Definitive Guide To
Search Engine Optimisation (SEO)
       for Business People
        Please visit our website for a full...
Web Design Solutions That Work Effectively
and Give Measurable Effects



    The whole world is searching for
   your pro...
Web Design Solutions That Work Effectively
and Give Measurable Effects




 Search engine optimisation is about
  optimisi...
Web Design Solutions That Work Effectively
and Give Measurable Effects




        It is worth the effort, as it will
    ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                Main Point:
        The number ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




      Before you hire an SEO expert,
     it's ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




     You do not want somebody to
    drive traf...
Web Design Solutions That Work Effectively
and Give Measurable Effects



            Keep in mind:
    The traffic coming ...
How Google and Other
Search Engines Work


           Web Design Solutions That Work Effectively
           and Give Measu...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                 1/3:
    The main goal of every...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                  2/3:
    The search engine has...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                    3/3:
      Search engine has...
General Guidelines



          Web Design Solutions That Work Effectively
          and Give Measurable Effects
Web Design Solutions That Work Effectively
and Give Measurable Effects



                   1/2:
   The more focused is y...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                 2/2:
   Your authority is the ...
Search Engine
Optimisation and Your
      Content


            Web Design Solutions That Work Effectively
            and...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                 1/9:
    Concentrate each page...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                   2/9:
    Make sure the first ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                  3/9:
    Make sure you use yo...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                     4/9:
          Use your key...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                   5/9:
        Getting incoming...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                  6/9:
  Focus on your content ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                     7/9:
        Submit your w...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                     8/9:
        If you link to...
Web Design Solutions That Work Effectively
and Give Measurable Effects



                    9/9:
   Your website should ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                Keep in mind:
           Your w...
Web Design Solutions That Work Effectively
and Give Measurable Effects



           Keep in mind:
      Your visitor play...
Web Design Solutions That Work Effectively
and Give Measurable Effects




     Some "seo experts" employ
  techniques to ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




  Google is getting better and better
  at reco...
Web Design Solutions That Work Effectively
and Give Measurable Effects




   Since it's the most popular search
    engin...
Web Design Solutions That Work Effectively
and Give Measurable Effects




       You should never risk
      employing un...
You can recognise a bad
  SEO expert when:


             Web Design Solutions That Work Effectively
             and Give...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                1/8:
  They guarantee that you ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                2/8:
   They guarantee that you...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                  3/8:
     They say they will ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                      4/8:
            They pro...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                 5/8:
    They do not show any ...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                    6/8:
        They do not co...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                    7/8:
     They put dozens o...
Web Design Solutions That Work Effectively
and Give Measurable Effects




                  8/8:
   They do not conduct a...
Web Design Solutions That Work Effectively
and Give Measurable Effects




    If any of above happens, it's a sign
   you...
Web Design Solutions That Work Effectively
and Give Measurable Effects




  Web Design • On-Line Marketing • Search Engin...
Web Design Solutions That Work Effectively
and Give Measurable Effects




  Web Design • On-Line Marketing • Search Engin...
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Definitive Guide To Search Engine Optimisation (SEO) for Business People

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The whole world is searching for your products every day. The only thing that separates you from sales is the visibility of your content on the global network. Search engine optimisation (SEO) can give you the upper hand over your competition.

Published in: Business

Definitive Guide To Search Engine Optimisation (SEO) for Business People

  1. 1. Definitive Guide To Search Engine Optimisation (SEO) for Business People Please visit our website for a full article! Web Design Solutions That Work Effectively and Give Measurable Effects
  2. 2. Web Design Solutions That Work Effectively and Give Measurable Effects The whole world is searching for your products every day. The only thing that separates you from sales is the visibility of your content on the global network. www.aeronstudio.com tel. +353 87 256 0543
  3. 3. Web Design Solutions That Work Effectively and Give Measurable Effects Search engine optimisation is about optimising your website's content and structure to make it easy for search engines to process. www.aeronstudio.com tel. +353 87 256 0543
  4. 4. Web Design Solutions That Work Effectively and Give Measurable Effects It is worth the effort, as it will bring relevant traffic to your website, generating new leads. www.aeronstudio.com tel. +353 87 256 0543
  5. 5. Web Design Solutions That Work Effectively and Give Measurable Effects Main Point: The number or frequency of visitors are not that important, but their relevancy is. www.aeronstudio.com tel. +353 87 256 0543
  6. 6. Web Design Solutions That Work Effectively and Give Measurable Effects Before you hire an SEO expert, it's best to fully understand what you are paying for... www.aeronstudio.com tel. +353 87 256 0543
  7. 7. Web Design Solutions That Work Effectively and Give Measurable Effects You do not want somebody to drive traffic to your website; you want somebody to optimise it for a specific target audience. www.aeronstudio.com tel. +353 87 256 0543
  8. 8. Web Design Solutions That Work Effectively and Give Measurable Effects Keep in mind: The traffic coming to you from social networks is as important as the traffic coming from search engines. www.aeronstudio.com tel. +353 87 256 0543
  9. 9. How Google and Other Search Engines Work Web Design Solutions That Work Effectively and Give Measurable Effects
  10. 10. Web Design Solutions That Work Effectively and Give Measurable Effects 1/3: The main goal of every search engine is to present accurate, relevant and up to date content for every search query. www.aeronstudio.com tel. +353 87 256 0543
  11. 11. Web Design Solutions That Work Effectively and Give Measurable Effects 2/3: The search engine has to check and score each website on a regular basis to ensure the quality of displayed results. www.aeronstudio.com tel. +353 87 256 0543
  12. 12. Web Design Solutions That Work Effectively and Give Measurable Effects 3/3: Search engine has to visit your website, analyse your content, follow your links and check your authority (in-links). www.aeronstudio.com tel. +353 87 256 0543
  13. 13. General Guidelines Web Design Solutions That Work Effectively and Give Measurable Effects
  14. 14. Web Design Solutions That Work Effectively and Give Measurable Effects 1/2: The more focused is your content on a particular subject, the higher it will score for relevant search queries. www.aeronstudio.com tel. +353 87 256 0543
  15. 15. Web Design Solutions That Work Effectively and Give Measurable Effects 2/2: Your authority is the second most important factor. www.aeronstudio.com tel. +353 87 256 0543
  16. 16. Search Engine Optimisation and Your Content Web Design Solutions That Work Effectively and Give Measurable Effects
  17. 17. Web Design Solutions That Work Effectively and Give Measurable Effects 1/9: Concentrate each page's content around one keyword or key-phrase. www.aeronstudio.com tel. +353 87 256 0543
  18. 18. Web Design Solutions That Work Effectively and Give Measurable Effects 2/9: Make sure the first words in your title are the keywords on which you are focusing. www.aeronstudio.com tel. +353 87 256 0543
  19. 19. Web Design Solutions That Work Effectively and Give Measurable Effects 3/9: Make sure you use your keyword in the 'description tag' of your page, as well. www.aeronstudio.com tel. +353 87 256 0543
  20. 20. Web Design Solutions That Work Effectively and Give Measurable Effects 4/9: Use your keyword and its variations in headings sparingly, and make sure it makes sense to a visitor. www.aeronstudio.com tel. +353 87 256 0543
  21. 21. Web Design Solutions That Work Effectively and Give Measurable Effects 5/9: Getting incoming links is an ongoing, long-term process. You want people to link to you and share your content with others. www.aeronstudio.com tel. +353 87 256 0543
  22. 22. Web Design Solutions That Work Effectively and Give Measurable Effects 6/9: Focus on your content and make it interesting, up-to-date and easy to share. www.aeronstudio.com tel. +353 87 256 0543
  23. 23. Web Design Solutions That Work Effectively and Give Measurable Effects 7/9: Submit your website to major directories like DMOZ.org and local Golden Pages. www.aeronstudio.com tel. +353 87 256 0543
  24. 24. Web Design Solutions That Work Effectively and Give Measurable Effects 8/9: If you link to other sites, use 'rel=nofollow' in your link tags. Be fair, though, and don't use it if the website deserves your credit. www.aeronstudio.com tel. +353 87 256 0543
  25. 25. Web Design Solutions That Work Effectively and Give Measurable Effects 9/9: Your website should have an 'xml sitemap'. Once Google knows your sitemap, it will index all pages listed on it. www.aeronstudio.com tel. +353 87 256 0543
  26. 26. Web Design Solutions That Work Effectively and Give Measurable Effects Keep in mind: Your website is designed to support your business and generate more sales. www.aeronstudio.com tel. +353 87 256 0543
  27. 27. Web Design Solutions That Work Effectively and Give Measurable Effects Keep in mind: Your visitor plays the most important part, so the content of your website should be optimised for his or her convenience. www.aeronstudio.com tel. +353 87 256 0543
  28. 28. Web Design Solutions That Work Effectively and Give Measurable Effects Some "seo experts" employ techniques to cheat search engines. This is called "Black Hat SEO". www.aeronstudio.com tel. +353 87 256 0543
  29. 29. Web Design Solutions That Work Effectively and Give Measurable Effects Google is getting better and better at recognising genuine content and punishing websites containing SEO spam. www.aeronstudio.com tel. +353 87 256 0543
  30. 30. Web Design Solutions That Work Effectively and Give Measurable Effects Since it's the most popular search engine in the world, disappearing from Google would be disastrous for your company. www.aeronstudio.com tel. +353 87 256 0543
  31. 31. Web Design Solutions That Work Effectively and Give Measurable Effects You should never risk employing unprofessional SEO companies. www.aeronstudio.com tel. +353 87 256 0543
  32. 32. You can recognise a bad SEO expert when: Web Design Solutions That Work Effectively and Give Measurable Effects
  33. 33. Web Design Solutions That Work Effectively and Give Measurable Effects 1/8: They guarantee that you will get to the top of Google in XXX days. www.aeronstudio.com tel. +353 87 256 0543
  34. 34. Web Design Solutions That Work Effectively and Give Measurable Effects 2/8: They guarantee that you will show up on Google in XXX days. www.aeronstudio.com tel. +353 87 256 0543
  35. 35. Web Design Solutions That Work Effectively and Give Measurable Effects 3/8: They say they will submit your website to 10,000 search engines. www.aeronstudio.com tel. +353 87 256 0543
  36. 36. Web Design Solutions That Work Effectively and Give Measurable Effects 4/8: They promise to generate hundreds of incoming links in mere weeks. www.aeronstudio.com tel. +353 87 256 0543
  37. 37. Web Design Solutions That Work Effectively and Give Measurable Effects 5/8: They do not show any interest in your content. www.aeronstudio.com tel. +353 87 256 0543
  38. 38. Web Design Solutions That Work Effectively and Give Measurable Effects 6/8: They do not consult your web developer before editing your website. www.aeronstudio.com tel. +353 87 256 0543
  39. 39. Web Design Solutions That Work Effectively and Give Measurable Effects 7/8: They put dozens of links in your footer, stuffed with keywords that do not make sense. www.aeronstudio.com tel. +353 87 256 0543
  40. 40. Web Design Solutions That Work Effectively and Give Measurable Effects 8/8: They do not conduct any research into your products and services, or your current traffic. www.aeronstudio.com tel. +353 87 256 0543
  41. 41. Web Design Solutions That Work Effectively and Give Measurable Effects If any of above happens, it's a sign you should be looking somewhere else. Professional SEO companies are honest, curious and creative. www.aeronstudio.com tel. +353 87 256 0543
  42. 42. Web Design Solutions That Work Effectively and Give Measurable Effects Web Design • On-Line Marketing • Search Engine Optimisation Custom Web Applications • CPC Advertising • Databases FREE CONSULTATIONS! visit www.aeronstudio.com now! www.aeronstudio.com tel. +353 87 256 0543
  43. 43. Web Design Solutions That Work Effectively and Give Measurable Effects Web Design • On-Line Marketing • Search Engine Optimisation Custom Web Applications • CPC Advertising • Databases FREE CONSULTATIONS! visit www.aeronstudio.com now! www.aeronstudio.com tel. +353 87 256 0543

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