2. If you are attempting to start a business online or if you
are simply trying to increase your traffic and revenue,
focusing on a niche market can give you the edge that you
need in order to reach the high goals that you have most
assuredly set for yourself. There are so many different
niches in the overall market that any web site on any topic
can find a niche and fill it. When you specialize, you are
more likely to succeed.
3. The most powerful tactic in the history of warfare is the
classic divide and conquer routine. You can make an
obscene amount of money if you can take over one niche
market and then another and another. Focusing on smaller
groups of people and dominating their needs in a
particular area is the best way to effectively spend your
resources.
4.
5. Finding niche markets can be a daunting task. Basically,
you can ask yourself a few questions that will assist you in
finding the niche market that is right for you.
6.
7. 2. Who was the product that you are selling designed for?
Cowboy boots were designed for cowboys. There are
people who have never stepped foot on a farm who will
wear cowboy boots, but they were designed for cowboys.
Try to think of what group of people the product was
designed for and what other groups can be cut out of the
same mold. I.E. country folks, suburbanites, city dwellers,
inter-city dwellers. You are not as likely to sell cowboy
boots to inter-city people as you are to suburbanites.
8. 3. Are any of these groups already targeted for your
product? If somebody is already targeting the niche that
you came up with, you may be able to decipher whether
or not there is still room in that market for you. If your
competition has been selling the cowboy boots like hot
cakes in the suburbs there may still be time for you to
make some money off of them.
9.
10. 5. How well can you optimize your niche for search
engines? You may be able to come up with an excellent
niche market that you can provide for better than anyone
else. This niche may be completely original, and you may
have the resources necessary to really get it off the
ground. But does it have the potential to top any search
result sheet? Will anyone ever come looking for it? If not
you may have to start off by advertising on pay per click
advertising services such as adwords before you get a
chance to really thrive on your fresh new niche market.
11. If your niche market can fill up a few slots for key words
you are in better shape than most. It is normally very
difficult to come up with good, comprehensive key words
for your web pages. The best situation that you can
encounter is one in which your key words are more or less
laid out for you. If you have a catchy little gimmick or a
highly targeted niche market you should be able to come
up with a good set of relevant key words. Having relevant
key words is most of the battle in the whole SEO game.
Any SEO that can come up with a good, comprehensive list
of key words will probably do quite well in the world of
business.