Why should Cornish employers
embrace applicant tracking systems?




        Alastair Cartwright
           January 2010
A bit about me
• 11 years recruitment and online experience
• Part of senior management team that launched a Guardian Medi...
Agenda
1. Why online?

2. Why an Applicant Tracking System (ATS)?

3. What’s involved
Why online?
1
Internet use is massive
Number of internet users in the UK
                  36.4m                            17.8m
   34.7m
                     ...
Majority of broadband services are now above 2 MB


           2009      7%                                      92%




 ...
Broadband coverage in Cornwall
“Broadband coverage in Cornwall and the Isles of Scilly is now
99% and actnow are working t...
2
Internet use will become more
   mainstream for everyone
Access the Internet on your TV




ource: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
ource: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
3
Looking for a job online is a
   mainstream activity
13m looking for jobs online…
               UK internet users and online job seekers (BMRB)
35,000,000


30,000,000


25,0...
Average salaries £19K - £98K
£120,000.00



£100,000.00



 £80,000.00



 £60,000.00



 £40,000.00



 £20,000.00



   ...
Online Job seekers in Cornwall
• Number of online jobseekers who submitted PL or TR
  postcodes in NORAS 2009...

        ...
4
  Online jobseekers are as
diverse as the UK population
Online job seekers are ethnically diverse
                Online job seekers (NORAS) vs UK population (2001 census)
7.00%
...
More women go online to look for jobs




                     48.00%                                46.00%
52.00%
       ...
Online jobseekers represented by all ages
         35%



         30%



         25%



         20%

                  ...
Why ATS?
In a nutshell...
• It saves time
   – Less admin
   – Improved processes
   – Improved communication
• It saves money
   –...
What are the benefits...?
• An easy resource for prospective candidates to apply
   online for jobs (or find more about wo...
What are the benefits...?
• Proven reliability, service availability and excellent
   security with no impact on the exist...
What are the benefits...?
• Cost of agencies is reduced by 50% - 75%

• Reduced cost of administration (minimise use of pa...
Manage candidates + hiring managers
• Use bulk text/emails/letters to communicate
• Forward candidates to hiring managers ...
Manage candidates + hiring managers
• Undertake bulk competency screening & telephone
  interviewing
• Spot duplicate cand...
How other organisations have
       benefited...
Kent County Council
• reduced advertising expenditure by £1.35 million
• reduced time to hire to 44 days (LG average: 86 d...
Birbeck College
• Capacity of the HR team has doubled

• Saved enough paper to gift wrap 27 x 4 bedroom
  houses

• Cost p...
Yell.com
“At Yell we have all but eliminated agency hires for our volume
recruitment and our focus is now on eliminating j...
• Cost per hire reduced by 88%, delivering an annual saving
  of £2.64m
• Reduction of 70% in the number of candidates put...
• Overall recruitment costs reduced by 37% and less reliance on
temporary staff
• Talent managers helped to retain members...
What’s involved?
What’s involved?
Some key points:
1. No impact on the existing IT infrastructure
2. 3 month installation process
3. ROI in...
Next steps
1. Recommend organising some live demonstrations
   of best (and most cost effective) systems in the
   market
...
Thank you –
  Any questions

      Alastair Cartwright
alastair.cartwright@gmail.com
         07866 682790
Cornish Employers - Understanding Online Recruitment
Cornish Employers - Understanding Online Recruitment
Cornish Employers - Understanding Online Recruitment
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Cornish Employers - Understanding Online Recruitment

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This is a presentation I gave to a large Cornish employer who we considering adopting an Applicant Tracking System.

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Cornish Employers - Understanding Online Recruitment

  1. 1. Why should Cornish employers embrace applicant tracking systems? Alastair Cartwright January 2010
  2. 2. A bit about me • 11 years recruitment and online experience • Part of senior management team that launched a Guardian Media Group recruitment website into the market in 2000 – Workthing.com • Founded Enhance Media in 2001 – UK’s first online recruitment communications agency • NORAS – largest piece of research into online recruitment in UK • Developed online recruitment strategies of leading organisations • Clients included PwC, T-Mobile, AXA Sunlife, Cap Gemini • Sold Enhance Media in 2008, now working as a consultant/NED to a number of organisations ₋ Including Compass Group, integrating SAP ERP into organisation ₋ Advising Cornwall Council on ATS strategy ₋ Cornwall College ATS integration
  3. 3. Agenda 1. Why online? 2. Why an Applicant Tracking System (ATS)? 3. What’s involved
  4. 4. Why online?
  5. 5. 1 Internet use is massive
  6. 6. Number of internet users in the UK 36.4m 17.8m 34.7m 15.3m 73% 49% 44% 49% online 71% UK Pop 44% online Online pop UK Pop Online pop Pop Pop Jul- Dec 2008 Jun - Jan 2009 Jul- Dec 2008 Jun - Jan 2009 Number of people online Internet users going online more than once a day
  7. 7. Majority of broadband services are now above 2 MB 2009 7% 92% < 2MB 2008 6% 24% 70% 2 MB >2 MB 2007 19% 34% 47% 0% 20% 40% 60% 80% 100% 56% of home broadband users have used wireless broadband at home in the last month (May 2009) Re-Based: All Internet users aged 15+ Source: BMRB Internet Monitor May 2007; May 2008; May 2009 who know their broadband connection
  8. 8. Broadband coverage in Cornwall “Broadband coverage in Cornwall and the Isles of Scilly is now 99% and actnow are working to address coverage in the very few remaining areas.” Households with internet access by region 2007 2008 2009 London 69 73 80 East of England 67 70 77 South East 65 74 75 South West 69 67 72 East Midlands 59 61 67 West Midlands 56 61 67 North West 56 56 67 North East 52 54 66 Yorks & Humber 52 62 64 Source: Office forAll Internet Statistics Aug 2009 Base: National users aged 15+
  9. 9. 2 Internet use will become more mainstream for everyone
  10. 10. Access the Internet on your TV ource: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
  11. 11. ource: PricewaterhouseCoopers / Internet Advertising Bureau / WARC
  12. 12. 3 Looking for a job online is a mainstream activity
  13. 13. 13m looking for jobs online… UK internet users and online job seekers (BMRB) 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 Internet users Online job seekers
  14. 14. Average salaries £19K - £98K £120,000.00 £100,000.00 £80,000.00 £60,000.00 £40,000.00 £20,000.00 £0.00 Source: NORAS 2009
  15. 15. Online Job seekers in Cornwall • Number of online jobseekers who submitted PL or TR postcodes in NORAS 2009... 102,200
  16. 16. 4 Online jobseekers are as diverse as the UK population
  17. 17. Online job seekers are ethnically diverse Online job seekers (NORAS) vs UK population (2001 census) 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% NORAS 2009 2001 census
  18. 18. More women go online to look for jobs 48.00% 46.00% 52.00% Male 54.00% Male Female Female UK Population – Census 2001 Online jobseekers – NORAS 2009
  19. 19. Online jobseekers represented by all ages 35% 30% 25% 20% UK Population 15% Online jobseekers 10% 5% 0% 16 - 24 25 - 34 35 - 44 45 - 54 55 - 64 Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC: WARC estimate for directories.
  20. 20. Why ATS?
  21. 21. In a nutshell... • It saves time – Less admin – Improved processes – Improved communication • It saves money – Advertising costs – Agency costs – Time to hire costs • Improves the profile of an organisation • It saves paper
  22. 22. What are the benefits...? • An easy resource for prospective candidates to apply online for jobs (or find more about working for your organisation) • An easy way to add and approve vacancies, sift candidates and arrange interviews • Easy advertising of vacancies on employer’s intranet and website • An easy way to track recruitment progress and get management and diversity information • An easy way for employer to grow, manage and communicate with a ‘talent pool’ of potential recruits
  23. 23. What are the benefits...? • Proven reliability, service availability and excellent security with no impact on the existing IT infrastructure • Ease of use and implementation from a well proven solution with capped and controlled costs. • A system that can map the preferred recruitment process of an employer • Access to proven technology that is future proof and can be customised for all employers’ requirements
  24. 24. What are the benefits...? • Cost of agencies is reduced by 50% - 75% • Reduced cost of administration (minimise use of paper, printing & postal) by 50+% in year 1 • Reduces your advertising spend, usually by around 35% - 50% in year 1 and 25-30% year 2 • Reduces the hiring cycle time by an estimated 25% - 30% (typically 60 days before implementing e-recruitment to 40 days after) so minimising inefficiency through unfilled vacancies
  25. 25. Manage candidates + hiring managers • Use bulk text/emails/letters to communicate • Forward candidates to hiring managers as branded PDFs • Allow candidates to ‘top-up’ their information as they go along – e.g. referees for candidates who get to the relevant stage, or • Integration with assessment providers, including offering extended assessment time to those candidates with disabilities
  26. 26. Manage candidates + hiring managers • Undertake bulk competency screening & telephone interviewing • Spot duplicate candidates across different vacancies, campaigns and business areas– avoid embarrassment, and mitigate agency disputes • Post application candidate messages – allowing candidates to see their current status without having to call you • Allow candidates to self-select telephone interviews / assessment centres • Capture (telephone) interview and assessment centre feedback for reporting purposes
  27. 27. How other organisations have benefited...
  28. 28. Kent County Council • reduced advertising expenditure by £1.35 million • reduced time to hire to 44 days (LG average: 86 days) • hire over 95% of 1,500 new recruits annually, online • enabled Kent PCT’s & Districts to publish their jobs to a regional portal • integrated with contact management centre, so council agents can handle phone or written enquiries, with details automatically added to the HR department’s records.
  29. 29. Birbeck College • Capacity of the HR team has doubled • Saved enough paper to gift wrap 27 x 4 bedroom houses • Cost per hire down 43% (inclusive of the cost of the implementation) • Jobs authorised faster and more efficiently
  30. 30. Yell.com “At Yell we have all but eliminated agency hires for our volume recruitment and our focus is now on eliminating job board spend which is our next biggest cost...we are already closing in on the tipping point whereby we get more candidates from searching job board databases than we do form ad responses.” Andrew Groves Head of National Resourcing at Yell Group PLC
  31. 31. • Cost per hire reduced by 88%, delivering an annual saving of £2.64m • Reduction of 70% in the number of candidates put through costly assessment centres • £60,000 saving in press advertising • Reduced staff workload and improved candidate experience • Cost-per-hire came in at £577, beating a target of £950 • New approach with a more credible interview process • Inductions completed in less time, and time to performance in the new role improved
  32. 32. • Overall recruitment costs reduced by 37% and less reliance on temporary staff • Talent managers helped to retain members of staff who were thinking of leaving • Recruitment cost savings of nearly £4.9m • 225 apprentices employed with 70% achievement rate • 1,000 staff working towards job-related qualifications.
  33. 33. What’s involved?
  34. 34. What’s involved? Some key points: 1. No impact on the existing IT infrastructure 2. 3 month installation process 3. ROI in less than 12 months 4. I can help facilitate the whole process and ensure you get the best system for the most cost effective price. 5. Also ensure that the system is smoothly integrated into the organisation
  35. 35. Next steps 1. Recommend organising some live demonstrations of best (and most cost effective) systems in the market 2. Organise some telephone conversations with organisations who have already been through the process and are enjoying the benefits of effective ATS 3. Get costs and timescales in writing
  36. 36. Thank you – Any questions Alastair Cartwright alastair.cartwright@gmail.com 07866 682790

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