The document summarizes the results of International Mountain Day 2012, including promotional campaigns featuring a video spot in three languages and the story of "Dani" which received over 7,000 visitors. Educational activities were conducted with students on the importance of mountains and ethical values. The message to protect mountains and their environments received a positive worldwide response, with participation from many territories and individuals celebrating International Mountain Day. Plans are outlined to start new solidarity projects through FAO and continue spreading this conservation message.

1. IMD 2012
International Mountain Day
Global Celebration
SUMMARY OF RESULTS
Denia, January 2013.

2. GOAL
This year we decided to
present to the greatest
number of persons the
FAO's conservation message.

3. PROMOTIONAL CAMPAIGN
DIM2012 spot and "making
of" in three different
languages​​, with more than
2,000 views and presence on
TV (Canal+ channel).

4. SOCIAL ACTION
Dani's story, with more
than 7,000 visitors and
great impact on media.

5. PROTAGONISTS
Dani with his overcoming
story and Juanito, linked by
the mountains.
In 2013, more stories to
tell.

6. EDUCATION AND ETHICAL VALUES
Working with students on the
importance of mountains in
life and ethical values ​​such as
solidarity, integration,
cooperation, ...

7. SUPPORT AND CONFERENCES
Juanito Oiarzabal
Joaquín Araújo
Juan Delibes
Jordi Pons

8. INVOLVEMENT
We appreciate the
involvement and collaboration
of Diputació de Barcelona,
Generalitat Valenciana,
Generalitat de Catalunya,
Govern de les Illes Balears
and Diputación de Alicante.

9. MEDIA
A hundred ad showings at
"Caza y Pesca" tv channel,
a report at "Canal 9"
television, interviews on
local radio, RAC1's radio
magazine...

10. NEWSPAPERS
Articles on national press
such as "El País", "La
Vanguardia" in Barcelona
or regional and local like
"Canfali Marina Alta".

11. RADIO AMATEUR’S BROADCASTING
More than thousand
contacts made by radio
from Denia to the whole
world, spreading
International Mountain Day
message.

12. SOCIAL NETWORKS
We have appeared and
grown in social networks,
reaching over 500 followers
on facebook and twitter
the first two months.

13. SOCIAL NETWORKS
Our YouTube channel has
more than 10,000 views
and via Instagram we have
received more than 1,000
pictures.

14. GLOBAL CELEBRATION
Many people, associations
and municipalities have
been encouraged to
celebrate this year the IMD
in their territories.

15. GLOBAL CELEBRATION

16. GLOBAL CELEBRATION

17. GLOBAL CELEBRATION

18. GLOBAL CELEBRATION
The message of protecting
mountains, its natural
environment and
populations causes a very
positive response
worldwide.

19. UNITED MOUNTAINS 2012
We've joined many territories
under the conservationist
message of mountains and
highlands worldwide.
A horizontal initiative that
runs from the social to the
natural.
www.welovemountains.org

20. NEW CHALLENGES
We start up
solidarity projects
through the FAO.

21. NEW CHALLENGES
Climb with us?