An ISW Presentation on the Business Value of Social Software, How to drive user adoption of IBM Connections, and the ISW Ignition for Connections program.

1. The Business Value of
Social Software.
Adam Brown
Director Technology & Business Development
Connections Specialist
IBM Champion
abrown@isw.net.au
Twitter: adambrownaus
Blog: www.collaborationblueprint.com
LinkedIn: http://au.linkedin.com/in/adambrownaus

2. What we are going to cover:
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What is Social Business and why should we bother?
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What is the Business Value?
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How do we Drive User Adoption?
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Plenty of Demos
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How to start your engines.....
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Interaction & Questions are good!

3. But first a few questions for you....
How many of you use email?
➢
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Ok. Silly question. We all do.
How many use Facebook/LinkedIn/MySpace?
➢
How many have watch a video on YouTube?
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How many have used Wikipedia?
➢
How many have used eBay or Amazon?
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How many have shared a file on DropBox?
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Ok. Silly questions again. We all do!! We are all using Social
Software already. Just in the public domain.

5. Online software
that enables Users are both Multiway
building and consumers and communication
leverage of producers of content instead of one-way
networks
Connections
are managed Voluntary.
thru People
invitations choose what
and sharing to share
of networks
Easy to use. Typically
More open Minimal browser based Self selected
than closed Training with open API communities
required. for integration
5

6. So what is social software? (cont)
6

7. So what is social software? (cont)
7

8. Connections Overview
8

9. Knowledge Accidents:
How do you encourage
discovery of actionable
knowledge?
9

10. Wisdom of the Crowd:
Who do you ask when Lotus - R5 I Am 60 sec.m pg
you don’t know who to
ask?

11. Business Benefits – Expertise Location
Expertise Location:
How do you find the
expert or knowledge
when you need to?
11

12. Expertise Generation:
Knowledge must
flow..... and be captured
Business Benefits
in the flow.
– Expertise Generation
12

13. Digital Trail:
Who created it? Who
shared it? What versions
Business Benefits – Digital Trail
are there? Who needs to
be updated?
13

14. Business Benefits – Get Out Of Mail Jail
Mail!
14

15. Business Benefits – Organic Sharing
Organic Sharing: Like, Vote, Recommend, Notify
15

16. Ok...so now we know some of the reasons why...
It should be easy...it is just a browser app after all...
The Challenge....getting people to use
the new collaboration tool.
How do we drive user adoption?

17. Content is King!
No Users no Glory
Content Seeding
17

18. Driving User Adoption – Put It In front of their
eyeballs!
Put It In Front Of
Their Eyes:
In context
Integration
18

19. “ the value of a network
is proportional to the
square of the number of
its connected users ”
Bob Metcalfe
19

20. Measure & Reward:
Tangible and
Driving User
Intangible Adoption – Measure & Reward
20

21. In Place Learning:
Make it easy to learn
Driving User
as they work. Adoption – In Place Learning
21

22. Walk The Talk:
Enable the leaders
Driving User Adoption – Walk Thelead by example
to Talk!
22

23. Have an adoption plan...
Identify Business Objectives & Create
Pilot Use Cases
Define narratives and set expections
of participants
User enablement & training
Content Seeding
Story Board depicting use cases

24. How to start your Engines?
ISW Ignition Workshop
Onsite workshop to explore in detail how
Connections can help your business
achieve the benefits we discussed. ISW is
offering the workshop for FREE.
ISW Ignition Pilot Program for Connections
ISW’s Ignition for Lotus Connections program can kick start your Social
Software engine and provide the opportunity to perform a true proof of
concept backed by the experts at ISW. Rather than a 1 or 2 day half
baked proof of concept, you will get a fully featured hosted
Connections environment for 60 days to explore and test for your
real world needs.

25. How Do You Start Your Engines!
To get started today all you need to do is contact ISW and schedule your Ignition!
ISW will meet with you and answer any questions you might have to make sure you
are accelerating your proof of concept faster than Michael Schumacher!
How to contact me:
abrown@isw.net.au
Twitter: adambrownaus
Blog: www.collaborationblueprint.com
LinkedIn: http://au.linkedin.com/in/adambrownaus
Contact ISW at:
ignition@isw.net.au
http://www.isw.com.au/connections
1800 456 001