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Agile for Publishing - an Intro (BISG)

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Agile for Publishing - an Intro (BISG)

  1. 1. K R I S T E N M C L E A N B I S G W E B I N A R J U L Y 3 1 S T , 2 0 1 2
  2. 2. KRISTEN MCLEAN FOUNDER & CEO - BOOKIGEE @BKGKRISTEN Hello!
  3. 3. Agile
  4. 4. Agile is a workflow Agile is a philosophy Agile is a project management strategy
  5. 5. THE AGILE MANIFESTO We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more. - www.agilemanifesto.org
  6. 6. Key Concepts
  7. 7. Quick cycles
  8. 8. Self-organizing working groups
  9. 9. Complex tasks into smaller goals
  10. 10. Iteration
  11. 11. Risk management
  12. 12. Transparency
  13. 13. Process over perfection
  14. 14. “Working software is the primary measure of progress”
  15. 15. End product from learning not knowing
  16. 16. Test assumptions early and often
  17. 17. THE LEAN CYCLE Ideas ProductData BuildLearn Measure Idea s Build Product Measure Data Learn customer
  18. 18. Agile workflow -vs- Agile content
  19. 19. Slow cycles Hierarchical working groups Final product rigid from beginning Perfection over process Mindset = Knower, not learners
  20. 20. A NEW MODEL Micro content Chapters & short form Excerpts & Advances •Advance copies •Sample chapters •Serial content Finished book A Book Product Owner Editor Author Production/Digital IT Sales Marketing Scrum Master/Agile manager Author Editor 10 – 12 chapter cycles Product Owner Scrum Master/Agile manager
  21. 21. THE IDEAL AGILE ENVIRONMENT? Simplicity Regular adaptation to changing circumstances Self-organizing teams Accountability, transparency & empowerment
  22. 22. Customer interaction & satisfaction important Close, daily co-operation between business and creative Sustainable development, able to maintain a constant pace Face-to-face team conversation is the best (co-location) THE IDEAL AGILE ENVIRONMENT?
  23. 23. Technical excellence and good design Completed tasks are delivered frequently (weeks rather than months) Completed tasks are the principal measure of progress THE IDEAL AGILE ENVIRONMENT?
  24. 24. New data approaches are critical
  25. 25. BACKWARD –VS- FORWARD FACING DATA moment of purchase point of sale data What? Where? When? Who? backward PAST PRESENT FUTURE consumer research Why? How? When again? What next? forward Time
  26. 26. THE LEAN CYCLE Ideas ProductData CreateLearn Measure Idea s Create Product Measure Data Learn customer The Lean Startup by Eric Ries
  27. 27. Agile workflow -vs- Agile content
  28. 28. Case Studies
  29. 29. O’REILLY MEDIA – TOOLS OF CHANGE AGILE PUBLISHING • 1st edition pubs digitally with a TOC and first few chapters • Written & reviewed in open format platform • Frequent releases building new chapters/content • Mechanism for audience engagement & feedback • Dynamic pricing model – rewards early adopters with lower prices
  30. 30. WATTPAD – WWW.WATTPAD.COM • 8 million monthly visitors • 500,000 new stories posted monthly • Recently raised $17.3m • New platform for agile brand engagement World’s largest community of readers and writers
  31. 31. HARVARD BUSINESS REVIEW–GAMIFIED TITLE RESEARCH • Comparative game behavior • Direct consumer feedback • Low cost – low risk • Could be done for jackets also • www.allourideas.org
  32. 32. BOWKER MARKET RESEARCH • Tracks 72,000 unique US books consumers annually as well as UK, AUS marke • Comprehensive research on genres, drivers, demographics, and attitudes • Custom research on behalf of publishers and associations
  33. 33. KRISTEN MCLEAN FOUNDER & CEO - BOOKIGEE @BKGKRISTEN * KRISTEN@BOOKIGEE.COM Thanks! @BKGKristen

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