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SOA Cloud Symposium - Localiza

SOA Cloud Symposium - Localiza



Localiza Rent a Car, the largest operator of rental cars in Latin America, is using TIBCO software to build successful integrations with applications built on the Salesforce platform, chosen to ...

Localiza Rent a Car, the largest operator of rental cars in Latin America, is using TIBCO software to build successful integrations with applications built on the Salesforce platform, chosen to support the sales automation process. Based on messaging standards, the integrations make use of many adapters to publish information from the legacy applications to the integration bus. From this point, using the concept of adapters, the information available in the bus is sent to the cloud, based on predefined criteria. Applications built on the Salesforce platform eventually call web services available in the Enterprise Service Bus, published to the internet according to strong security standards. Such integration architecture helps to deliver quickly and with less complexity, by being supported by governance processes that are essential in a dynamic environment where there is a large information flow.

Additionally, taking advantage of the concept of mashups, an integration was provided between the Salesforce UI and the BI/BAM platform, providing the users with a standard, rich, friendly user interface. The idea consists in leveraging the analytic standards used internally also on solutions available in the cloud, with the strategy of minimizing the delivery time and shortening the user's learning curve, providing more value to the business.



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    SOA Cloud Symposium - Localiza SOA Cloud Symposium - Localiza Presentation Transcript

    • Integration and mobility for the sales automation with SOA and Cloud Computing
      Alex Sander AzevedoSouza
      Solutions Architect
    • Alex Sander Azevedo
      Works as a Solutions Architect at Localiza Rent a Car. Holds a Bsc. in Information Systems Administration and an MBA in Business Strategic Management. Has more then 10 years of experience in IT, in areas such as Software Development, Aplication Lifecycle Management, Integrations, Research and Development, Agile Methodologies, Software and Solutions Architecture in platforms like Microsoft, TIBCO and Salesforce.
      Was responsible for many projects where SOA, BPM and Cloud Computing were applied.
    • Agenda
      • Localiza - Overview
      • Business Issue
      • Technical Challenges
      • Solution and Methodology
      • Solution Architecture
      • User interface
      • Analytics and Mashups
      • Benefits and Value
      • Next Steps
      • Lessons Learned
      • Q&A
    • Localiza – Overview
      • 56.080 cars
      • 2,4 million customers
      • 236 locations
      • 3.570 employees
      • 28.191 cars
      • 684 customers
      • 276 employees
      Cost reduction
      cross selling
      Bargain power
      • 10.871 cars
      • 186 locations in Brazil
      • 43 locations in South America
      • 29 employees
      • 76% sold to final customers
      • 54 stores
      • 763 employees
    • Localiza – Overview
      • RENT3 – 1Q11 – Numbers
      • Car rental division: increase of 33,6% of net income, with 29,3% increase in day-to-day # of rentals and 4,1% increase in the average day-to-day rental price
      • Fleet rental division: net income increase of 28,7%, with a business volume increase of 19,2% and 7,9% increase in the average rental fare price
      • Source: http://www.localiza.com/ir
    • Business Issue
      • Largest operator of rental cars in Latin America
      • Deliver a solution to support the sales processes, providing value to the business, with innovation and mobility
      • The Salesforce platform was chosen to support the solutions to be built, due to the aspect of mobility and the fact that each salesman has a netbook with 3G internet access
    • TechnicalChallenges
      • Spreading BPM and SOA methodologies
      • IT selling BPM, SOA and Cloud Computing to business
      • Integration with Legacy (Compuware Uniface)
      • Integration between many technologies
      • User Interfaces – UX (Salesforce + Spotfire)- Sybase and SQL Server- TIBCO EMS- TIBCO BusinessWorks and Adapters
    • Solution andMethodology
      Process Mapping (as-is)
      Map process KPI and Goals
      Knowledge Management
      Business Studio
      Process Improvement (to-be)
      Review Process KPI and Goals
      Business Studio
      Technical Design
      TIBCO BW
      SOA, Process Automation
      User Interface
      Salesforce, BW, Spotfire
      Deploy and monitoring
      Salesforce, BW
      Business Monitoring
      BAM and BI
      Process Improvement
      Salesforce + Spotfire
    • Solution andMethodology
      • BPCC – Business Process Center of Competency
      • Team to institutionalize management processes, making it, effectively, part of culture and organizational routine
      • The main objective should be to achieve organizational alignment through the Governance BPM and continuous production of organizational innovation-centric processes
    • Solution andMethodology
      • Process Improvement (to-be)
      • Performed by a Business Process Analyst with BPCC (partnership)
      • Value Chain
    • Solution Architecture
      • Event Driven Architecture – Events exposed to the bus
      • Legacy integration – Adapters
      • Mix of technologies involved (Salesforce, TIBCO, Sybase, etc)
      Web Services API
      DB 1
      Tibco Business Works
      BW Publish
      Adapter forActiveDatabase
      BW Subscribe
      Adapter for Salesforce
      DB 2
      Business rules
    • User interface
    • Analyticsandmashups
    • BenefitsandValue
      Value to Business
      Management and IT actively working together to build up solutions using BPM, Analytics and Cloud Computing
      User empowerment (Salesforce + Spotfire – users love it!)
      Value to IT
      Development cycles are faster - Service reuse and Event Driven Architecture
      The solution is highly adaptable, scalable and easier to change
      Analytics through mashups – Productive and very adaptable
      The learning curve is low
    • NextSteps
      • Deliver more sales-related solutions “in the Cloud” by leveraging the same integration architecture
      • Analytics on demand (by enabling the use of Spotfire, Salesforce dashboards and reports)
      • Currently evaluating the possibility of exploring more Salesforce CRM capabilities and applications, and not only the Force.com platform
      • Integrate the sales solutions with a corporate social network (such as Tibbr or Chatter)
    • LessonsLearned
      • Bring the infrastructure team closer to the development process when defining aspects of Cloud integration (security, etc)
      • Use of Distance Education tools to provide access to learning new solutions and features
      • Engage IT partners as soon as possible in case of outsourced software factories
      • Leverage from TDD (Test Driven Design), a must in Force.com
      • Manage your processes and assets
      • Eclipse (Force.com IDE) + TFS 2008 – Traceability from requirements to assets
    • Q&A
      Alex Sander Azevedo Souza
      Twitter: alexsanderbh