It’s hard to fathom this now, but people didn’t go apeshit over the iPhone when it first launched. This fancy new gadget was expensive and, for many, it felt complicated to use. Plus there was that whole weird “no keyboard” thing.
Fast forward to today: innovative products, tools, and experiences are launched daily for us to add to our digital life. These innovations vow to make us smarter, more productive, and better connected—yet, consumer skepticism still exists (Exhibit A: Google Glass).
So, how can tech companies and brands market their products to hurdle this hesitation and ensure adoption? We’ll match up two of the nation’s award-winning digital marketing firms against one another in a battle royale of ideation for how a new digital product, making its debut at SXSW, can win over their target audience and ensure longevity in the marketplace. Let the tech adoption begin.
