Crowdfunding

1. CEO- ALEX FELDMAN
Introduction to CrowdFunding
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2. crowdsunite.com
Credentials
 Six years in Investment Banking, MBA from NYU
 Founder and CEO of CrowdsUnite, largest user
review website in the world for funding
platforms
 Run monthly crowdfunding networking meetup
in NYC with over 500 members,
http://www.meetup.com/NYC-CrowdFunding-
Networking
 Taught workshop about crowdfunding at NYU
 Spoke at panels in conferences
 My articles have been featured on
crowdsourcing.org and crowdfundinsider.com
 Crowdfunded myself on Upstart
 In the January issue of Entrepreneur Magazine
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3. crowdsunite.com
Content
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What is Crowdfunding
Industry stats
Different types of Crowdfunding
Tips for successful Crowdfunding

4. crowdsunite.com
Traditional
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5. crowdsunite.com
CrowdFunding
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Platform(Website)
Benefits
1.Validating the market
2.User Acquisition
3.User Marketing
4.Feedback
Challenges
1.Fraud
2.Failure over 50%
3.Need Crowd
4.Extrovert

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Incentives
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Timeline
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Industry Growth
Millions($)
 “If U.S. families devote just 1% of their assets to investing in startups via crowdfunding, that would
unleash a torrent of $300 billion annually.“ – Fred Wilson, VC at Union Square Ventures
 “At the one-percent mark, globally this translates to more than a trillion dollar market.” – Kevn
Lawton, author of the Crowdfunding revolution
*Data from 2013 Massolution’s crowdfunding industry report
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9. crowdsunite.com
Crowdfunding Market Size
300
120
2100
62
0
500
1000
1500
2000
2500
3000
USA Funding
Billions($)
Potential – $2,500 Billion
Reward
Lending
Equity
Donation
*Data from 2013 Massolution’s crowdfunding industry report
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10. crowdsunite.com
Crowdfunding Choices
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Donation Reward Debt Equity Royalty

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Donation
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Stats
Average raise – $1,400
Crowdfunding Industry size – $1.4
Billion in 2013
USA Donation Industry - $300B
10% of charities give less than 65%
Skate Camp -$20,000
Exchange for Funding
Thank You
Platforms
For
Non-profits,
philanthropic projects
Sandy – 740 results
Cancer treatment - $4,000

12. crowdsunite.com
Reward
Star Citizen - $26M, 291,000 people
$2M on KickStarter
51 projects over $1M,
in 2013 3 million people pledged $480M
Excellent customer support
Focused on Authors
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Exchange for Funding
Good or service
For
Pre-sale items,
have large crowd,
Projects
Stats
Average raise – $2,300
Industry size – $1.3 Billion in
2013
More than 50% fail to reach
goal
Platforms
Local Businesses
Open for everybody for anything

13. crowdsunite.com
Debt
Raised $100M
Crowdfunding for un
accredited
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$150M-$200M in business
loans in 2013
Total $2 Billion,140K loans
Average interest rate over 10%
Exchange for Funding
Interest and principal
For
Need to have cash-flows and
collateral,
Get lower interest rate and faster
approval than bank.
Stats
Average raise – $4,700
Industry size – $2.1 Billion in
2013
Platforms
$50M in October, Overall $700M

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Equity
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$20M Raised for 20 companies
1753 companies looking for funding
Exchange for Funding
Ownership of business
For
Growing companies,
Exit opportunity
Stats
Average raise – $190,000
Industry size – $165 M in 2013
Platforms
$65M in collective investor interest
Raised $23M
$75M Investment Interest

15. crowdsunite.com
Royalty
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Support local businesses
$7M VC funding
Invest in people
Exchange for Funding
Percentage of the revenue
For
No bankruptcy risks,
No equity loss,
Pay only when you make money,
Platforms

16. crowdsunite.com
Campaign Building
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Story
• Your credential
• Problem you solving and your solution
• Why you need the money
• Videos get double the amount.
Duration
•30 days better than 60 days
Research – Look at similar campaigns on the platform you chose.(http://cf4all.com/)
Rewards
•Related to the funding goal, product itself works best
•have unique rewards(limited edition products, meet the team)
•Most common is $25, average is $75
•Have $1 for people who just want to support you
Goal
• Specific project goal
• Ask for minimum that you
need for the achieve that goal
• Have stretch goals in place in
case you go over the initial goal
Tipping point
•Have 30% pledged before you
launch

17. crowdsunite.com
Campaign Running
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Promoting
• Start before the campaign
• Friends, family, local community, mailing list, linkedin group, meetups groups.
Find where you ideal customers are.
• Media, who is talking to your customers. Bloggers, newspapers, …
• Social Media
Communication
•Send weekly updates to your backers
Fulfillment
•Make sure you can deliver on your rewards within the time limit
•Communicate any delays with your backers
•For large orders work with fulfillment centers

18. CROWDSUNITE
CEO- ALEX FELDMAN
Thank You
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