How to Choose an Affiliate Program & Make Money

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013 in Philadelphia, PA). Session description: Learn to choose between affiliate programs & determine which has the best chance at making money for your site. We’ll cover expected loss, program evaluation and site sales paths. More information on Affiliate Summit at www.AffiliateSummit.com

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How to Choose an Affiliate Program & Make Money

  1. 1. www.AdamRiemer.me Twitter:@Rollerblader Skype: adam-riemer
  2. 2. http://www.last.fm/music/Sesame+Street @Rollerblader
  3. 3. @Rollerblader
  4. 4.  Finding merchants  Potential losses  Sales funnels  Attentive Managers  Program details  Creatives @Rollerblader
  5. 5.  Networks  Search Engines  Forums @Rollerblader
  6. 6.  Coupon and Loyalty sites  Adware  Trademark bidders  Leaks  Affiliate links  Links to other Affiliates @Rollerblader
  7. 7. @Rollerblader
  8. 8. @Rollerblader
  9. 9. @Rollerblader
  10. 10.  Go through the Merchant’s sites ◦ How easy is it to shop ◦ Do they cross sell or up sell  Do you get credit for them? ◦ Easy check out process @Rollerblader
  11. 11.  If they aren’t there when you don’t need them, what happens when you do? ◦ Missing sales ◦ Downtime  Website  Off the network for no payments or funds ◦ Broken links ◦ Offline @Rollerblader
  12. 12.  Payouts ◦ Conversion rates ◦ AOV ◦ CTR based on niche  Cookie life  Multiple networks  Uptime vs. downtime  Tracking and other options @Rollerblader
  13. 13.  What do they offer? ◦ Banners ◦ Text links ◦ Datafeeds ◦ Video ◦ Widgets ◦ Other @Rollerblader
  14. 14. www.AdamRiemer.me Twitter:@Rollerblader Skype: adam-riemer

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