10 Step Marketing Plan for Arch Supports
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Frey 10 step marketing plan - dalman doromal dy mejia ong
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10 Step Marketing Plan for Arch Supports
- 1. Dalman*Dy*Doromal*Mejia*Ong Marketing Management January 8, 2011 10 Step Marketing Plan Orthopaedie Frey Far East , Incorporated Arch Supports
- 7. PART 1: PTM AND POSITIONING
- 9. Who uses arch supports?
- 12. Self- actualization needs Esteem needs Social needs Safety needs Physiological needs Fig. 1: Maslow’s Hierarchy of Needs I don’t want to be hurt People will look up to me when I perform well I am complete when I reach my full potential with my game The Athlete’s Mind’s Eye
- 16. Differentiation: Customizable and Price PRICE/CUSTOMIZABLE CUSTOMIZABLE NON- CUSTOMIZABLE LOW PRICE HIGH PRICE
- 21. PART 2: MARKETING MIX
- 22. Step #6: Major Brands Orthopedic Frey Branded shoes Dr. Scholl
- 25. Step #6: Ordering the Product MAKE AN APPOINTMENT TECHNICIAN WILL ASSESS OR CAST FOOT IF NEEDED FABRICATE ARCH SUPPORT CUSTOMER PICK- UP
- 28. Step #8: Promotional Ideas Educational flyer
- 34. SUMMARY
- 36. Dalman*Dy*Doromal*Mejia*Ong Marketing Management January 8, 2011 10 Step Marketing Plan Orthopaedie Frey Far East , Incorporated Arch Supports