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4C The Future with 
Cloud Wi-Fi 
Dr. Kaustubh Phanse 
VP Product Design 
#futureof
Cloud-managed business Wi-Fi – infrastructure and 
managed services – will reach $653 Million in 2014 and 
$2.5 Billion by 2018. 
IDC Insight Report, March 2014 
‘Risk-On’ attitudes and modern technology key to business 
growth in the digital era. 
The 2014 Gartner CEO and Senior Executive Survey, April 2014
• Internal efficiency and cost cutting 
• Data-driven decision making 
• Staff casting, remote operations, … 
3 
• Accelerate business growth 
• Key technology drivers: Social, 
Mobile, Analytics, Cloud (SMAC) 
CEO 
COO 
CIO 
• Information, Intelligence, Insights, 
Innovation 
• Relentlessly evangelize innovative 
technology 
• Security, compliance & brand 
protection 
CISO CMO 
• Brand awareness 
• Customer engagement 
• Customer loyalty 
• Incentives
Moretization of Wi-Fi
Moretization of Wi-Fi 
Cloud-based 
Management 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On
Moretization of Wi-Fi 
Cloud-based 
Management 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On
Comprehensive Enterprise Wi-Fi Portfolio
Best Wireless Intrusion Prevention 
Automatic 
Device Classification 
Comprehensive 
Threat Coverage 
Reliable 
Threat Prevention 
Accurate 
Location Tracking 
Automated 
Compliance Reporting
Moretization of Wi-Fi 
Cloud-based 
Management 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On
Moretization of Wi-Fi 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On 
Cloud-based 
Management
The AirTight Cloud 
Hierarchical 
Management 
Massively Scalable and Viable Cloud Operations 
Plug-n-Play, 
Fault-Tolerant 
Template-based 
Configuration 
AIRTIGHT CLOUD 
SERVICES 
Username 
Password 
S I G N I N 
Single Sign-On 
Access 
RESTful 
Web APIs
Scaling easily across tens of thousands of sites
Moretization of Wi-Fi 
Cloud-based 
Management 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On
Moretization of Wi-Fi 
MSP-ready 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On 
Guest 
Engagement 
Cloud-based 
Management
Framework for 3rd Party Integration 
Social 
SMS Payment 
Guestbook Loyalty Click-through 
… 
Guest Wi-Fi Access 
CRM, Marketing, Loyalty 
Guest Management 
& Analytics 
Connect Engage
AirTight BrandBuilder™
AirTight BrandBuilder™
Custom branded workflow in minutes! 
1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
19 
Eclub Signup 
12.5% 
Annual Revenue 
25% 
Monthly ROI 
30X
Roosevelt’s at 7 Eatery and Alehouse 
Customers who stay 30-45 
98 
minutes 
113 
128 
147 
160 
140 
120 
100 
80 
60 
40 
20 
0 
January February March April
Moretization of Wi-Fi 
Cloud-based 
Management 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On
Moretization of Wi-Fi 
MSP-ready 
Secure Wi-Fi 
Access 
AirTight 
Mojo Studio 
Single Sign-On 
Cloud-based 
Management 
Guest 
Engagement 
Wi-Fi 
Analytics
Wi-Fi Analytics 
 Presence Analytics 
• Total Foot Traffic 
• Passers-by vs. Inside 
• Dwell Time 
 Loyalty Analytics 
• New vs. Repeat Visitors 
• Visit Frequency 
• Visit Recency 
 Engagement Analytics 
• Conversion and Bounce Rates 
• Guest Wi-Fi User Demographics 
• Guest Wi-Fi User Profiles 
 Wi-Fi Usage Analytics 
• Device Types 
• Data Traffic 
• Session Duration
Instant Insights
Moretization of Wi-Fi 
Cloud-based 
Management 
MSP-ready 
Guest 
Engagement 
Secure Wi-Fi 
Access 
Wi-Fi 
Analytics 
AirTight 
Mojo Studio 
Single Sign-On
Moretization of Wi-Fi 
Secure Wi-Fi 
Access 
AirTight 
Mojo Studio 
Single Sign-On 
Cloud-based 
Management 
Guest 
Engagement 
Wi-Fi 
Analytics 
MSP-ready
MSP-ready 
Mobile App Ecosystem 
Nano 
BrandBuilder Insights 
WizShark 
Recurring Revenue 
Customer Management 
Training & Certification 
AirTight 
Mojo Studio 
Single Sign-On
Single Pane to Manage Customers
Single Pane to Manage Customers
Mobile (Web) App Ecosystem 
 Powered by AirTight’s RESTful 
Web APIs and SSO 
 Get things done quickly and 
simply! 
Nano 
BrandBuilder Insights 
WizShark
AirTight Nano
Authorized 
AirTight Nano 
2.4 GHz 5 GHz 
External Rogue 
Plug-n-Play with any 
AirTRigehpto ArtPin mgodel Wi-Fi Analytics 
Optimal Radio 
Configurations 
WIPS & Compliance 
Private & Guest Wi-Fi 
CNuestwtoomrk C Caopntifvigeu Praotritoanls 
Networks
Moretization of Wi-Fi 
Cloud-based 
Loyalty analytics 
Location analytics 
Massively scalable Management 
Hierarchical management 
Template-based configuration 
Extensible 
Viable 
MSP-ready 
Hassle-free, recurring revenue 
Free training and certification 
Customer management 
Single Sign-On (SSO) 
App ecosystem 
Guest 
Engagement Guest Wi-Fi 
Social login 
Brand building 
CRM integration 
Wi-Fi monetization 
Suite of Wi-Fi platforms 
Software configurable radios 
Business Wi-Fi features 
Controller-less 
Secure Wi-Fi 
Access 
Best WIPS 
Wi-Fi 
Presence analytics Analytics 
Demographics 
User profiles 
AirTight 
Mojo Studio 
Single Sign-On
34 
blog.airtightnetworks.com 
slideshare.net/airtight 
@Airtight 
#futureof
http://blog.airtightnetworks.com/crn-2014-tech-innovator-awards/
Kaustubh Phanse 
VP of Content and Product DesignAirTight 
Networks 
4C: The Future With Cloud Wi-Fi – 
NexGenCloud 2014 
Wednesday, December 3,2014:11:30 AM - 
11:50 AM 
Kaustubh Phanse brings 12+ years of 
technology and product innovation in the field 
of wireless networks, mobile computing, and 
cloud services to his role as the VP of Content 
and Product Design at AirTight Networks. In 
this role, he drives the strategy for UI/UX 
design, mobile web apps, and innovative cloud 
Wi-Fi services. Previously, Kaustubh has served 
as the company's Principal Wireless Architect 
and Chief Evangelist. He is frequently invited to 
speak at leading industry conferences such as 
RSA, Interop, Mobile Connect, Info Security 
Summit and CSI. 
4C The Future with 
Cloud Wi-Fi 
@AirTight 
Booth 1119 
#futureof

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4C and the Futureof Cloud Wi-Fi _ NexGenCloudCon 2014

  • 1. 4C The Future with Cloud Wi-Fi Dr. Kaustubh Phanse VP Product Design #futureof
  • 2. Cloud-managed business Wi-Fi – infrastructure and managed services – will reach $653 Million in 2014 and $2.5 Billion by 2018. IDC Insight Report, March 2014 ‘Risk-On’ attitudes and modern technology key to business growth in the digital era. The 2014 Gartner CEO and Senior Executive Survey, April 2014
  • 3. • Internal efficiency and cost cutting • Data-driven decision making • Staff casting, remote operations, … 3 • Accelerate business growth • Key technology drivers: Social, Mobile, Analytics, Cloud (SMAC) CEO COO CIO • Information, Intelligence, Insights, Innovation • Relentlessly evangelize innovative technology • Security, compliance & brand protection CISO CMO • Brand awareness • Customer engagement • Customer loyalty • Incentives
  • 5. Moretization of Wi-Fi Cloud-based Management MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On
  • 6. Moretization of Wi-Fi Cloud-based Management MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On
  • 8. Best Wireless Intrusion Prevention Automatic Device Classification Comprehensive Threat Coverage Reliable Threat Prevention Accurate Location Tracking Automated Compliance Reporting
  • 9. Moretization of Wi-Fi Cloud-based Management MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On
  • 10. Moretization of Wi-Fi MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On Cloud-based Management
  • 11. The AirTight Cloud Hierarchical Management Massively Scalable and Viable Cloud Operations Plug-n-Play, Fault-Tolerant Template-based Configuration AIRTIGHT CLOUD SERVICES Username Password S I G N I N Single Sign-On Access RESTful Web APIs
  • 12. Scaling easily across tens of thousands of sites
  • 13. Moretization of Wi-Fi Cloud-based Management MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On
  • 14. Moretization of Wi-Fi MSP-ready Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On Guest Engagement Cloud-based Management
  • 15. Framework for 3rd Party Integration Social SMS Payment Guestbook Loyalty Click-through … Guest Wi-Fi Access CRM, Marketing, Loyalty Guest Management & Analytics Connect Engage
  • 18. Custom branded workflow in minutes! 1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
  • 19. 19 Eclub Signup 12.5% Annual Revenue 25% Monthly ROI 30X
  • 20. Roosevelt’s at 7 Eatery and Alehouse Customers who stay 30-45 98 minutes 113 128 147 160 140 120 100 80 60 40 20 0 January February March April
  • 21. Moretization of Wi-Fi Cloud-based Management MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On
  • 22. Moretization of Wi-Fi MSP-ready Secure Wi-Fi Access AirTight Mojo Studio Single Sign-On Cloud-based Management Guest Engagement Wi-Fi Analytics
  • 23. Wi-Fi Analytics  Presence Analytics • Total Foot Traffic • Passers-by vs. Inside • Dwell Time  Loyalty Analytics • New vs. Repeat Visitors • Visit Frequency • Visit Recency  Engagement Analytics • Conversion and Bounce Rates • Guest Wi-Fi User Demographics • Guest Wi-Fi User Profiles  Wi-Fi Usage Analytics • Device Types • Data Traffic • Session Duration
  • 25. Moretization of Wi-Fi Cloud-based Management MSP-ready Guest Engagement Secure Wi-Fi Access Wi-Fi Analytics AirTight Mojo Studio Single Sign-On
  • 26. Moretization of Wi-Fi Secure Wi-Fi Access AirTight Mojo Studio Single Sign-On Cloud-based Management Guest Engagement Wi-Fi Analytics MSP-ready
  • 27. MSP-ready Mobile App Ecosystem Nano BrandBuilder Insights WizShark Recurring Revenue Customer Management Training & Certification AirTight Mojo Studio Single Sign-On
  • 28. Single Pane to Manage Customers
  • 29. Single Pane to Manage Customers
  • 30. Mobile (Web) App Ecosystem  Powered by AirTight’s RESTful Web APIs and SSO  Get things done quickly and simply! Nano BrandBuilder Insights WizShark
  • 32. Authorized AirTight Nano 2.4 GHz 5 GHz External Rogue Plug-n-Play with any AirTRigehpto ArtPin mgodel Wi-Fi Analytics Optimal Radio Configurations WIPS & Compliance Private & Guest Wi-Fi CNuestwtoomrk C Caopntifvigeu Praotritoanls Networks
  • 33. Moretization of Wi-Fi Cloud-based Loyalty analytics Location analytics Massively scalable Management Hierarchical management Template-based configuration Extensible Viable MSP-ready Hassle-free, recurring revenue Free training and certification Customer management Single Sign-On (SSO) App ecosystem Guest Engagement Guest Wi-Fi Social login Brand building CRM integration Wi-Fi monetization Suite of Wi-Fi platforms Software configurable radios Business Wi-Fi features Controller-less Secure Wi-Fi Access Best WIPS Wi-Fi Presence analytics Analytics Demographics User profiles AirTight Mojo Studio Single Sign-On
  • 36. Kaustubh Phanse VP of Content and Product DesignAirTight Networks 4C: The Future With Cloud Wi-Fi – NexGenCloud 2014 Wednesday, December 3,2014:11:30 AM - 11:50 AM Kaustubh Phanse brings 12+ years of technology and product innovation in the field of wireless networks, mobile computing, and cloud services to his role as the VP of Content and Product Design at AirTight Networks. In this role, he drives the strategy for UI/UX design, mobile web apps, and innovative cloud Wi-Fi services. Previously, Kaustubh has served as the company's Principal Wireless Architect and Chief Evangelist. He is frequently invited to speak at leading industry conferences such as RSA, Interop, Mobile Connect, Info Security Summit and CSI. 4C The Future with Cloud Wi-Fi @AirTight Booth 1119 #futureof