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Biz Buzz What's Next

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Closing presentation at the Syracuse Biz Buzz Conference, May 27, 2010. Professor Anthony Rotolo (Syracuse University iSchool) and master's student Kate Holloway discuss the Social Media Futures event …

Closing presentation at the Syracuse Biz Buzz Conference, May 27, 2010. Professor Anthony Rotolo (Syracuse University iSchool) and master's student Kate Holloway discuss the Social Media Futures event held at SU in April 2010 as well as future opportunities in social media for business.


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  • Next? -- meaning next week? Next year?
  • So my first question when it came to an event was “What is a Charrette”
  • Next came, What am I going to do?
  • Will the future be good? Utopia
  • Or will it be “God Help Us All”
  • Children all over the world use social media. It connects people and ideas with conversations. Students use it in class room. There is a potential to expand learning environments using social media while also teaching appropriate behaviors.
  • We want to avoid what happened here.
  • The consensus of all the groups was that we don’t know exactly where it is going, especially since group one threw us all under the bus by telling the audience that if we did know, we were full of crap. We had some wild ideas, including a completely immersive reality experience to a plan for a business that would help integrate social media into a K-12 environment. But we all agreed that there had to be some guiding principles.
  • Spiderman said it all: With great power, comes great responsibility.
  • We’ve spent the day discussing how social media can be used to market our businesses and products, but social media is also changing the way we interact…. It’s opening the door for new possibilities – even new businesses!
  • News updates and advertisements will only go so far. Opportunities exist for businesses who find ways to provide useful information – build a community. Invite your network to participate in your brand – they’re your biggest supporters.
  • News updates and advertisements will only go so far. Opportunities exist for businesses who find ways to provide useful information – become a community. Invite your netowkr to participate in your brand – they’re your biggest supporters.
  • News updates and advertisements will only go so far. Opportunities exist for businesses who find ways to provide useful information – become a community. Invite your netowkr to participate in your brand – they’re your biggest supporters.
  • Location location location! The next wave of social media (if it isn’t here already) is location-based technology. The idea is to take the Buzz from online to offline. Offer rewards and perks for your customers who use these networks – they’ll do the marketing for you! And you’ll increase customer loyalty.
  • Transcript

    • 1. WHAT’S NEXT?
      Prof. Anthony Rotolo (@rotolo) w/ Kate Holloway (@KatiePunkin)
      Syracuse University School of Information Studies
    • 2.
    • 3. Charrette
      A charrette (pronounced [shuh-ret], often Anglicized to charette and sometimes called a design charrette) consists of an intense period of design activity. - Wikipedia
    • 4. Social Media Futures Charrette
      36 students. 36 hours.
      Early mornings and late nights.
      Coffee, Red Bull, and a lot of snacks.
      All for the purpose of exploring the future of social media
    • 5. The future is coming…
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11. Beyond Friends and Followers
    • 12. what’s next?
      “…refining features which prove most meaningful, and phasing out those which are only noise.”
      - @mjsciald
    • 13. cut through the noise
    • 14. what’s next?
      “…privacy matters will need to be addressed. I'm talking to you, FB :)”
      - @asiajane
    • 15. too much sharing?
    • 16. what’s next?
      “Foursquare is proving the connection to geolocation can be informative and engaging so look for geoapps that can generate $ too.”
      - @jonvibe
    • 17. real-life experiences
    • 18. What’s next?
      “For it not to be ‘social media’ (something that is different), but for it to be normal…”
      - @jill_hw
    • 19. we decide what’s next.