1. DISORDERLY
S O C I A L M E D I A C A M P A I G N B Y :
J O A N N A C H U I
M A X J I N F E I G U
K A T I E L O
T R A N A N N E T T E N G U Y E N
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C O P Y R I G H T © W E B S E R I E S M A R K E T I N G

2. INTRODUCTION
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WE ARE…
• A team dedicated to promote DISorderly
through social media
• Trained professionals that will increase
your market value
WHY PROMOTE IT THROGH SOCIAL MEDIA?
• Social media is bigger now more than ever
• Social media is the most effective tool that
we have at our disposal; we read our papers,
magazines, newspapers, blogs…everything that
is business related is online
• It’s how we engage with society; WEB SERIES
MARKETING© has the ability to ensure that
your company receives the maximum viewers
HOW WILL WE DO IT?
• Identify your goals and objectives
• Find the best suitable audiences
• Develop a content plan
• Develop tactics
• Ongoing Management through measurements and
marketing
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WEB SERIES MARKETING

3. THE STORY:
• MOOKIE RICCI, LIONEL
AMSTERDAM, AND IRA
SCHWARTZ; 3 GUYS WORKING
AS REHAB WOKERS
• DISORDERLY IS MORE THAN
JUST A WEB SERIES; IT IS
LIKE A SHORT MOVIE
CONDENSED INTO TEN
MINUTES PER EPISODE. THEY
INCLUDE HUMOUR, STRONG
FRIENDSHIPS, INTIMATE
RELATIONSHIPS WITHIN
THEIR WORK COMMUNITY AND
AN UNDENIALABLE LOVE
STORY READY TO UNFOLD
• DISORDERLY IS AN
INTERPRETATION OF STEPHEN
KING’S QUOTE:
“I think that we're all
mentally ill. Those of us
outside the asylums only
hide it a little better -
and maybe not all that much
better after all.”
― Stephen King
THE OBJECTIVES:
• MAXIMIZE THE NUMBER
OF VIEWERS VIA
INCREASING
SATISFACATION; FIND
WHAT APPEALS TO THE
VIEWERS
• ENGAGE IN A TWO WAY
DISCUSSION; WE WANT
TO HEAR WHAT THE
VIEWERS HAVE TO SAY
AND GET THE MESSAGES
CIRCULATING
• BUILD COMMUNITY
PLATFORMS AS THIS
BUILDS LOYALTY
• APPEAR INNOVATIVE;
LET THE AUDIENCE SEE
THAT DISORDERLY IS
MORE THAN JUST A WEB
SERIES
• GENERATE REVENUE BY
ACHIEVING THOSE
PRECEDING GOALS
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TACTICAL PLAN
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4. WHO MAKES A
GOOD TARGET
AUDIENCE?
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Before the web series Disorderly, BAMN
Productions have produced other videos,
which they uploaded to their YouTube
channel. Audience are mostly around 16+
as these are the most people who are
being exposed to the Internet world,
especially popular website, e.g.
YouTube, Vimeo, or other video
websites. Also, these are the people
who use social media (e.g. Facebook,
Tumblr) the most, which they would
always share funny videos on their
timeline or homepage. However, this
company wants to boost up the audience
sources, which means gaining audience
not only from the Internet, but also
people who do not have much time to go
online and watch the web series.

5. STRATEGIES
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In order to advertise and promote the web series
effectively, several strategies need to be
implemented:
• Social media: Social media websites such as
Facebook, Google+ and Twitter allows the web
series to be promoted in a more relaxed
environment. Social networks connect with a world
of potential customers that can view the web
series from a different perspective. Rather than
seeing your advertisement as "trying to sell"
something, the social network can see a company
that is in touch with people on a more personal
level
• We would launch the advertisements on social
networks a week before the web series get
uploaded. This will give enough time for the
general public to have a sense what the web
series is about
• Celebrity power: Advertisements for the series
could have guest stars such as celebrities who
have already been to rehab and would like to
promote the show such as Selena Gomez, Lindsay
Lohan and etc. By using emotional appeal, such as
a famous celebrity being remitted, and it will
increase audiences interest in the show itself
• The incentives are meant to encouragements for
people to continue to be interested in the show.
The information will be released to the public on
the first day at launch of the web series and
continued throughout the web series every single
week

6. STRATEGIES
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• Customer incentives: Every person who clicks on
the web series will have a chance to win a
smartphone (Samsung galaxy) on the social media
websites. This will guarantee the trafficking on
the web series itself. Also, for people stay for
the entire episode, there will be another link
for increasing the chance of winning the smart
phone (twice as likely to win)
• Customer expansion: Encourage audience to share
the web series through “share” button on social
websites. The more you share about the web
series, the more chances it is to win prizes
such as gift cards. This information will be
released on the first day of launch of web
series
• These two big incentives are sure to capture the
audiences and attention and generate much more
attention to the general public
• We can also involve universities radio and clubs
for further promotion through mass student
advertising and word of mouth; this is to be set
in place a week before the show

7. • CREATE PROFILES FOR YOUR SERIES’ CHARACTERS
Create social media profiles for the main characters in your
web series and give them a life beyond YouTube. Use Twitter,
Facebook, Instagram and a Blog to interact with your audience
as the characters to promote significant buzz across the
social media. Who doesn’t squeal with excitement and tell
everyone they know that their favorite series character just
tweeted them back?
• GO OLD SCHOOL - CREATE POSTERS TO PROMOTE
AWARENESS
Posters are to be made for the web series and to be
distributed within universities and colleges because these
places are filled with teenagers and young adults who will be
most likely to be interested in the show. They will be
distributed a week before the start of web series.
• GET NEW AND CREATIVE – USE Q & R CODES
Print and develop posters that advertise the web
series which contain Q &R codes for smartphones to
scan. Each code will give you a clue about what’s
going to happen in the story in the web series
• REACH OUT TO YOUR AUDIENCE – GO TO THEM,
DON’T WAIT AROUND
What kind of social media is your target audience big
on? Twitter? Facebook? Research and find out your
audience’s social media habits and try to match them.
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ACTIVITES

8. • CREATE CONTENT BEYOND VIDEO
Video content isn’t enough – you can encourage
viewers through other methods such as a series of
blog posts? Get them talking about behind-the-scenes
photos; the more engagement you generate, the more
interaction your audience will have
• DON’T LIMIT YOUR AUDIENCE – USE MULTIPLE
PLATFORMS
YouTube is a well known web series host but they’re
not the only ones; don’t focus your series on one
platform to make a breakthrough. Use as much as you
can – Vimeo, Daily Motion, Web Series Channel - there
are plenty of fish in the sea!
• HYPE UP THE TRAILER
Share the trailer through social networks (ex. Facebook
and twitter). Begin to use the title of the trailer in
hash tags in tweets, instagrams and Facebook statuses to
make it the top trends. Everyone who worked on the series
should share the trailer and ask their friends and family
to share the trailer to attract more sharing of the
trailer. Mention the trailer to the people around you,
word goes around quick. Mention the trailer at UTM, go
into classes. Send the trailer to previous clients. Send
the trailer to trendsetters (ex. Drake, Justin Bieber and
Miley Cyrus)
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ACTIVITES

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ACTIVITES
• CREATE A WEBSITE
Creating a website can allow audience to have a deeper
insight, catch their attentions. It can include a blog link
in the website which allows audience to have more
interactions with the Directors or with the actors. Create
hype - have some contests e.g. photo caption contest. A
website allows the audience to access news update about the
web series. Don’t stop at words – build add-ons e.g. Flash
game about the three main characters. Hear what your
audience has to offer - create a place where they can make
comments or discussions about the web series
• GO MOBILE – CREATE AN APP
People nowadays use mobile phones to browse webs and apps,
watch videos and news, as mobile phones are handy. People
can get access to different sources on the Internet in
anywhere and at anytime. Making a mobile app for the web
series can get social; engage with audience directly with
social media style apps. Mobile apps not only can be found
on cell phones, but also tablets.
What to put in the mobile app?
Trailer of every episode or even the whole episode
More updated news feed
Countdown to web series release so as to get more
audience’s attentions
Events update
Make interesting polls to get audience involved, so as
to know what audience expect from the web series
Provide access to Facebook, Twitter and other social
media websites

10. Launch Date:
• MONDAY MAY 12, 2014
• It is equality week -
promoting not only mental
health, but awareness that
regardless of who you are,
we are all equal
• Our team chose a Monday as
that is the most popular
day of the week for
viewer’s to sit at home and
watch web series
Management
• We would hire volunteers
and internship students to
help organize the campaign
to create more connections
for the trailer. That
being said, since
volunteers are within the
society, news will spread
quicker rather than within
one circle of knowledge.
Since volunteers and
students are free, they are
able to help with many jobs
within the organization
with no cost.
TIMING
• Most of the activities
will be released
coherently to create a
variety of media for the
audience to connect with
and hope that the
frequency of being
reminded that there is an
awesome web series coming
will be integrated into
the viewers head
Evaluation
• The result of launch will
be evaluated by the staff
hired whom will monitor
and continue to update
status changes, take into
account of the audience’s
requests and concerns
regarding the web series
quality
• If any of the activities
are failing, our team
will efficiently evaluate
the problem and find the
best solution; this
includes eliminating any
activities that may be
costly and immediately
create a new activity
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STRATEGIES

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ITEM PURCHASED COST:
SMARTPHONES $400 X 5 = $2,000
USED FOR CUSTOMER INCENTIVES
VISA GIFT CARDS $25 X 10 = $250
USED FOR CUSTOMER EXPANSION
POSTERS $1,000
USED FOR ADVERTISING
Q & R CODE PRODUCTION $1,000
WEBSITE PRODUCTION $5,000
MANAGING PLATFORMS $5,000
USED FOR FACEBOOK, TWITTER, BLOGS, AND INSTAGRAM MONITORING
TOTAL COST: $14,250.00