Rummble Geomob

#GeoMob Andrew J Scott Founder/CEO Rummble @wallacespace 29 th January 2009

Visit our gradually improving website www.rummble.com Checkout our much better iphone app …and new mobile site coming soon m.rummble.com Awards

Brother,
where art thou?

Conclusion 1:
Location is finally coming of age (but we’re all LBS experts, so we know this, right? ;-)

Dodgeball playtxt 2002-5

playtxt Problems…
Cost (on mobile)
Usability (on mobile)
Location set was manual (cost prohibitive)
Lack of public understanding
of social software
location awareness

..Research your name OK Not ideal Potential disaster.

What did playtxt prove?
Privacy was not a barrier to LBS
Less than 5% used privacy options
Mobile has no boundaries
Mobile stimulates greater engagement
28,000 average msgs per month by SMS
1,800 average msgs per month by web
Don’t try and build everything (USE APIs)

www.programmableweb.com / apilist / bymashups

Conclusion 2:
Location is a commodity.
(or, “Who’s nearby?” is not a business)

June 2005
$13.3m VC funding
<800k users (at Nov08)
Mistakes?
Restricted networks
U.S. only launch
Needed critical mass
Not useful enough
“ Who’s Nearby” is not a business

It’s the data, stupid

“ It’s always going be hard to discover content,
there’s just so much stuff out there…”
Brandon Lucus, Senior Director, MySpace.
Future of Mobile, November 2008

the problem It is a painful process to get trustworthy local content.

Amsterdam Barcelona Paris Rome best restaurants restaurantguide ... Guide to restaurants in Amsterdam and Barcelona, searchable by price, cuisine, area, and atmosphere. www.diningcity.com/ Restaurants in Amsterdam | Lekker uit eten en gezellig dineren in ... Click on the link below and we will send you some tips about the best restaurants in Amsterdam. Business dinner ... www.diningcity.com/amsterdam/index_... Amsterdam Girl Geek Dinner Wednesday 8 October was the third edition of the Girl Geek Dinner at the Flexbar in Amsterdam. Despite the short notice in ... girlgeekdinner.nl/ Amsterdam Canals Dinner Cruise Book Amsterdam Canals Dinner Cruise in Amsterdam, The Netherlands from RAI Hotel & Travel Service. www.partner.viator.com/en/2367/tour... Romantic dinner in Amsterdam - International - Chowhound A friend of mine is travelling to Amsterdam, and wants to have a blow-out dinner for her anniversary. chowhound.chow.com/topics/442809 Canal cruises Amsterdam, dinner cruises and European river cruises We offer canal cruises Amsterdam and Holland, boat and bike tours in Holland and European river cruises. www.amsterdamcitycruises.nl/ Amsterdam.info » Real Dutch dinner Dutch dinner in Amsterdam, eating, dinning in The Netherlands. www.amsterdam.info/community/dinner/ Luxury canal cruise Amsterdam, gourmet dinner cruise Amsterdam ... Classic Boat Dinners is Amsterdam’s ultimate gourmet experience. As you dine aboard Kleijn Amsterdam, you and your guests will ... www.21stcenturyamsterdam.com/centru... Photos of Amsterdam Canals Dinner Cruise in Amsterdam | Viator.com Photos of Amsterdam Canals Dinner Cruise, traveler photos & images of Amsterdam Canals Dinner Cruise in Amsterdam. www.viator.com/tours/Amsterdam/Amst... Holland.com : Dinner In Amsterdam Photo posted by Flickr user Reinout van Rees. We went to see the musical "cats" in the Carré theater in Amsterdam. us.holland.com/e/14799/Dinner in Am... “ dinner in amsterdam” “ restaurant recommendations in amsterdam”

What did I find?
4 directory sites or lists of restaurants
1 recommendations site
1 restaurant
1 tourist portal
3 not relevant

What if I know the website already?

Mobile 18 minutes Web 7 minutes In real life 15-30 secs…? Trying to find dinner I will like…

14 minutes 3 minutes

U.S. only Twitter 3 mins Laptop 7 mins Facebook 14 mins Mobile search 18 mins “ dinner in amsterdam” Google Maps ?

You gotta have rhythm…

I want my location based information…
instantly
relevant
the time
my location
my tastes
trusted
anytime anywhere ..& then navigate me!

Click on the link to see video via Vimeo http://www.vimeo.com/3015443 ..and see how Rummble gets you recommendations nearby within 15 seconds

Challenges…
Not computationally trivial
User education – it’s a new idea
We need to know you

Conclusion 4:
Crunch data & innovate
(or, what you didn’t me to tell you)

http://linkeddata.org/

Web 3.0 here we come… Language Taxonomies

Thank you! [email_address] www.rummble.com / andrew twitter.com/ andrewjscott Great LBS social apps list: http://bdnooz.com/lbsn-location-based-social-networking-links/ LocAllies Group [email_address]

Rummble Geomob

by Andrew Scott on Jan 30, 2009

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