Developing the Right Merchant Mindset Andy Rodriguez, President, Andy Rodriguez Consulting Inc.

What is an Affiliate Marketing Program? One of the fastest growing channels in e-commerce, an affiliate marketing program is a contractual agreement between an affiliate and a merchant to acquire targeted traffic, new customers, generate sales leads, and/or sell products. AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

One of the fastest growing channels in e-commerce, an affiliate marketing program is a contractual agreement between an affiliate and a merchant to acquire targeted traffic, new customers, generate sales leads, and/or sell products.

Managing a Virtual Sales Team Affiliates work when they want and for whom they want. Once you understand this concept, you are on your way to building successful, long lasting, profitable relationships. AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

Affiliates work when they want and for whom they want. Once you understand this concept, you are on your way to building successful, long lasting, profitable relationships.

Managing a Virtual Sales Team Affiliates can not be fired, they are not your employees Affiliates do not work for you, they work along with you Affiliates have no fixed work hours, no time requirements Affiliates have no fear of loss of compensation or sick days Affiliates have more work than they have hours in the day Affiliates don’t need you, you need them Affiliate’s most important asset and ROI is TIME Merchant’s most important asset and ROI is TRUST Build the relationships, the sales will follow AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

Affiliates can not be fired, they are not your employees

Affiliates do not work for you, they work along with you

Affiliates have no fixed work hours, no time requirements

Affiliates have no fear of loss of compensation or sick days

Affiliates have more work than they have hours in the day

Affiliates don’t need you, you need them

Affiliate’s most important asset and ROI is TIME

Merchant’s most important asset and ROI is TRUST

Build the relationships, the sales will follow

What does it take to manage a successful affiliate marketing program? AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address] Creative Inventory Maximizing Link Performance Clear Call to Action Deep Linking Keep Links in Context Tools of the Trade Link Options Commission Structure Flexibility Affiliate Relationship Trust Factor Merchant’s Mindset Affiliate’s First Impression Program Information Registration / Application Approval Letter Rejection Letter Creating Links, Make it Simple What is in it for the Affiliate? Commission Rate Return Days

Creative Inventory

Maximizing Link Performance

Clear Call to Action

Deep Linking

Keep Links in Context

Tools of the Trade

Link Options

Commission Structure Flexibility

Affiliate Relationship

Trust Factor

Merchant’s Mindset

Affiliate’s First Impression

Program Information

Registration / Application

Approval Letter

Rejection Letter

Creating Links, Make it Simple

What is in it for the Affiliate?

Commission Rate

Return Days

Why You Need to Become an Affiliate Marketer A successful merchant, affiliate manager has first hand experience as an affiliate and is able to help partners improve conversions, drive traffic and motivate them. How can you guide or help someone with a problem if you know nothing about what they are doing, going through or talking about? AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

A successful merchant, affiliate manager has first hand experience as an affiliate and is able to help partners improve conversions, drive traffic and motivate them. How can you guide or help someone with a problem if you know nothing about what they are doing, going through or talking about?

Thank You For Your Time Any Questions or Comments? AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

Any Questions or Comments?