SMU Engaged Journalism: AEJMC 2014 panel for Media Management & Economics Division

1. Terms of Engagement:
Five Ways News Organizations Are Trying
To Build Loyalty With Audiences
Visiting research fellow,
2013-14 academic year
Jake Batsell
@jbatsell
jbatsell@smu.edu
Assistant professor,
Division of Journalism
AEJMC Montreal
August 7, 2014
#aejmc14

2. #aejmc14 • @jbatsell • 8.7.14
News used to be a one-way lecture.
Audience attention was taken for granted.

3. #aejmc14 • @jbatsell • 8.7.14
Today, news is a perpetual conversation.
Audiences have infinite options.
How can news organizations build loyalty?

4. Engagement, Loyalty and Revenue • @jbatsell • 6.11.14
• Based on visits to more than 25
news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics,
students and anyone else interested
in the future of news
• Part of CJR Books series
• More details: j.mp/engagedj
ENGAGED JOURNALISM
(Columbia University Press, Feb. ‘15)

5. I found that news organizations are trying to
engage audiences in five main ways:
#aejmc14 • @jbatsell • 8.7.14

6. 1. Face-to-face engagement
#aejmc14 • @jbatsell • 8.7.14

7. 2. News as conversation
#aejmc14 • @jbatsell • 8.7.14

8. 3. Serving the ‘passionate vertical’
#aejmc14 • @jbatsell • 8.7.14

9. 4. Search, explore, play
#aejmc14 • @jbatsell • 8.7.14

10. 5. Measuring
and monetizing
the audience
relationship
#aejmc14 • @jbatsell • 8.7.14

11. The book, boiled down to a tweet:
#aejmc14 • @jbatsell • 8.7.14

12. Thanks!
Visiting research fellow,
2013-14 academic year
Jake Batsell
@jbatsell
jbatsell@smu.edu
Assistant professor,
Division of Journalism
More info:
j.mp/engagedj