19. Letโs add all these features. Our
competitors have them, we
should too.
to
Letโs make our product simpler
than our competitorsโ, and make
our customersโ lives easier.
20. Letโs make sure we have
everyoneโs consensus before we
integrate this design.
vs.
to
I like this design a lot. Letโs
implement it next iteration and
see how customers will like it.
21. Make sure you donโt step on
someone elseโs toes. Mind your
own features.
vs.
to
If something is broken, just ๏ฌx it.
22. Yes, you need to come to the of๏ฌce
every day. Everyone else does.
vs.
to
I donโt care where you work, as
long as you get things done.
23. We need to decide on V2โs
roadmap. Letโs schedule an off-site
next week.
vs.
to
We need to decide on the next
iteration. Letโs gather by the
whiteboard.
24. Letโs ๏ฌnish writing all the specs by
Friday for the spec review meetings
next week.
vs.
to
Letโs call developers for some
brainstorming and sketching. They
will be coding this feature next
week.
25. Please set up a meeting with the
โlogin boxโ team to integrate our
new feature with them.
vs.
to
Paul coded the login box last week.
Talk to him and he might have time
to integrate this tonight.
26. Our .com site is owned by an
external vendor. Contact them
through vendor relations to set up
a meeting.
vs.
to
I just added you to the source
control. Upload the design on the
staging server and we will push it
out this week.
27. Letโs schedule a meeting with the
usability department. It will take
them 3-6 weeks to recruit users
and run the tests.
vs.
to
Hereโs a list of our early adopters.
Letโs invite them over to get their
feedback. Make sure we order
some pizza and beer.
28. The color of this button is not
compliant with our corporate style
guide.
vs.
to
I agree. This button needs to have a
more inviting color. Letโs do some
A/B testing and measure
convergence.
29. Good suggestion. Unfortunately
our product roadmap is already
set. Keep it in mind, and weโll revisit
it in 2012.
vs.
to
Great suggestion. Letโs add it to the
backlog and revisit it next week.
30. The business team is busy creating
the business plan. You can try
emailing them, but they wonโt have
time to talk with designers.
vs.
to
I know I am the CEO, but I like being
part of feature design discussions.
31. Yes, I heard you. But weโll do it my
way.
vs.
to
Youโre the design expert here.
What do you think?
32. Ugh! I canโt believe itโs Monday
morning already.
vs.
to
Wow. Itโs already Friday...
Canโt wait โtill next week!
35. Thatโs all, folks.
โขFollow me on Twitter: @amirkhella
I tweet links, quick insights and advice about
Design Thinking for Startups
โขRead How it all began
A personal story about how I left my job to change the
world :)
Amir Khella
UX Consultant
amir@fictiv.com