AdDuplex Windows Phone Statistics. January, 2015

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This month we look in depth at the device usage in Colombia, Brazil, France, Germany, Italy, Russia and India.
Globally, the Lumia 520 is still the most popular device in use but it’s position at the top looks in jeopardy. The 630 continues to make gains in second place and the 530 has seen a big increase in the last month.
Additionally, it looks like the new hit phone is born and India is at the forefront again.

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AdDuplex Windows Phone Statistics. January, 2015

  1. 1. AdDuplex Windows Phone Statistics Report – January, 2015 January 23rd, 2015 Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report This month we look in depth at the device usage in Colombia, Brazil, France, Germany, Italy, Russia and India. Globally, the Lumia 520 is still the most popular device in use but it’s position at the top looks in jeopardy. The 630 continues to make gains in second place and the 530 has seen a big increase in the last month. Additionally, it looks like the new hit phone is born and India is at the forefront again. www.adduplex.com 2 January 23rd, AdDuplex
  3. 3. Data Source This report is based on data collected from 4,995 Windows Phone apps running AdDuplex SDK v.2. The raw data analyzed was collected over the day of January 23rd, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of January 2015, more than 9,500 apps actively use AdDuplex to gain more visibility.
  4. 4. Windows Phone Devices Worldwide January 23rd, AdDuplex The top ten devices are all the same as last month but some positions have changed. The Lumia 530 has jumped from tenth to fifth place and the Lumia 635 has gone from ninth to sixth position. The Lumia 920 and 925 both show small percentage increases which bucks the trend of the other devices here where the older devices have seen a decrease in percentage size while all the newer devices have seen an increase. www.adduplex.com 4 NOKIA Lumia 520 23.8% NOKIA Lumia 630 8.6% NOKIA Lumia 625 7.1% NOKIA Lumia 920 5.1% NOKIA Lumia 530 4.2%NOKIA Lumia 635 4.0% NOKIA Lumia 710 3.8% NOKIA Lumia 620 3.7% NOKIA Lumia 925 3.6% NOKIA Lumia 720 3.3% Other 32.8%
  5. 5. Windows Phone 8 Manufacturers January 23rd, AdDuplex No big changes or surprises here. Nokia, Samsung, Huawei and “Other” each see small percentage point growth of 0.09, 0.01, 0.02 and 0.08 respectively. While HTC has seen a small 0.2% percentage point decease. www.adduplex.com 5 Microsoft/NOKIA 95.60% HTC 2.56% SAMSUNG 0.99% Huawei 0.56% Other 0.29%
  6. 6. OS Versions – Worldwide January 23rd, AdDuplex The trends continue and we see the following changes since last month: WP 8.1 is up 4.7%; WP 8.0 is down 2.9%; WP 7 is down 1.8% www.adduplex.com 6 WP 8.1 62.6% WP 8.0 24.2% WP 7 13.2%
  7. 7. Windows Phone Devices – US January 23rd, AdDuplex The Lumia 521 and 520 have lost a small amount this month but the 530 has made a small gain in their place. The HTC 8X makes a return to the top ten this month after taking December out. www.adduplex.com 7 NOKIA Lumia 521 19.9% NOKIA Lumia 635 12.3% NOKIA Lumia 520 11.6% NOKIA Lumia 630 9.5% NOKIA Lumia 920 5.3% NOKIA Lumia 530 4.5% NOKIA Lumia 822 4.4% NOKIA Lumia 928 4.1% NOKIA Lumia 1020 3.3% HTC 8X 3.0% Other 22.2%
  8. 8. Windows Phone 8.x Operators – US January 23rd, AdDuplex After overtaking T-Mobile last month, cricket have lost 3.5% of share and slipped back to third place. AT&T and Verizon each see growth and T-Mobile remains unchanged. www.adduplex.com 8 AT&T 30.8% T-Mobile 19.7% cricket 19.3% Verizon 15.0% MetroPCS 5.9% Family Mobile 3.9% Other 5.4%
  9. 9. Windows Phone Devices – Colombia January 23rd, AdDuplex We last looked at Colombia in April 2014. Back then the Lumia 520 dominated along with 8 other devices running WP7. Nine months on and the Lumia 520 still makes up more than half of all devices. The Lumia 710 and 505, both WP7 devices, still hold positions in the top ten. www.adduplex.com 9 NOKIA Lumia 520 55.9% NOKIA Lumia 625 7.8% NOKIA Lumia 530 6.0% NOKIA Lumia 505 5.0% NOKIA Lumia 920 4.2% NOKIA Lumia 635 3.1% NOKIA Lumia 710 2.4% NOKIA Lumia 630 2.4% NOKIA Lumia 1320 2.1% NOKIA Lumia 720 2.0% Other 9.1%
  10. 10. Windows Phone Devices – Brazil January 23rd, AdDuplex The Lumia 520 continues to hold the top spot but is continuing to lose out to the 630. In the last 2 months the 520 has lost 3.5% while the 630 has gained 7.4% share. The Lumia 710 shows the biggest change, dropping 7.8% since November. www.adduplex.com 10 NOKIA Lumia 520 32.3% NOKIA Lumia 630 16.3% NOKIA Lumia 710 9.6% NOKIA Lumia 720 6.8% NOKIA Lumia 530 6.1% NOKIA Lumia 730 3.8% NOKIA Lumia 625 3.7% NOKIA Lumia 925 3.1% NOKIA Lumia 620 2.7% NOKIA Lumia 820 2.7% Other 13.0%
  11. 11. Windows Phone Devices – France January 23rd, AdDuplex The big change here is the Lumia 520 which has dropped 9.8% in the last 2 months. No other big changes but all the other sectors have expanded slightly. www.adduplex.com 11 NOKIA Lumia 520 23.3% NOKIA Lumia 635 13.1% NOKIA Lumia 625 11.9% NOKIA Lumia 925 6.1% NOKIA Lumia 930 5.4% NOKIA Lumia 1320 4.9% NOKIA Lumia 530 4.9% NOKIA Lumia 920 4.8% NOKIA Lumia 735 2.7% HTC 8S 2.5% Other 20.4%
  12. 12. Windows Phone Devices – Germany January 23rd, AdDuplex The Lumia 630 has continued to grow and Germany is now the first country where it is now more popular than the 520 and takes the number one position. The Lumia 930 has climbed from the tenth to fifth position. The Lumia 530 enters the top ten this month in sixth place. www.adduplex.com 12 NOKIA Lumia 630 16.3% NOKIA Lumia 520 11.1% NOKIA Lumia 925 9.0% NOKIA Lumia 920 8.8% NOKIA Lumia 930 6.5% NOKIA Lumia 530 4.4% SAMSUNG ATIV S 4.3% NOKIA Lumia 1020 4.1% NOKIA Lumia 625 4.0% NOKIA Lumia 820 3.9% Other 27.6%
  13. 13. Windows Phone Devices – Italy January 23rd, AdDuplex Continuing the pattern seen in the rest of the world, the Lumia 520 is still number one although dropping 3.6% in the last two months. In second place the Lumia 630 has gained 4.4%. The Lumia 610 has slipped 2.3% to tenth spot and becomes the last WP 7 device in the top ten. www.adduplex.com 13 NOKIA Lumia 520 19.9% NOKIA Lumia 630 14.8% NOKIA Lumia 625 9.3% NOKIA Lumia 820 6.4% NOKIA Lumia 920 5.3% NOKIA Lumia 620 4.9% NOKIA Lumia 635 4.6% NOKIA Lumia 530 4.3% NOKIA Lumia 925 4.2% NOKIA Lumia 610 3.6% Other 22.7%
  14. 14. Windows Phone Devices – Russia January 23rd, AdDuplex Russia has the largest “Other” section and it has grown 1.6% since November. The Lumia 630 has grown 4.2% in the last 2 months and looks set to become the most popular device in Russia next month. The Lumia 800 is still the last WP7 hold-out but has dropped 1.9% since November. www.adduplex.com 14 NOKIA Lumia 520 13.9% NOKIA Lumia 630 13.4% NOKIA Lumia 625 6.9% NOKIA Lumia 920 6.0% NOKIA Lumia 720 5.0% NOKIA Lumia 620 4.2%NOKIA Lumia 800 4.2% NOKIA Lumia 820 4.0% NOKIA Lumia 925 4.0% NOKIA Lumia 530 3.6% Other 34.9%
  15. 15. Windows Phone Devices – India January 23rd, AdDuplex The Lumia 535 has gained 5% in the last month to become the second most popular device in use in India. Looks like once again India is at the forefront of the birth of the new hit Lumia. The four other devices that make up the top five have all seen their percentage share decrease in the last month. www.adduplex.com 15 NOKIA Lumia 520 26.8% MICROSOFT Lumia 535 9.1% NOKIA Lumia 720 7.7% NOKIA Lumia 625 7.4% NOKIA Lumia 630 7.1% NOKIA Lumia 730 5.6% NOKIA Lumia 525 4.8% NOKIA Lumia 620 4.4% NOKIA Lumia 530 4.0% NOKIA Lumia 710 3.6% Other 19.5%
  16. 16. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015

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