<br />http://www.linkedin.com/in/alexazevedo<br />Twitter: alexsanderbh<br />
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