2. What will we talk about?
 Jose Mourinho and the challenge
of being cool
 The Joint Chiefs of Staff being
integrated
 A number: 55 (because without
numbers you ain’t have no credit)
 And Dulux, rather unsurPRisingly,
painting.

3. What’s social PR? What’s PR?

4. Because 5.0
would be an
understatement.
Anyway, ask you
audience, not
me.

5. They are doing it.
ONLINE AND SOCIAL
MEDIA DIVISION
OFFICE OF THE CHIEF
OF PUBLIC AFFAIRS
1500 Pentagon
Washington, D.C.
U.S. Army Social Media
Handbook
January 2011
OFFICE OF THE CHIEF
OF PUBLIC AFFAIRS

7. Show me the results!
You will not see a single like on this slide. (Yes
we had a target and yes we reached it)
>

8. Danke schön!
facebook.com/urbancomm
Heiszler Ákos
+ 36 30 747 0577
heiszlera@gmail.com