iStudy
A Study on the evolution of apple Inc.
- Ajay S Nair | #1 | S3 MBA | MIIT, AYUR
History
• Steven Wozniak and
Steven Jobs two friends,
one mind..
• Established Apple
Computers Inc.(Now
Apple Inc.) on Apr...
Evolution
• From Apple 1 to iPhone 5
Evolution
Evolution in mouse
Apple Logo Evolution
Campaigns
• 1997 created by the Los
Angeles office
of advertising
agency TBWAChiatDay
• Used in TVC, several print
adverti...
Campaigns (cont..)
• Featured what the company
referred to as "real people"
who had "switched" from
the Microsoft
Windows ...
Campaigns (cntd..)
• Ads campaigns for
ipod, comes both as TVC
and Print
• These advertising
techniques are unified by
a d...
web ads
Web ads
iGenius
Steve Jobs
• No apple with out Steve!
• Steven Paul Jobs
– Born February 24, 1955
– Co-founder Apple
– NeXT
– Brought Pixar
Apple and Steve
• The apple Inc.
revolutionized the
– COMPUTER INDUSTRY
– MUSIC INDUSTRY
– MOBILE PHONE INDUSTRY
– ANIMATI...
Jobs..
• Steve has been described as
brilliant, abrasive, self-centered, a perfectionist
and temperamental. He was a techn...
iQuit
• He died on Oct. 5, 2011
from complications of
pancreatic cancer.
• iSalute
THANK YOU
iStudy - a study on Apple
iStudy - a study on Apple
Upcoming SlideShare
Loading in …5
×

iStudy - a study on Apple

5,128 views
4,045 views

Published on

A study on Apple, evolution, history, milestones also the co-founder and CEO steve jobs..

a study by : ajay s nair

2 Comments
9 Likes
Statistics
Notes
No Downloads
Views
Total views
5,128
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
82
Comments
2
Likes
9
Embeds 0
No embeds

No notes for slide

iStudy - a study on Apple

  1. iStudy A Study on the evolution of apple Inc. - Ajay S Nair | #1 | S3 MBA | MIIT, AYUR
  2. History • Steven Wozniak and Steven Jobs two friends, one mind.. • Established Apple Computers Inc.(Now Apple Inc.) on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.
  3. Evolution • From Apple 1 to iPhone 5
  4. Evolution
  5. Evolution in mouse
  6. Apple Logo Evolution
  7. Campaigns • 1997 created by the Los Angeles office of advertising agency TBWAChiatDay • Used in TVC, several print advertisements and a number of TV promos for Apple products. • video
  8. Campaigns (cont..) • Featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac • An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". • Switch ( 2002) • http://www.youtube.com/wat ch?v=l2-UuIEOcss - Video
  9. Campaigns (cntd..) • Ads campaigns for ipod, comes both as TVC and Print • These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
  10. web ads
  11. Web ads
  12. iGenius
  13. Steve Jobs • No apple with out Steve! • Steven Paul Jobs – Born February 24, 1955 – Co-founder Apple – NeXT – Brought Pixar
  14. Apple and Steve • The apple Inc. revolutionized the – COMPUTER INDUSTRY – MUSIC INDUSTRY – MOBILE PHONE INDUSTRY – ANIMATION INDUSTRY.. • Steve said, “In 1984, Apple introduced the first Macintosh. It didn’t just change Apple. It changed the whole computer industry.”
  15. Jobs.. • Steve has been described as brilliant, abrasive, self-centered, a perfectionist and temperamental. He was a technologist and a businessman, but he was also an artist and designer.
  16. iQuit • He died on Oct. 5, 2011 from complications of pancreatic cancer.
  17. • iSalute THANK YOU

×