This presentation is from Affiliate Summit East 2013 (August 18-20, 2013 in Philadelphia, PA). Session description: Learn to choose between affiliate programs & determine which has the best chance at making money for your site. We’ll cover expected loss, program evaluation and site sales paths. More information on Affiliate Summit at www.AffiliateSummit.com

1. www.AdamRiemer.me
Twitter:@Rollerblader
Skype: adam-riemer

2. http://www.last.fm/music/Sesame+Street
@Rollerblader

3. @Rollerblader

4.  Finding merchants
 Potential losses
 Sales funnels
 Attentive Managers
 Program details
 Creatives
@Rollerblader

5.  Networks
 Search Engines
 Forums
@Rollerblader

6.  Coupon and Loyalty sites
 Adware
 Trademark bidders
 Leaks
 Affiliate links
 Links to other Affiliates
@Rollerblader

8. @Rollerblader

9. @Rollerblader

10. @Rollerblader

11.  Go through the Merchant’s sites
◦ How easy is it to shop
◦ Do they cross sell or up sell
 Do you get credit for them?
◦ Easy check out process
@Rollerblader

12.  If they aren’t there when you don’t need
them, what happens when you do?
◦ Missing sales
◦ Downtime
 Website
 Off the network for no payments or funds
◦ Broken links
◦ Offline
@Rollerblader

13.  Payouts
◦ Conversion rates
◦ AOV
◦ CTR based on niche
 Cookie life
 Multiple networks
 Uptime vs. downtime
 Tracking and other options
@Rollerblader

14.  What do they offer?
◦ Banners
◦ Text links
◦ Datafeeds
◦ Video
◦ Widgets
◦ Other
@Rollerblader

15. www.AdamRiemer.me
Twitter:@Rollerblader
Skype: adam-riemer