Transcript of "5 Steps to Maximize Conversions and Deliver an Experience Your Customers W…"
Nail the Landing Page 5 Steps to Maximize Conversions and Deliver an Experience Your Customers Will Love September 29, 2011 A Special Thank You To: www.actonsoftware.comThank you for joining us – we will be starting at 2:00 PM ET/11:00 AM PT.If you are unable to hear music at this time, please make sure that your computer speakers are turned on and thatyour system has not been muted.
Today’s Speakers Sandra Niehaus Lance Loveday VP User Experience CEO Creative Director Closed Loop MarketingClosed Loop Marketing Moderator Thorin McGee Executive Editor Target Marketing
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Nail theLanding Page 5 Steps to Maximize Conversions and Deliver an Experience Your Customers Will LoveLance Loveday, Founder & CEOSandra Niehaus, VP User Experience & Creative DirectorClosed Loop Marketing, Inc.
SOME OF OUR CLIENTS:Fortune 500Business-toBusinessBusiness-toConsumerAgencies
Five Steps:1. Make a Good 1st Impression2. Be Clear & Obvious
Five Steps:1. Make a Good 1st Impression2. Be Clear & Obvious3. Get Relevant
Five Steps:1. Make a Good 1st Impression2. Be Clear & Obvious3. Get Relevant4. Make Small Changes
Five Steps:1. Make a Good 1st Impression2. Be Clear & Obvious3. Get Relevant4. Make Small Changes5. Persevere
1 Make a GOOD 1ST IMPRESSION You only get one chance.
The Impact of Design on Credibility of web users admit making judgments about the 75% credibility of an organization based on the design of its web site. Source: Fogg, B.J., Stanford Guidelines for Web Credibility, Persuasive Technology Lab. Stanford University, 2002 (revised November 2003)
How quickly are you judged? 1/20th of a second.
Landing Pages– Before Granular keyword that each serve up a pointing to a single groups customized ad… one-size-fits-all landing page.“create a book”“book binding”“make a book”“bookmakingtemplate”“write a book”
Landing Pages– Now Granular keyword that each serve up a pointing to its own relevant groups customized ad… landing page“create a book”“book binding”“make a book”“bookmakingtemplate”“write a book”
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