2.
mix of traditional livelihood
systems, modified by locally or externally
induced innovations, and coping strategies
that have become permanent. They arise
from the "dynamic interaction and mutual
interdependence between human agency
and the ecosystem" (Titi and Singh, 1994b).
3.
4.
used to describe ways in which
individuals, households and communities
have changed their mix of productive
activities, and modified their community
rules and institutions over the long term, in
response to economic or environmental
shocks or stresses, in order to meet their
livelihood needs
6. Creating strategies that are truly adaptive
requires that we give up on many long-held
assumptions. As the complexity of our physical
and social systems make the world more
unpredictable, we have to abandon our focus
on predictions and shift into rapid prototyping
and experimentation so that we learn quickly
about what actually works.
7. 1.
Geographic Expansion
Locally – key cities and major provinces
Internationally – nearby countries or global markets
2.
Product Line Expansion
Other market segments of the same industry
Service extensions added to enhance the value proposition to
customers
8. Organizational Expansion
3.
Franchising, branching, distributing, outsourcing, sub-contracting
Other forms of networking and linkaging
Mergers and acquisitions, partnerships, strategic alliances and joint
ventures
4.
Horizontal and Vertical Business Integration
Enter industries that are related to, supportive of and complementary
with the enterprise’s main products and services
9. Geographic Range of Alternatives
Business
Dispersion or
Disaggregation
Range of
Alternatives
Product or
Service and
Market Range
of Alternatives
Horizontal and Vertical Business Integration
Range of Alternatives
10. 1.
2.
3.
4.
What vision it wants to pursue?
How it will make a difference?
How it will succeed?; and
What capabilities it will take to get there?
11.
12. How organizations will have to transform to
survive and thrive in the Social Era is by
being:
1. Fast
2. Fluid and
3. Flexible
Meaning strategy has to be this as well
14. To execute adaptive strategies you need to
communicate, openly, fast, otherwise an
organization can become tangled up in
processes and bureaucracy.
15.
Benchmarking against other industries
Reconfiguring the Product or Service
Altering Customer Attitudes and Behavior
Metaphoring and the Bonsai Method
Brainstorming and Prototyping
16.
process of measuring an organization's
internal processes then
identifying, understanding, and adapting
outstanding practices from other
organizations considered to be best-in-class
17. Problem
Solution
Benchmarked admittance process with hospital
emergency room departments resulting in
Customer surveys indicate long wait times for hotel dramatically reduced check-in times. Also netted
rooms, especially for repeat customers.
less employees needed, automation for frequent
hotel guests, and many more process
improvements.
Initial benchmarking research indicated we are
Routine maintenance on aircraft between flights
already #1. Brainstormed and discovered Indy 500
such as refueling, cleaning, tire checks taking too racing team pit crews have a similar maintenance
long. Plane on the ground means more planes and process and a similar requirement to get their
personnel are required to maintain high level of
vehicle back on the track as quickly and safely as
service and schedules. Need to reduce ground time possible. After benchmarking pit crews maintenance
required in between flights without sacrificing quality turn-around-times for aircraft between flights were
or safety of passengers.
reduced by more than half saving/making the airline
millions of dollars within the first few years.
18.
Products are 'tangible objects that exist in both time and space'
(Shostack, 1982, p.49). Manzini (1996) describes them as artifacts
that supply the consumer with benefits, noting that production is
usually separated by time and place from consumption.
Services 'consist solely of acts or process(es), and exist in time
only' (Shostack, 1982, p.49). They are intangible (i.e. they do not
occupy space) and, as such, they cannot be possessed; they can
only be experienced, created or participated in.
19. Categories of change
Service Types
Focus
Service Transformation
From
To
Design
From planned
obsolescence
To sustainable product
design
After Sales Support
From short term
guarantee
To comprehensive
after-sales support
Form of Contact
From ownership
To eco-leasing
Mode of Consumption
From individual
consumption
To collective
consumption
Need
From dependence
To reduced need
Sales Revenue
From output
maximisation
To least cost supply
20.
strict regulatory and fiscal measures to deter the generation
of waste
the design of products which are readily upgradable and
customized to meet the needs of individual consumers
the ability of producers to develop attractive eco-leasing
options
the development of adequate community computer facilities
in order to minimize the need for individual ownership
21. As Al Franken said in his documentary movie "God
Spoke”:
"My dad was a Republican until 1964. And he was a Jacob Javits
Republican. You know, he grew up in New York, he voted for
Herbert Hoover. And he voted for every Republican…and then
in 1964…during the civil rights struggle, my dad would say '
that is so wrong. No Jew can be against civil rights.' And my
dad was a card-carrying member of the NAACP, and a
Republican. And so in 1964 they nominate Goldwater, who was
against the civil rights bill, and that was it. My dad was a
Democrat for the rest of his life."
22. That change in attitude came from something that had
two deep-seated convictions wrestling with each other.
One was a moral conviction, the other was political
(although some often mix the two together). The moral
conviction was stronger, and Al Franken's father
changed his political affiliation. And thus, that change in
belief created a change in behavior. He was voting
Republican, his paradigm was shifted, and after that he
voted Democrat. It's simple cause and effect.
But that's rare. Most of the time, it's much more difficult
to overturn such strong convictions and beliefs.
Advertisers, when faced with this challenge, would have
better luck nailing Jello to a wall.
23. 1.
Changing the relative evaluation of
attributes
2.
Changing brand beliefs
3.
Adding an attribute
4.
Changing the over-all brand rating
24.
Metaphoring
Change and Comparison
Can liken the business to a situation or phenomenon
that comes from a different world but shares similar
characteristics with the enterprise
The idea is to generate a lot of possible directions or
solutions from the similar situation or phenomenon.
These solutions can then be brought back to the
world of enterprise by asking how the similar situation
could possibly translate in
25.
Bonsai Method
Controlled growth
Change in a meaningful way
In a Japanese garden, the bonsai represents
Mother Nature, albeit in a stylized and
miniaturized form.
