The whole world is searching for your products every day. The only thing that separates you from sales is the visibility of your content on the global network. Search engine optimisation (SEO) can give you the upper hand over your competition.

1. Definitive Guide To
Search Engine Optimisation (SEO)
for Business People
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The whole world is searching for
your products every day. The only
thing that separates you from sales
is the visibility of your content on
the global network.
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and Give Measurable Effects
Search engine optimisation is about
optimising your website's content
and structure to make it easy for
search engines to process.
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It is worth the effort, as it will
bring relevant traffic to your
website, generating new leads.
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Main Point:
The number or frequency of
visitors are not that important,
but their relevancy is.
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Before you hire an SEO expert,
it's best to fully understand what
you are paying for...
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and Give Measurable Effects
You do not want somebody to
drive traffic to your website; you
want somebody to optimise it for
a specific target audience.
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Keep in mind:
The traffic coming to you from
social networks is as important as
the traffic coming from search
engines.
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9. How Google and Other
Search Engines Work
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10. Web Design Solutions That Work Effectively
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1/3:
The main goal of every search
engine is to present accurate,
relevant and up to date content for
every search query.
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2/3:
The search engine has to check
and score each website on a
regular basis to ensure the quality
of displayed results.
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3/3:
Search engine has to visit your
website, analyse your content,
follow your links and check your
authority (in-links).
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13. General Guidelines
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1/2:
The more focused is your content
on a particular subject, the higher
it will score for relevant search
queries.
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2/2:
Your authority is the second most
important factor.
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16. Search Engine
Optimisation and Your
Content
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17. Web Design Solutions That Work Effectively
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1/9:
Concentrate each page's content
around one keyword
or key-phrase.
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2/9:
Make sure the first words in your
title are the keywords on which
you are focusing.
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3/9:
Make sure you use your keyword
in the 'description tag' of your
page, as well.
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20. Web Design Solutions That Work Effectively
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4/9:
Use your keyword and its
variations in headings sparingly,
and make sure it makes sense
to a visitor.
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21. Web Design Solutions That Work Effectively
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5/9:
Getting incoming links is an
ongoing, long-term process. You
want people to link to you and
share your content with others.
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and Give Measurable Effects
6/9:
Focus on your content and make it
interesting, up-to-date and easy to
share.
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23. Web Design Solutions That Work Effectively
and Give Measurable Effects
7/9:
Submit your website to major
directories like DMOZ.org
and local Golden Pages.
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8/9:
If you link to other sites, use
'rel=nofollow' in your link tags.
Be fair, though, and don't use it if
the website deserves your credit.
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9/9:
Your website should have an 'xml
sitemap'. Once Google knows your
sitemap, it will index all pages
listed on it.
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26. Web Design Solutions That Work Effectively
and Give Measurable Effects
Keep in mind:
Your website is designed to
support your business and
generate more sales.
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27. Web Design Solutions That Work Effectively
and Give Measurable Effects
Keep in mind:
Your visitor plays the most
important part, so the content of
your website should be optimised
for his or her convenience.
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Some "seo experts" employ
techniques to cheat search engines.
This is called "Black Hat SEO".
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and Give Measurable Effects
Google is getting better and better
at recognising genuine content and
punishing websites containing SEO
spam.
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and Give Measurable Effects
Since it's the most popular search
engine in the world, disappearing
from Google would be disastrous
for your company.
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You should never risk
employing unprofessional
SEO companies.
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32. You can recognise a bad
SEO expert when:
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33. Web Design Solutions That Work Effectively
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1/8:
They guarantee that you will get to
the top of Google in XXX days.
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34. Web Design Solutions That Work Effectively
and Give Measurable Effects
2/8:
They guarantee that you will show
up on Google in XXX days.
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tel. +353 87 256 0543

35. Web Design Solutions That Work Effectively
and Give Measurable Effects
3/8:
They say they will submit your
website to 10,000 search engines.
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36. Web Design Solutions That Work Effectively
and Give Measurable Effects
4/8:
They promise to generate
hundreds of incoming links
in mere weeks.
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37. Web Design Solutions That Work Effectively
and Give Measurable Effects
5/8:
They do not show any interest in
your content.
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38. Web Design Solutions That Work Effectively
and Give Measurable Effects
6/8:
They do not consult your web
developer before editing
your website.
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tel. +353 87 256 0543

39. Web Design Solutions That Work Effectively
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7/8:
They put dozens of links in your
footer, stuffed with keywords that
do not make sense.
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tel. +353 87 256 0543

40. Web Design Solutions That Work Effectively
and Give Measurable Effects
8/8:
They do not conduct any research
into your products and services,
or your current traffic.
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tel. +353 87 256 0543

41. Web Design Solutions That Work Effectively
and Give Measurable Effects
If any of above happens, it's a sign
you should be looking somewhere
else. Professional SEO companies
are honest, curious and creative.
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tel. +353 87 256 0543

42. Web Design Solutions That Work Effectively
and Give Measurable Effects
Web Design • On-Line Marketing • Search Engine Optimisation
Custom Web Applications • CPC Advertising • Databases
FREE CONSULTATIONS!
visit www.aeronstudio.com now!
www.aeronstudio.com
tel. +353 87 256 0543

43. Web Design Solutions That Work Effectively
and Give Measurable Effects
Web Design • On-Line Marketing • Search Engine Optimisation
Custom Web Applications • CPC Advertising • Databases
FREE CONSULTATIONS!
visit www.aeronstudio.com now!
www.aeronstudio.com
tel. +353 87 256 0543