SPEAKER:
Alan
Moore
TITLE:
Assets
&
access

in
the
inten9on

economy
COMPANY:
SMLXL
Ltd

NO                                  STRAIGHT                                    LINES: creating assets and access in   the...
The 6 Laws of Mobilealan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
1. Value over cultureInteraction, Entertainment,Expression, Transaction.      alan moore | www.smlxtralarge.com | assets &...
2. The law of the ecosystemRoles of all players mustremain in collaborativeBalance
      alan moore | www.smlxtralarge.com...
3. The empowering nature of mobileA remote control for life
     alan moore | www.smlxtralarge.com | assets & access in th...
4. The value of time zones“In-Between-Time”“Golden Time”      alan moore | www.smlxtralarge.com | assets & access in the i...
5. Mobile-specific business modelsare essential     alan moore | www.smlxtralarge.com | assets & access in the intention ec...
6. The future is simplexityalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Refined data the black gold of the21st CenturyAlex Pentland, director of MIT’s Human DynamicsLaboratory, “Using location da...
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011Mass customisation
Recommendation engine, usage based,            data fed  alan moore | www.smlxtralarge.com | assets & access in the intent...
Curation of content, packagingof content, filtering and sensemaking   alan moore | www.smlxtralarge.com | assets & access i...
Ubiquity = Everywhere alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Mobile enabled commercealan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Designing for time zone needsalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
stretching and blending time     Activities during the day, but most product purchases between                10pm and 2am...
45% response rate€83m revenues in 2008   alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Business foundations 4C’s                                             commerce                  connectivity              ...
Value is created not only inthe purchase of goods it isco-created by theGirlswalker community.
Self-expression, self-esteem,fashion knowledge,peer group recognition,shopping satisfaction.  alan moore | www.smlxtralarg...
Making business through transparency              of dataalan moore | www.smlxtralarge.com | assets & access in the intent...
My Yoad?Yoad /‘jэυd/ 1. n. a file in database storing a person’s profileinformation and consumer lifestyle preferences for...
Qustodian innovating with communities              of passion, with data, with technology,              & revenue models –...
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011Assets                         & Access  ...
What does mobile mean?alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
the  culturalorganisation   assets  Rolling Exhibitions Permanent collections        Archives Lots of stuff in storage  Im...
the      communities  cultural        oforganisation   interest   assets  Rolling Exhibitions                           Pu...
the      communities                                                 motivation  cultural        oforganisation   interest...
Networked communities of interest                                        org+                                       values...
The link economy:create bundles of products and servicesData driven:Amazon data architecture – recommendationengine, Apple...
Creating access to assets  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
‘digital curator’the expertise     of heritage institutions is avalue proposition used to generate income.Customer groups:...
‘digital curator’digital services centred on the collection materials.‘refined’ metadata, like specialist backgroundinforma...
Tate Britain online courses £20 on artists’techniques andmethods (www.tate.org.uk/learnonline).      alan moore | www.smlx...
Archives: traditional view         Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den...
Archives as a platformArchives offering courses/services to archive researchers, & other communities ofinterest. Note cult...
Design for economiesof scope  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
txteagleKnowledge working alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
What does txteagle teach us?    alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Deconstructing organisationalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Innovation in banking by creating a     connective tissue through the mobile webalan moore | www.smlxtralarge.com | assets...
Banks fail to meet customers’ expectations Trust gap with public.                                                         ...
Real-time processing to close the engagement loop With real-time and mobile, customers can engage more closely with their ...
Goals and Safe-to-SpendTM Goals enable customers to automatically save for future events. Safe-to-Spend automatically calc...
Goals enable relevant offers Customer Goals are a very strong predictor of purchase intent. Goals allow companies to engag...
Transaction history informs coupons anddiscounts offered to customer Full transparency into customers’ transaction histori...
Ryoji Kaneko is alwayslooking for work   alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Help                                                Networks –                                                the buying  ...
Augmentation is merely thelayering of information anddata to create more value –like a map!          alan moore | www.smlx...
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Identity                              Reputation scoring                  Recommendations                                 ...
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011So what we face is a design   problem & c...
Design for the intentioneconomy  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for data + linkedeconomics  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for deeperengagement  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design forpersonalisation  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design forcustomisation  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for communitiesof interest  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for participation  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for convergence  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for service  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for context  alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Disrupt yourself beforesomeone does it to you  alan moore | www.smlxtralarge.com | assets & access in the intention econom...
Alan has been described as a charismaticvisionary, who studies the disruptive trends inthe world of innovation and makes t...
NO                                  STRAIGHT                                    LINES: creating assets and access in   the...
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SMLXL Mobile Marketing Association-NY-2011

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My keynote that I gave at the Mobile Marketing Association conference in New York

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SMLXL Mobile Marketing Association-NY-2011

  1. 1. SPEAKER:
Alan
Moore
TITLE:
Assets
&
access

in
the
inten9on

economy
COMPANY:
SMLXL
Ltd

  2. 2. NO STRAIGHT LINES: creating assets and access in the intention economy@alansmlxl | www.smlxtralarge.com alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  3. 3. The 6 Laws of Mobilealan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  4. 4. 1. Value over cultureInteraction, Entertainment,Expression, Transaction. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  5. 5. 2. The law of the ecosystemRoles of all players mustremain in collaborativeBalance
 alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  6. 6. 3. The empowering nature of mobileA remote control for life
 alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  7. 7. 4. The value of time zones“In-Between-Time”“Golden Time” alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  8. 8. 5. Mobile-specific business modelsare essential alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  9. 9. 6. The future is simplexityalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  10. 10. Refined data the black gold of the21st CenturyAlex Pentland, director of MIT’s Human DynamicsLaboratory, “Using location data, I can say a lot about themusic you like... for example, your financial risks.” alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  11. 11. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  12. 12. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011Mass customisation
  13. 13. Recommendation engine, usage based, data fed alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  14. 14. Curation of content, packagingof content, filtering and sensemaking alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  15. 15. Ubiquity = Everywhere alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  16. 16. Mobile enabled commercealan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  17. 17. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  18. 18. Designing for time zone needsalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  19. 19. stretching and blending time Activities during the day, but most product purchases between 10pm and 2am alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  20. 20. 45% response rate€83m revenues in 2008 alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  21. 21. Business foundations 4C’s commerce connectivity culture community alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  22. 22. Value is created not only inthe purchase of goods it isco-created by theGirlswalker community.
  23. 23. Self-expression, self-esteem,fashion knowledge,peer group recognition,shopping satisfaction. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  24. 24. Making business through transparency of dataalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  25. 25. My Yoad?Yoad /‘jэυd/ 1. n. a file in database storing a person’s profileinformation and consumer lifestyle preferences for use as aninterface between companies determining whether to send ahighly relevant commercial communication to that person(normally to their mobile telephone). [orig. unkn.] alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  26. 26. Qustodian innovating with communities of passion, with data, with technology, & revenue models – Exhibit [a] Atletico Madrid. http://uk.qustodian.com/alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  27. 27. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011Assets & Access in the cultural sector
  28. 28. What does mobile mean?alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  29. 29. the culturalorganisation assets Rolling Exhibitions Permanent collections Archives Lots of stuff in storage Implicit Knowledge: curators alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  30. 30. the communities cultural oforganisation interest assets Rolling Exhibitions Public Permanent collections Corporations Archives Universities/ academia Lots of stuff in storage Business Implicit Knowledge: Other museums / cultural curators institutions alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  31. 31. the communities motivation cultural oforganisation interest assets Rolling Exhibitions Public Money Permanent collections Corporations Pleasure Archives Universities/ academia Self improvement Lots of stuff in storage Business Status Implicit Knowledge: Other museums / cultural Professional information curators institutions Inter-related alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  32. 32. Networked communities of interest org+ values passions needs alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  33. 33. The link economy:create bundles of products and servicesData driven:Amazon data architecture – recommendationengine, Apple genius and iTunes, personalisation alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  34. 34. Creating access to assets alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  35. 35. ‘digital curator’the expertise of heritage institutions is avalue proposition used to generate income.Customer groups:consumers, academics researchers, businessprofessionals. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  36. 36. ‘digital curator’digital services centred on the collection materials.‘refined’ metadata, like specialist backgroundinformation on a collection, or digital teachingpackages.Archives offering courses to archive researchers,including novices. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  37. 37. Tate Britain online courses £20 on artists’techniques andmethods (www.tate.org.uk/learnonline). alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  38. 38. Archives: traditional view Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  39. 39. Archives as a platformArchives offering courses/services to archive researchers, & other communities ofinterest. Note cultural org now a platform creating new access around its assets Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  40. 40. Design for economiesof scope alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  41. 41. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  42. 42. txteagleKnowledge working alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  43. 43. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  44. 44. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  45. 45. What does txteagle teach us? alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  46. 46. Deconstructing organisationalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  47. 47. Innovation in banking by creating a connective tissue through the mobile webalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  48. 48. Banks fail to meet customers’ expectations Trust gap with public. “
 I have tried Bank of America. Um, no. Never again. 35$ overdraft charges? What? Antiquated legacy technologies make Customer service telling me innovation difficult. that the balance shown online is not the most up-to-date? Commoditization driving customer Ive had a lot of issues with apathy. Bank of America...It is absurd that they take advantage of us. PFM entrants lack transactional relationship with customers. – Josh B. beta invitee alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  49. 49. Real-time processing to close the engagement loop With real-time and mobile, customers can engage more closely with their finances. Categorize and label expenses on-the-go. Understand the impact of spending decisions on goals in real-time. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  50. 50. Goals and Safe-to-SpendTM Goals enable customers to automatically save for future events. Safe-to-Spend automatically calculates the customer’s spending cushion. “Cruise control for your money.” alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  51. 51. Goals enable relevant offers Customer Goals are a very strong predictor of purchase intent. Goals allow companies to engage prospective customers with the right offer at the right time. Context sensitive: desktop, tablet, smartphone. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  52. 52. Transaction history informs coupons anddiscounts offered to customer Full transparency into customers’ transaction histories. Ability to provide customers with relevant discounts and coupons. Context sensitive: desktop, tablet, smartphone. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  53. 53. Ryoji Kaneko is alwayslooking for work alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  54. 54. Help Networks – the buying and selling of timealan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  55. 55. Augmentation is merely thelayering of information anddata to create more value –like a map! alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  56. 56. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  57. 57. Identity Reputation scoring Recommendations schedule fees proximityalan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  58. 58. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011So what we face is a design problem & challenge
  59. 59. Design for the intentioneconomy alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  60. 60. Design for data + linkedeconomics alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  61. 61. Design for deeperengagement alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  62. 62. Design forpersonalisation alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  63. 63. Design forcustomisation alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  64. 64. Design for communitiesof interest alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  65. 65. Design for participation alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  66. 66. Design for convergence alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  67. 67. Design for service alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  68. 68. Design for context alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  69. 69. Disrupt yourself beforesomeone does it to you alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  70. 70. Alan has been described as a charismaticvisionary, who studies the disruptive trends inthe world of innovation and makes them verytangible to his audience. He is recognised as agreat distiller of complex arguments into theirmost salient points, who can take conceptsfrom many sources and find the previouslyhidden relationship between them. He has afirm grasp of the changes which are reshapingour world.With his insight on these interlocking trends;Alan enables companies and organisations todevelop winning ways for how businesses andorganisations can succeed in the early 21stCentury.Alan is currently working on his next projectNo Straight Lines: making sense of our non-linear world. A project that investigates thecomplex and interwoven challenges we facetoday and how we can design innovative waysto solve some of the intractable dilemmas thatnow confront us – publication due 2011.More info about what we do: http://ht.ly/4BFrBInformation on No Straight Lines: http://ht.ly/4BF7g
  71. 71. NO STRAIGHT LINES: creating assets and access in the intention economy@alansmlxl | www.smlxtralarge.com alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011

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