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CASE STUDY:
MUSIC MAGAZINE
Alejandra Lopez Media
Music publication in the United Kingdom, launched weekly since 1952. It is associated with rock, punk rock, and
recently with alternative rock and indie.
They created the first UK single chart, made incredible and exclusive interviews to the Rolling Stones, The Beatles,
etc., and covered big news such as the break-up of the Beatles, the death of Elvis Presley…
They bring Punk music to the world.




NME
NEW MUSICAL EXPRESS
TOP STRIP                        MAIN IMAGE
It give further information of   The image is related always
what is included in the          with the principal article of
magazine. Tend to be the         the magazine. It has to
interesting parts of the         capture the audience and
magazine.                        follow the idea of the
                                 magazine.
MASTHEAD               NME
usually red, abbreviation of     RIGHT THIRD
‘new musical express’. If the    It contains in bright colors
magazine is confident with       some principal contents that
itself, they can cover it with   has the magazine, they tend
images because they know         to be exclusive interviews
the audience will recognize      and articles.
it.
THE STRAPLINE
This will be the most
important article of the
magazine. It will contain two
or three pages.
                                 BARCODE AND PRIZE




 THE FRONT COVER
THE TITLE
THE MAIN ARTICLE                                                                 The head line of the contents
Has a bigger photo that                                                          page. It also contains the
captures the attention of the                                                    date.
reader. The writers try to high
light this article.
                                                                                 THE STYLE NME
                                                                                 Uses different fonts to
                                                                                 capture the reader’s attention.
OTHER ARTICLES                                                                   Every font has an attached
Not as important as the center                                                   function: for quotes, titles,
one. The contents of the                                                         the main text, etc.
magazine. They also have                                                         OTHER CONTENTS
some pictures to make them                                                       Some other less important
more interesting to the                                                          articles or interviews, also
audience.                                                                        they use to tend less
                                                                                 interesting.
                                  This contents page is from other publication




THE CONTENTS PAGE
IMAGES
THE AUDIENCE            Related with the article. Complements    THE STYLE
We can say the target   it and give it some extra information.   They use a black
audience is young                                                font for the text.
people form 15 to 20                                             Also they try to
years, maybe more.                                               emphasize       some
The teenagers are                                                quotes by make
interested in this                                               them          bigger,
magazine because it                                              placing them in the
talks about punk                                                 middle     of     the
rock,           rock,                                            article,          and
independent rock and                                             changing the font of
indie.                                                           it.
THE LENGUAJE
As it is a young                                                 THE BOXES
people’s magazine, it                                            They give extra
uses     a    serious                                            information     about
language          but                                            something that is
sometimes comical or                                             named in the article.
ironic. They also use
a language used by
the audience, in this
case, young people.




       THE ARTICLE
Is a rock music UK-based magazine published by Bauer Media Group. The first
magazine was launched in 1981. The name comes from the sound that is made by an
electric guitar when you play a power chord. The main music gender this magazine is
devoted to is The New Wave Of British Heavy Metal and Hard Rock. In 2000’s it
became the best-selling British music magazine.
THE MASTHEAD                        THE TOP STRIP
It is the name of the magazine.     Some       less   important
As a logo, it may change the        information about what are
color but never the style. It       you going to find in the
makes us believe that this          magazine.
magazine is a rock-punk
                                    THE MAIN IMAGE
themed because it is broken and
                                    Makes reference to the main
is violent.
                                    article of the magazine. It has
THE LEFT THIRD                      to catch the reader’s attention
Actually, this magazine covers      and follow the magazine’s
two left thirds of the font cover   ideal.
to emphasize some important
articles that you must read
                                    THE STRAP LINE
                                    It is the most important
inside it. It has some catching
                                    element in the magazine(with
elements such as big yellow
                                    the main image) because it has
titles or interesting photos.
                                    to have the sufficient power to
A CONTEST                           catch the audience. It has to be
Makes reference to what are         interesting and something
you able to win if you buy this     actual. It tends to be the most
magazine                            important article of the
                                    magazine.




  THE FRONT COVER
OTHER IMPORTANT                                                                   THE MAIN IMAGE
ARTICLES                                                                          Makes reference to the most
They show us some pages of                                                        important article of the
an article of the magazine.                                                       magazine. It has to be
                                                                                  catching.

COLORS
They HAVE to call the
attention of the reader, so they
use white or yellow on black
(like the Kerrang! Title)
                                                                                  EDITORIAL REVIEWS
                                                                                  Comments of the editor. They
                                                                                  have to follow the magazine
THE CONTENTS                                                                      line. It comments something
They are sorted by page in
                                                                                  about other publications or
columns. The editors give
                                                                                  news. In this magazine, they
importance to the ones that
                                                                                  use to add a photo from the
they want the reader to read,
                                                                                  editor.
with images, for example.
                                   This contents page is from other publication




THE CONTENTS PAGE
THE TITLE
Black and white on red to                                                        THE AUDIENCE
high light it.                                                                   Kerrang! is aimed for a young
                                                                                 audience, from 13 to 18 years.
THE IMAGE                                                                        This audience likes puck rock
The most important image is                                                      and heavy metal.
directly related to the article.
In this case, he is the main
character of the article.                                                        THE COLUMN
                                                                                 It give us some extra
QUOTES                                                                           information about something
Important things related to                                                      named in the article.
the article that give it a
complementary information.
                                               THE ARTICLE
                                   The language of the article is humorous and
                                   for young audience, but also is informative
                                   and rigorous, sometimes serious.




   THE ARTICLE

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CASE STUDY: music magazine

  • 2. Music publication in the United Kingdom, launched weekly since 1952. It is associated with rock, punk rock, and recently with alternative rock and indie. They created the first UK single chart, made incredible and exclusive interviews to the Rolling Stones, The Beatles, etc., and covered big news such as the break-up of the Beatles, the death of Elvis Presley… They bring Punk music to the world. NME NEW MUSICAL EXPRESS
  • 3. TOP STRIP MAIN IMAGE It give further information of The image is related always what is included in the with the principal article of magazine. Tend to be the the magazine. It has to interesting parts of the capture the audience and magazine. follow the idea of the magazine. MASTHEAD NME usually red, abbreviation of RIGHT THIRD ‘new musical express’. If the It contains in bright colors magazine is confident with some principal contents that itself, they can cover it with has the magazine, they tend images because they know to be exclusive interviews the audience will recognize and articles. it. THE STRAPLINE This will be the most important article of the magazine. It will contain two or three pages. BARCODE AND PRIZE THE FRONT COVER
  • 4. THE TITLE THE MAIN ARTICLE The head line of the contents Has a bigger photo that page. It also contains the captures the attention of the date. reader. The writers try to high light this article. THE STYLE NME Uses different fonts to capture the reader’s attention. OTHER ARTICLES Every font has an attached Not as important as the center function: for quotes, titles, one. The contents of the the main text, etc. magazine. They also have OTHER CONTENTS some pictures to make them Some other less important more interesting to the articles or interviews, also audience. they use to tend less interesting. This contents page is from other publication THE CONTENTS PAGE
  • 5. IMAGES THE AUDIENCE Related with the article. Complements THE STYLE We can say the target it and give it some extra information. They use a black audience is young font for the text. people form 15 to 20 Also they try to years, maybe more. emphasize some The teenagers are quotes by make interested in this them bigger, magazine because it placing them in the talks about punk middle of the rock, rock, article, and independent rock and changing the font of indie. it. THE LENGUAJE As it is a young THE BOXES people’s magazine, it They give extra uses a serious information about language but something that is sometimes comical or named in the article. ironic. They also use a language used by the audience, in this case, young people. THE ARTICLE
  • 6. Is a rock music UK-based magazine published by Bauer Media Group. The first magazine was launched in 1981. The name comes from the sound that is made by an electric guitar when you play a power chord. The main music gender this magazine is devoted to is The New Wave Of British Heavy Metal and Hard Rock. In 2000’s it became the best-selling British music magazine.
  • 7. THE MASTHEAD THE TOP STRIP It is the name of the magazine. Some less important As a logo, it may change the information about what are color but never the style. It you going to find in the makes us believe that this magazine. magazine is a rock-punk THE MAIN IMAGE themed because it is broken and Makes reference to the main is violent. article of the magazine. It has THE LEFT THIRD to catch the reader’s attention Actually, this magazine covers and follow the magazine’s two left thirds of the font cover ideal. to emphasize some important articles that you must read THE STRAP LINE It is the most important inside it. It has some catching element in the magazine(with elements such as big yellow the main image) because it has titles or interesting photos. to have the sufficient power to A CONTEST catch the audience. It has to be Makes reference to what are interesting and something you able to win if you buy this actual. It tends to be the most magazine important article of the magazine. THE FRONT COVER
  • 8. OTHER IMPORTANT THE MAIN IMAGE ARTICLES Makes reference to the most They show us some pages of important article of the an article of the magazine. magazine. It has to be catching. COLORS They HAVE to call the attention of the reader, so they use white or yellow on black (like the Kerrang! Title) EDITORIAL REVIEWS Comments of the editor. They have to follow the magazine THE CONTENTS line. It comments something They are sorted by page in about other publications or columns. The editors give news. In this magazine, they importance to the ones that use to add a photo from the they want the reader to read, editor. with images, for example. This contents page is from other publication THE CONTENTS PAGE
  • 9. THE TITLE Black and white on red to THE AUDIENCE high light it. Kerrang! is aimed for a young audience, from 13 to 18 years. THE IMAGE This audience likes puck rock The most important image is and heavy metal. directly related to the article. In this case, he is the main character of the article. THE COLUMN It give us some extra QUOTES information about something Important things related to named in the article. the article that give it a complementary information. THE ARTICLE The language of the article is humorous and for young audience, but also is informative and rigorous, sometimes serious. THE ARTICLE