Survey Best Practices

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    Survey Best Practices - Presentation Transcript

    1. Survey Best Practices Designing Surveys That Work
    2. Company Overview Ennect.com Elliance.com Seo.Elliance.com
    3. Ennect e-Marketing Toolkit Overview
    4. Key Trends
    5. #1: The New Marketing Ecosystem is Here
    6. #2: Customer’s New Ecosystem is Here
    7. #3: Conversation Marketing Tsunami is Here
    8. #4: The Age of eMarketing is Here
      • Overall marketing budgets are shrinking
      • Yet, e-Marketing budgets are expanding
      • Reasons?
      • You look smarter
      • You get more insights
      • You can pull trigger faster
      • You get more marketing done – better, faster, cheaper
    9. #5: Mobile is Here -> -> Then Now Will Be
    10. #6: You Still Matter “ You get lots of marketing stuff done. cool.”
    11. Survey Best Practices
    12. #1: Build Permission Marketing Database
      • Spot Trends
      • Product/Service Improvements
      • Customer Satisfaction
      • Employee Satisfaction
      • Event Evaluation
      • Loyalty Measurement
      #2: Know Your Objectives
      • Ask Yourself
      • What are you trying to prove?
      • What are you trying to disprove?
      #3: Itemize Hypothesis
      • Pick the right target audience
      • Pick the right sample size to get results with reasonable accuracy
      • Understand and factor out the online user bias
      • Close the survey within 1-2 days for consumers and 5-7 days for b2b
      • Prospects & Customers behave differently
      #4: Minimize Bias
      • Spot Trends Annually
      • Product/Service Improvements Often
      • Customer Satisfaction Bi-Yearly
      • Employee Satisfaction Bi-Yearly
      • Event Evaluation After Every Event
      • Loyalty Measurement Annually
      #5: Send It At The Right Frequency
      • Be polite; you are asking for someone’s precious time
      • Offer an incentive, preferably cash
      • Create a short survey
        • Use Skip Logic, Survey Branching, Show/Hide to create an illusion of a short survey
      • In introductory letter, give the estimated time to complete the survey
        • e.g. “It will take only take 3-5 minutes to complete the survey”
      • Start with easy non-threatening questions
      • Ask demographic questions at the end of the survey
      • Minimize open-ended questions that require deep thought
      #6: Maximize Participation
      • Leverage off-the-shelf survey samples as a starting-point
      • Force priortization
        • e.g. “What one feature will make the product more useful?”
      • Avoid Jargon
      • Ask one thing at a time. Avoid compound questions.
      • Avoid biased questions.
      #7: Use Simple Language
      • Use Radio buttons instead of drop-downs for multiple choice questions; drop-downs are confusing for most people and cause errors
      • Offer “Not Applicable” and “Don’t Know” options when appropriate
      • Offer ‘Other’ with a text fill-in box
      #8: Maximize Data Accuracy
      • Send it to internal team
      • Refine and send to a test sample
      • Send to the full list
      #9: Test Survey Before Administering It
      • Conversion Funnel:
        • Sent>Click-Thru>Completes & Incompletes
      • Individual Responses vs. Group Responses
      • Participation Over Time
      • My Participation Rate vis-a-vis Community’s
      • Geographic Distribution with Geo-Maps
      • Popular Themes with Tag-Clouds
      • Segment comparisons
      #10: Evaluate
    13. About Ennect
      • 4 tools, 1 easy toolkit
      • Shared list management
      • CAN-SPAM safeguards
      • Pay-for-usage or subscription pricing
      • Insightful reports
      • Key Features
      • Starter templates
      • Upload visually rich emails
      • Email broadcasting
      • Insightful reporting including HotProspects
      • No contracts
      • No setup costs
      • Just 5¢ per email with volume discounts; non-profits & higher education discounts available
      • Perfect for Broadcasting
      • E-Newsletters
      • Promotions
      • Updates & Alerts
      • Invitations
      • Press Releases
      • Holiday Greetings
      • Key Features
      • Start with sample surveys
      • Create custom surveys
      • Send email invitations
      • Measure and chart responses
      • Segment and compare responses
      • No contracts
      • No set up costs
      • Just 10¢ per response or unlimited annual subscription; non-profit and higher education discounts available
      • Perfect for:
      • Measuring Customer loyalty
      • Soliciting employee feedback
      • Obtaining event feedback
      • Spotting industry trends
      • Market research
      • Key Features
      • Create event websites
      • Send email invitations
      • Capture registrations with credit cards
      • Plan event details
      • Print badges
      • Review comprehensive reports
      • No contracts
      • No set up costs
      • No cost-per-registrant fee
      • Multi-event, non-profit and higher education discounts available
      • Perfect for Organizing:
      • Seminars
      • Conferences
      • Tradeshows
      • Corporate Parties
      • Vendor Fairs
      • Key Features
      • Create online contests & sweepstakes
      • Send email invitations
      • Accept participants from panels, search engines and forums
      • Measure and chart responses
      • Segment and compare responses
      • Draw winners
      • No contracts
      • No set up costs
      • Just 10¢ per response; non-profit and higher education discounts available
      • Perfect for:
      • Generating email list
      • Running contests
      • Maximizing participation
      • Market research
    14. Key Highlights
      • Do-It-Yourself
      • Point-Click-Type ease
      • Real-Time Measurement, Actionable Insights
      • 4 Tools, 1 Easy Interface
      • Pay-as-You-Go or Buy-Bundle Pricing
      • Web-Based
    15. Key Benefits
      • Saves time
      • Gives insights
      • Gets you closer to your customers
      • Helps you get more marketing done
      • In a Nutshell, Ennect gives you
      • Customer Intelligence
      • Customer Communications
      • Customer Engagement
    16. Questions? Contact Abu Noaman CEO Phone: 412.586.1480 x 623 Email: [email_address] Twitter: @noaman
    17. For Further Information www.ennect.com www.ennect.com/blog/ www.elliance.com seo.elliance.com
    18. Thank You

    + abunoamanabunoaman, 11 months ago

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