This month we look in depth at the device usage in Colombia, Brazil, France, Germany, Italy, Russia and India. Globally, the Lumia 520 is still the most popular device in use but it’s position at the top looks in jeopardy. The 630 continues to make gains in second place and the 530 has seen a big increase in the last month. Additionally, it looks like the new hit phone is born and India is at the forefront again.

1. AdDuplex Windows Phone Statistics
Report – January, 2015
January 23rd, 2015
Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
This month we look in depth at the device usage in Colombia, Brazil, France, Germany, Italy,
Russia and India.
Globally, the Lumia 520 is still the most popular device in use but it’s position at the top looks
in jeopardy. The 630 continues to make gains in second place and the 530 has seen a big
increase in the last month.
Additionally, it looks like the new hit phone is born and India is at the forefront again.
www.adduplex.com 2
January 23rd, AdDuplex

3. Data Source
This report is based on data collected from 4,995 Windows Phone apps running
AdDuplex SDK v.2. The raw data analyzed was collected over the day of January 23rd,
2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps empowering developers and publishers to promote their apps for free by
helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As
of January 2015, more than 9,500 apps actively use AdDuplex to gain more visibility.

4. Windows Phone Devices Worldwide
January 23rd, AdDuplex
The top ten devices are all
the same as last month but
some positions have
changed.
The Lumia 530 has jumped
from tenth to fifth place and
the Lumia 635 has gone from
ninth to sixth position.
The Lumia 920 and 925 both
show small percentage
increases which bucks the
trend of the other devices
here where the older devices
have seen a decrease in
percentage size while all the
newer devices have seen an
increase.
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NOKIA Lumia 520
23.8%
NOKIA Lumia 630
8.6%
NOKIA Lumia 625
7.1%
NOKIA Lumia 920
5.1%
NOKIA Lumia 530
4.2%NOKIA Lumia 635
4.0%
NOKIA Lumia 710
3.8%
NOKIA Lumia 620
3.7%
NOKIA Lumia 925
3.6%
NOKIA Lumia 720
3.3%
Other
32.8%

5. Windows Phone 8 Manufacturers
January 23rd, AdDuplex
No big changes or surprises
here.
Nokia, Samsung, Huawei
and “Other” each see small
percentage point growth of
0.09, 0.01, 0.02 and 0.08
respectively.
While HTC has seen a small
0.2% percentage point
decease.
www.adduplex.com 5
Microsoft/NOKIA
95.60%
HTC
2.56%
SAMSUNG
0.99%
Huawei
0.56%
Other
0.29%

6. OS Versions – Worldwide
January 23rd, AdDuplex
The trends continue and we
see the following changes
since last month:
WP 8.1 is up 4.7%;
WP 8.0 is down 2.9%;
WP 7 is down 1.8%
www.adduplex.com 6
WP 8.1
62.6%
WP 8.0
24.2%
WP 7
13.2%

7. Windows Phone Devices – US
January 23rd, AdDuplex
The Lumia 521 and 520 have
lost a small amount this
month but the 530 has made
a small gain in their place.
The HTC 8X makes a return
to the top ten this month after
taking December out.
www.adduplex.com 7
NOKIA Lumia 521
19.9%
NOKIA Lumia 635
12.3%
NOKIA Lumia 520
11.6%
NOKIA Lumia 630
9.5%
NOKIA Lumia 920
5.3%
NOKIA Lumia 530
4.5%
NOKIA Lumia 822
4.4%
NOKIA Lumia 928
4.1%
NOKIA Lumia 1020
3.3%
HTC 8X
3.0%
Other
22.2%

8. Windows Phone 8.x Operators – US
January 23rd, AdDuplex
After overtaking T-Mobile last
month, cricket have lost 3.5%
of share and slipped back to
third place.
AT&T and Verizon each see
growth and T-Mobile remains
unchanged.
www.adduplex.com 8
AT&T
30.8%
T-Mobile
19.7%
cricket
19.3%
Verizon
15.0%
MetroPCS
5.9%
Family Mobile
3.9%
Other
5.4%

9. Windows Phone Devices – Colombia
January 23rd, AdDuplex
We last looked at Colombia
in April 2014. Back then the
Lumia 520 dominated along
with 8 other devices running
WP7.
Nine months on and the
Lumia 520 still makes up
more than half of all devices.
The Lumia 710 and 505, both
WP7 devices, still hold
positions in the top ten.
www.adduplex.com 9
NOKIA Lumia 520
55.9%
NOKIA Lumia 625
7.8%
NOKIA Lumia 530
6.0%
NOKIA Lumia 505
5.0%
NOKIA Lumia 920
4.2%
NOKIA Lumia 635
3.1%
NOKIA Lumia 710
2.4%
NOKIA Lumia 630
2.4%
NOKIA Lumia 1320
2.1%
NOKIA Lumia 720
2.0%
Other
9.1%

10. Windows Phone Devices – Brazil
January 23rd, AdDuplex
The Lumia 520 continues to
hold the top spot but is
continuing to lose out to the
630. In the last 2 months the
520 has lost 3.5% while the
630 has gained 7.4% share.
The Lumia 710 shows the
biggest change, dropping
7.8% since November.
www.adduplex.com 10
NOKIA Lumia 520
32.3%
NOKIA Lumia 630
16.3%
NOKIA Lumia 710
9.6%
NOKIA Lumia 720
6.8%
NOKIA Lumia 530
6.1%
NOKIA Lumia 730
3.8%
NOKIA Lumia 625
3.7%
NOKIA Lumia 925
3.1%
NOKIA Lumia 620
2.7%
NOKIA Lumia 820
2.7%
Other
13.0%

11. Windows Phone Devices – France
January 23rd, AdDuplex
The big change here is the
Lumia 520 which has
dropped 9.8% in the last 2
months.
No other big changes but all
the other sectors have
expanded slightly.
www.adduplex.com 11
NOKIA Lumia 520
23.3%
NOKIA Lumia 635
13.1%
NOKIA Lumia 625
11.9%
NOKIA Lumia 925
6.1%
NOKIA Lumia 930
5.4%
NOKIA Lumia
1320 4.9%
NOKIA Lumia 530
4.9%
NOKIA Lumia 920
4.8%
NOKIA Lumia 735
2.7%
HTC 8S
2.5%
Other
20.4%

12. Windows Phone Devices – Germany
January 23rd, AdDuplex
The Lumia 630 has
continued to grow and
Germany is now the first
country where it is now more
popular than the 520 and
takes the number one
position.
The Lumia 930 has climbed
from the tenth to fifth
position.
The Lumia 530 enters the top
ten this month in sixth place.
www.adduplex.com 12
NOKIA Lumia 630
16.3%
NOKIA Lumia 520
11.1%
NOKIA Lumia 925
9.0%
NOKIA Lumia 920
8.8%
NOKIA Lumia 930
6.5%
NOKIA Lumia 530
4.4%
SAMSUNG ATIV S
4.3%
NOKIA Lumia 1020
4.1%
NOKIA Lumia 625
4.0%
NOKIA Lumia 820
3.9%
Other
27.6%

13. Windows Phone Devices – Italy
January 23rd, AdDuplex
Continuing the pattern seen
in the rest of the world, the
Lumia 520 is still number one
although dropping 3.6% in
the last two months. In
second place the Lumia 630
has gained 4.4%.
The Lumia 610 has slipped
2.3% to tenth spot and
becomes the last WP 7
device in the top ten.
www.adduplex.com 13
NOKIA Lumia 520
19.9%
NOKIA Lumia 630
14.8%
NOKIA Lumia 625
9.3%
NOKIA Lumia 820
6.4%
NOKIA Lumia 920
5.3%
NOKIA Lumia 620
4.9%
NOKIA Lumia 635
4.6%
NOKIA Lumia 530
4.3%
NOKIA Lumia 925
4.2%
NOKIA Lumia 610
3.6%
Other
22.7%

14. Windows Phone Devices – Russia
January 23rd, AdDuplex
Russia has the largest
“Other” section and it has
grown 1.6% since November.
The Lumia 630 has grown
4.2% in the last 2 months
and looks set to become the
most popular device in
Russia next month.
The Lumia 800 is still the last
WP7 hold-out but has
dropped 1.9% since
November.
www.adduplex.com 14
NOKIA Lumia 520
13.9%
NOKIA Lumia 630
13.4%
NOKIA Lumia 625
6.9%
NOKIA Lumia 920
6.0%
NOKIA Lumia 720
5.0%
NOKIA Lumia 620
4.2%NOKIA Lumia 800
4.2%
NOKIA Lumia 820
4.0%
NOKIA Lumia 925
4.0%
NOKIA Lumia 530
3.6%
Other
34.9%

15. Windows Phone Devices – India
January 23rd, AdDuplex
The Lumia 535 has gained
5% in the last month to
become the second most
popular device in use in
India.
Looks like once again India is
at the forefront of the birth of
the new hit Lumia.
The four other devices that
make up the top five have all
seen their percentage share
decrease in the last month.
www.adduplex.com 15
NOKIA Lumia 520
26.8%
MICROSOFT Lumia
535 9.1%
NOKIA Lumia 720
7.7%
NOKIA Lumia 625
7.4%
NOKIA Lumia 630
7.1%
NOKIA Lumia 730
5.6%
NOKIA Lumia 525
4.8%
NOKIA Lumia 620
4.4%
NOKIA Lumia 530
4.0%
NOKIA Lumia 710
3.6% Other
19.5%

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