Blogging 101 Adam Gartenberg Team Lead, Social Marketing IBM Data Management Software adamgartenberg.com 01/08/2009 Call-i...
About me
About you
About this presentation <ul><li>Why I blog </li></ul><ul><li>Why blogging is important to you (and your company) </li></ul...
In the beginning…
There was a website.  And the website was good.
And the marketers came, and filled the website with data sheets and demos, whitepapers and presentations.
And the people came, and they read the website.
And ignored it.
Instead, the people sought out other sources of wisdom
And they listened to the crowd
Which brings us to…
Why I blog <ul><li>Share my thoughts </li></ul><ul><li>Contribute to community </li></ul><ul><li>Help me succeed at my job...
Remember the moral of the story:  People listen to the community, not the company % of work-related purchases influenced b...
Why blogging is important to  you
Why blogging is important to your company
But is anyone really going to read  my  blog?
What kind of commitment is involved? <ul><li>How often do I need to post? </li></ul><ul><li>How long do posts have to be? ...
A brief interlude…
What should you write about?
What should you  not  write about? http://geekandpoke.typepad.com/geekandpoke/2007/12/how-to-use-web.html <ul><li>SUGGESTE...
Above all else:  Be Authentic.  Be Authentic. Be Authentic. Blogging is a double-edged sword; if not written with an authe...
Other decisions: Team blog vs. individual blog Beware the “tragedy of the commons”
Where should you host your blog? Attend  Blogging 201  for more on setting up your blog Less setup/maint. More setup/maint...
Advice and Next Steps <ul><li>Decide if blogging is right for you. </li></ul><ul><li>Ask me (or another blogger) for help ...
 
Thank You Adam Gartenberg www.adamgartenberg.com   twitter.com/agberg
Example blogs <ul><li>Ed Brill – Sales BUE for Lotus Notes </li></ul><ul><li>http://www.edbrill.com  (Notes/Domino) </li><...
Blogging Resources <ul><li>Chris Brogan:  50 ways to take your blog to the next level </li></ul><ul><li>Valeria  Montoni :...
Another view on the role of word of mouth in influencing work-related purchases
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Blogging 101 (01/08/09)

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Interested in blogging but not sure if it's right for you? This presentation will walk through what blogging is, why it can be important for you professionally and personally, and some tips for getting started.

This presentation will be presented live on 1/8/09: http://anyvite.com/events/home/da1zhptg7s

A slidecast version can also be found here: http://www.slideshare.net/agberg/blogging-101-12042008-presentation

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  • Blogging 101 (01/08/09)

    1. 1. Blogging 101 Adam Gartenberg Team Lead, Social Marketing IBM Data Management Software adamgartenberg.com 01/08/2009 Call-in Information: Toll free: 877-421-0030 Toll: 770-615-1247 Passcode: 937475
    2. 2. About me
    3. 3. About you
    4. 4. About this presentation <ul><li>Why I blog </li></ul><ul><li>Why blogging is important to you (and your company) </li></ul><ul><li>What kind of commitment is involved </li></ul><ul><li>What should you write (and not write) about? </li></ul><ul><li>Other considerations </li></ul><ul><li>Advice and next steps </li></ul>
    5. 5. In the beginning…
    6. 6. There was a website. And the website was good.
    7. 7. And the marketers came, and filled the website with data sheets and demos, whitepapers and presentations.
    8. 8. And the people came, and they read the website.
    9. 9. And ignored it.
    10. 10. Instead, the people sought out other sources of wisdom
    11. 11. And they listened to the crowd
    12. 12. Which brings us to…
    13. 13. Why I blog <ul><li>Share my thoughts </li></ul><ul><li>Contribute to community </li></ul><ul><li>Help me succeed at my job </li></ul>
    14. 14. Remember the moral of the story: People listen to the community, not the company % of work-related purchases influenced by… Source: &quot;Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide. 53% 32% 26%
    15. 15. Why blogging is important to you
    16. 16. Why blogging is important to your company
    17. 17. But is anyone really going to read my blog?
    18. 18. What kind of commitment is involved? <ul><li>How often do I need to post? </li></ul><ul><li>How long do posts have to be? </li></ul><ul><li>How long does it take to create a post? </li></ul>
    19. 19. A brief interlude…
    20. 20. What should you write about?
    21. 21. What should you not write about? http://geekandpoke.typepad.com/geekandpoke/2007/12/how-to-use-web.html <ul><li>SUGGESTED READING </li></ul><ul><li>IBM's Social Computing Guidelines </li></ul><ul><li>IBM’s Business Conduct Guidelines </li></ul>
    22. 22. Above all else: Be Authentic. Be Authentic. Be Authentic. Blogging is a double-edged sword; if not written with an authentic voice or if only focused on one-way content (e.g., &quot;check out our latest product and attend our upcoming conference, but no, I’m not interested in your feedback&quot;), those benefits can be lost.
    23. 23. Other decisions: Team blog vs. individual blog Beware the “tragedy of the commons”
    24. 24. Where should you host your blog? Attend Blogging 201 for more on setting up your blog Less setup/maint. More setup/maint. Standardized Personalized
    25. 25. Advice and Next Steps <ul><li>Decide if blogging is right for you. </li></ul><ul><li>Ask me (or another blogger) for help (and attend the monthly Blogging 201 and Blogging 301 sessions) </li></ul><ul><li>Read other blogs (if you’re not doing so already) </li></ul><ul><li>If you’re not ready to blog externally, try blogging on a company intranet </li></ul><ul><li>Remember where we started… </li></ul><ul><li>Thurs, 1/15: Blogging 201 </li></ul><ul><li>Layout and design </li></ul><ul><li>Widgets </li></ul><ul><li>How to measure traffic </li></ul><ul><li>How to build traffic </li></ul><ul><li>Make the most of RSS Feeds </li></ul><ul><li>Search engine optimization </li></ul><ul><li>… and more </li></ul>
    26. 27. Thank You Adam Gartenberg www.adamgartenberg.com twitter.com/agberg
    27. 28. Example blogs <ul><li>Ed Brill – Sales BUE for Lotus Notes </li></ul><ul><li>http://www.edbrill.com (Notes/Domino) </li></ul><ul><li>Center of community – will often get 60-100 comments on a single post </li></ul><ul><li>Almost takes on moderated discussion forum feel </li></ul><ul><li>Mary Beth Raven – Design lead for Lotus Notes </li></ul><ul><li>http://www.ibm.com/developerworks/blogs/page/marybeth </li></ul><ul><li>Collaboratively designed Lotus Notes 8 with the community by asking for feedback on design and potential features </li></ul><ul><li>Chris Eaton – DB2 Product Manager </li></ul><ul><li>http://blogs.ittoolbox.com/database/technology </li></ul><ul><li>One of the most widely-read blogs on IT Toolbox </li></ul><ul><li>Mix and Mash blog </li></ul><ul><li>http://www.mix-and-mash.com </li></ul><ul><li>Team blog for enterprise mashups </li></ul><ul><li>“ Turbo” Todd Watson </li></ul><ul><li>http://www.ibm.com/developerworks/blogs/page/Turbo </li></ul><ul><li>Good mix of personal and work topics (focused on social networking) </li></ul><ul><li>Sam Lawrence – Chief Marketing Officer, Jive Software </li></ul><ul><li>http://gobigalways.com/ (WordPress) </li></ul><ul><li>Lots of thought leadership pieces, first person thoughts, and interesting blog design </li></ul>
    28. 29. Blogging Resources <ul><li>Chris Brogan: 50 ways to take your blog to the next level </li></ul><ul><li>Valeria Montoni : Why start a blog and 25 tips to make it work </li></ul><ul><li>CopyBlogger : The Ultimate Blogger Writing Guide </li></ul><ul><li>Slate.com : How to blog </li></ul>
    29. 30. Another view on the role of word of mouth in influencing work-related purchases

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