The basis of business on the internet is your domain name. Buying, selling, defending, procuring and maximizing domain names is key aspect of any affiliate marketer. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Domains Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law) (Moderator) Sara Freixa, Brand Protection Manager, Americas, Melbourne IT DBS Inc Peter Marinello, Director, Electronic Retailing Self-Regulation Program

1. Affiliate Summit East 2010 Master of Your Domain? Gary Kibel, Partner, Davis & Gilbert LLP Sara Freixa, Brand Protection Manager, Americas, Melbourne IT DBS Inc. Peter Marinello, Director, Electronic Retailing Self-Regulation Program

2. Affiliate Summit East 2010 Master of Your Domain? Gary Kibel, Esq. Partner - Davis & Gilbert LLP [email_address] twitter @GaryKibel_law

17. Affiliate Summit East 2010 Master of Your Domain? Gary Kibel, Esq. Partner - Davis & Gilbert LLP [email_address] twitter @GaryKibel_law

18. Affiliate Summit East 2010 Master of Your Domain? Gary Kibel, Partner, Davis & Gilbert LLP Sara Freixa, Brand Protection Manager, Americas, Melbourne IT DBS Inc. Peter Marinello, Director, Electronic Retailing Self-Regulation Program

19. Affiliate Summit East 2010 Master of Your Domain? Peter Marinello Director, Electronic Retailing Self-Regulation Program VP, Council of Better Business Bureaus

21. National Advertising Review Council

27. Sex.com for Sale

28. .xxx Approved

29. .co for Sale

31. Private Registration

32. Private Registration Services

36. Online Brand Protection - Affiliate Summit, August 2010- Sara Freixa Brand Protection Manager, Americas

37. Why use Online Brand Protection services? Detect before the scam impacts consumers No impact to brand integrity Domain name registration Image recognition Context matching Brand Erosion Lost Revenue Lost Consumer Confidence Poor Quality of Counterfeit Goods Physical Danger to Consumers Mis-spent Marketing Budget Slide Moment the bait email is sent

38. Brand Protection Online: Detection and Action Domain Evaluation MONITORING Brand Reputation Domain Name Anti-phishing Anti-counterfeiting Recovery Service Takedowns C&D Letters Registrant Investigation ENFORCEMENT ACQUISITIONS Domain Acquisitions Domain Disposal UDRP recovery DRP recovery Domain Evaluation Recovery Service Takedowns Pre-UDRP Letters Registrant Investigation ENFORCEMENT ACQUISITIONS Domain Acquisitions Domain Disposal UDRP recovery DRP recovery

45. Any Questions