An undercover journalist uncovers how the British police force functions. She discovers that they are least bothered about their jobs and do not take even grave matters seriously. The video shows how officers ignore calls from headquarters that are calling to report crimes even though they are close to the scene. They are also shown to be ignorant and sexist. All in all, the video highlights the sheer negligence shown by the British police force in fighting crime.
To create a TV and Radio advertisement of apology from the entire police department
Create an online blog for this purpose especially, so people can report progress. A live excel sheet updated every hour with officers from all over the country filling in their duties and what they did all day. This increases accountability and builds trust when the public view it
Ensure public that those particular officers have been fired
Public apology from the commissioner in leading newspapers also detailing how any sexist/racist comments made by officers will cost them their job
Publicizing harsher rules like reporting times and penalization for not answering calls within 3 minutes
Ensuring public that strict attendance policies have been put in place
100 hours of additional community service to be performed per year per officer
This entire campaign will last to about a year since the damage done is considerable and it takes a long time to re build lost trust. Especially since this is a sensitive issue as it concerns public safety
Approx. $ 2 million. High budget due to the Advertisement that will be made and aired. The police force needs to go out of their way to do damage control.
Since people do not trust the force- they wont trust me as the PR rep either so we will emphasize that all apologies and efforts towards overcoming this are made by officers themselves. In fact officers who were not even charged for anything.
We will get the mayor to speak on our behalf from time to time regarding the progress we make
We will also get local celebrities to endorse some of our community events and spread the word
Interested people from the community itself who are closely following and tracking efforts can also step forward and speak up through our radio spots
We will hold a raffle every month in each area where community members will be allowed to submit ideas on how to better this effort from the police force’s side and have a chance to win small gift cards based on which ideas get chosen for implementation. This will not only provide incentive to participate but also help the people realize that their contributions are not going waste and that we actually do care about what they feel and have to say. Winners will be announced on the local radio or newspaper advertisements.