Definitive Guide To
Search Engine Optimisation (SEO)
for Business People
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Web Design Solutions That Work Effectively
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The whole world is searching for
your products every day. The only
thing that separates you from sales
is the visibility of your content on
the global network.
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Search engine optimisation is about
optimising your website's content
and structure to make it easy for
search engines to process.
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and Give Measurable Effects
It is worth the effort, as it will
bring relevant traffic to your
website, generating new leads.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Main Point:
The number or frequency of
visitors are not that important,
but their relevancy is.
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tel. +353 87 256 0543

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and Give Measurable Effects
Before you hire an SEO expert,
it's best to fully understand what
you are paying for...
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
You do not want somebody to
drive traffic to your website; you
want somebody to optimise it for
a specific target audience.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Keep in mind:
The traffic coming to you from
social networks is as important as
the traffic coming from search
engines.
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tel. +353 87 256 0543

How Google and Other
Search Engines Work
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Web Design Solutions That Work Effectively
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1/3:
The main goal of every search
engine is to present accurate,
relevant and up to date content for
every search query.
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2/3:
The search engine has to check
and score each website on a
regular basis to ensure the quality
of displayed results.
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3/3:
Search engine has to visit your
website, analyse your content,
follow your links and check your
authority (in-links).
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General Guidelines
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Web Design Solutions That Work Effectively
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1/2:
The more focused is your content
on a particular subject, the higher
it will score for relevant search
queries.
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tel. +353 87 256 0543

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2/2:
Your authority is the second most
important factor.
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tel. +353 87 256 0543

Search Engine
Optimisation and Your
Content
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Web Design Solutions That Work Effectively
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1/9:
Concentrate each page's content
around one keyword
or key-phrase.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
2/9:
Make sure the first words in your
title are the keywords on which
you are focusing.
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tel. +353 87 256 0543

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3/9:
Make sure you use your keyword
in the 'description tag' of your
page, as well.
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tel. +353 87 256 0543

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4/9:
Use your keyword and its
variations in headings sparingly,
and make sure it makes sense
to a visitor.
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tel. +353 87 256 0543

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5/9:
Getting incoming links is an
ongoing, long-term process. You
want people to link to you and
share your content with others.
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tel. +353 87 256 0543

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and Give Measurable Effects
6/9:
Focus on your content and make it
interesting, up-to-date and easy to
share.
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tel. +353 87 256 0543

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7/9:
Submit your website to major
directories like DMOZ.org
and local Golden Pages.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
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8/9:
If you link to other sites, use
'rel=nofollow' in your link tags.
Be fair, though, and don't use it if
the website deserves your credit.
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tel. +353 87 256 0543

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and Give Measurable Effects
9/9:
Your website should have an 'xml
sitemap'. Once Google knows your
sitemap, it will index all pages
listed on it.
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tel. +353 87 256 0543

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and Give Measurable Effects
Keep in mind:
Your website is designed to
support your business and
generate more sales.
www.aeronstudio.com
tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Keep in mind:
Your visitor plays the most
important part, so the content of
your website should be optimised
for his or her convenience.
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tel. +353 87 256 0543

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Some "seo experts" employ
techniques to cheat search engines.
This is called "Black Hat SEO".
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Google is getting better and better
at recognising genuine content and
punishing websites containing SEO
spam.
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tel. +353 87 256 0543

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Since it's the most popular search
engine in the world, disappearing
from Google would be disastrous
for your company.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
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You should never risk
employing unprofessional
SEO companies.
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tel. +353 87 256 0543

You can recognise a bad
SEO expert when:
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Web Design Solutions That Work Effectively
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1/8:
They guarantee that you will get to
the top of Google in XXX days.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
2/8:
They guarantee that you will show
up on Google in XXX days.
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tel. +353 87 256 0543

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and Give Measurable Effects
3/8:
They say they will submit your
website to 10,000 search engines.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
4/8:
They promise to generate
hundreds of incoming links
in mere weeks.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
5/8:
They do not show any interest in
your content.
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tel. +353 87 256 0543

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and Give Measurable Effects
6/8:
They do not consult your web
developer before editing
your website.
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tel. +353 87 256 0543

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7/8:
They put dozens of links in your
footer, stuffed with keywords that
do not make sense.
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tel. +353 87 256 0543

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8/8:
They do not conduct any research
into your products and services,
or your current traffic.
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tel. +353 87 256 0543

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and Give Measurable Effects
If any of above happens, it's a sign
you should be looking somewhere
else. Professional SEO companies
are honest, curious and creative.
www.aeronstudio.com
tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Web Design • On-Line Marketing • Search Engine Optimisation
Custom Web Applications • CPC Advertising • Databases
FREE CONSULTATIONS!
visit www.aeronstudio.com now!
www.aeronstudio.com
tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Web Design • On-Line Marketing • Search Engine Optimisation
Custom Web Applications • CPC Advertising • Databases
FREE CONSULTATIONS!
visit www.aeronstudio.com now!
www.aeronstudio.com
tel. +353 87 256 0543