eProspecting vs. eMarketing

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eProspecting vs. eMarketing

  1. 1. eProspecting vs eMarketingDeliver Monetized Leads FasterBret SmithFounder & Managing Principal, High-Impact-ProspectingJeff LintonProduct & Field Marketing, Act-On Software www.act-on.com | @ActOnSoftware | #ActOnSW
  2. 2. Today’s Presenters Bret Smith Jeff Linton Founder & Managing Principal Product & Field Marketing High-Impact-Prospecting Act-On Software www.act-on.com | @ActOnSoftware | #ActOnSW
  3. 3. Agenda• Challenge• Choosing a Solution• Implementation• Results• New Project – New Opportunities• Partnering with Act-On• Closing – Q&A www.act-on.com | @ActOnSoftware | #ActOnSW
  4. 4. Challenge• Why were you looking to change?• What specifically wasn’t working?• What was the cost of not making the change? www.act-on.com | @ActOnSoftware | #ActOnSW
  5. 5. Choosing a Solution• What goals were identified?• What type of plan was put in place?• What steps were taken?• What did you find and how long did it take? www.act-on.com | @ActOnSoftware | #ActOnSW
  6. 6. Implementation• Quick Start-up Time• Hit the ground running• No drain on resources www.act-on.com | @ActOnSoftware | #ActOnSW
  7. 7. Results #1 – Saving Time and Labor Costs• What happened after the implementation?• Was it what you expected?• What advise would you provide today? www.act-on.com | @ActOnSoftware | #ActOnSW
  8. 8. Results #2 – Deliverability• How is this different from the past?• Where is the value for you and your company? www.act-on.com | @ActOnSoftware | #ActOnSW
  9. 9. New Projects – New Opportunities• What specific growth have you experienced?• How is this changing your company? www.act-on.com | @ActOnSoftware | #ActOnSW
  10. 10. Partnering with Act-On• What specific growth have you experienced?• How is this changing your company? www.act-on.com | @ActOnSoftware | #ActOnSW
  11. 11. Closing• Case study “Demand Generation Agency Saves 1,000 Hours/Year of Labor – While Increasing Market Opportunities” Download www.act-on.com | @ActOnSoftware | #ActOnSW
  12. 12. Q&A• Bret Smith • Founder & Managing Principal • High-Impact-Prospecting • bret@high-impact-prospecting.com• Jeff Linton • Product & Field Marketing • Act-On Software • jeff.linton@act-on.net www.act-on.com | @ActOnSoftware | #ActOnSW

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