Michigan State Athletic Department:Michigan State Athletic Department:
Marketing StrategyMarketing Strategy
New Media Driv...
PRE-GAME ANALYSIS
GAME PLAN
GOALS
 Promote smaller sports
teams using basketball,
football, and hockey
teams
 Promotions at events
(big pl...
GOOGLE ADWORDS
SEARCH ENGINE OPTIMIZATION
BANNER ADS
EXECUTE THE PLAY:
- TWEET ABOUT
UPCOMING
SPORTING EVENTS
- ADVERTISE
THROUGH
TWITTER, GOOGLE,
AND FACEBOOK
- CONNECT WITH
FANS
SPECIFIC
TWEETS:
- PLAYERS INTERACT
WITH FANS
- COACHES INTERACT
WITH FANS
CREATE BRAND
IMAGE:
- PROMOTE FAMILY
- IZZO/DANTONIO
- ALL SPORTS SUPPORT
EACH OTHER
METRICS OF SUCCESS: THE PRESS
CONFERENCE
TICKET SALES
TWITTER FOLLOWERS
GOOGLE ADWORDS
POST-GAME WRAP-UP: THE BUDGETPOST-GAME WRAP-UP: THE BUDGET
BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLEBASED ON: SOCIA...
FINAL RESULT:FINAL RESULT:
COME TOGETHER AS ONE.COME TOGETHER AS ONE.
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Michigan State Athletic Department: Marketing Strategy

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Michigan State Athletic Department: Marketing Strategy

  1. 1. Michigan State Athletic Department:Michigan State Athletic Department: Marketing StrategyMarketing Strategy New Media Drivers License 2010New Media Drivers License 2010
  2. 2. PRE-GAME ANALYSIS
  3. 3. GAME PLAN GOALS  Promote smaller sports teams using basketball, football, and hockey teams  Promotions at events (big players show up to smaller sporting events as incentive)  Increase ticket sales CHALLENGES  No incentive to attend smaller sporting events  Lack of social media surrounding smaller teams  Social media not fully utilized
  4. 4. GOOGLE ADWORDS SEARCH ENGINE OPTIMIZATION BANNER ADS EXECUTE THE PLAY:
  5. 5. - TWEET ABOUT UPCOMING SPORTING EVENTS - ADVERTISE THROUGH TWITTER, GOOGLE, AND FACEBOOK - CONNECT WITH FANS
  6. 6. SPECIFIC TWEETS: - PLAYERS INTERACT WITH FANS - COACHES INTERACT WITH FANS
  7. 7. CREATE BRAND IMAGE: - PROMOTE FAMILY - IZZO/DANTONIO - ALL SPORTS SUPPORT EACH OTHER
  8. 8. METRICS OF SUCCESS: THE PRESS CONFERENCE TICKET SALES TWITTER FOLLOWERS GOOGLE ADWORDS
  9. 9. POST-GAME WRAP-UP: THE BUDGETPOST-GAME WRAP-UP: THE BUDGET BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLEBASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE ADWORDS, SPECIAL GIVEAWAYS TO FANSADWORDS, SPECIAL GIVEAWAYS TO FANS
  10. 10. FINAL RESULT:FINAL RESULT: COME TOGETHER AS ONE.COME TOGETHER AS ONE.

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