Group: “Path Finder”
Course ID: MKT340
Course Title: Advertising
Section:2
Semester : Summer 2013
 Abdullah Al Foisal 1120952
 Sajib Saha 1121185
 Farjana Afrin 1010241
 Paul Sarder 0920509
 Taufiq Hasan 0510035
Lux
Dove
Lifebuoy
Meril
Dettol
Lux is a renowned beauty soap brand of
Unilever .
Lifebuoy is an anti bactarial soap of Unilever .
Meril Splash Beauty soa...
The brand is being positioned as the
favorite soap of Film stars has been
consistent in terms of communication and
positio...
Product
Different Variants
Strawberry & Cream
Peach & Cream
Festive Glow
Lux International
Lux Purple Lotus & Cream
Price
The retail price of lux is TK28.
Promotion
Celebrity endorsement
Events / Programs sponsorship
Diamond necklace offe...
Initially lifebuoy was targeted at males and positioned
as the health and value platform.
In year 2002 company changed its...
Product
Lifebouy currently provides Lifebuoy consumers with
four choices
Lifebuoy Strong
Lifebuoy Fresh
Lifebuoy Gold and
...
Price
Offering soaps with modern forms and good sensorial
experience at affordable prices.
Place & Promotion
In addition t...
The core benefit offered by Meril Splash is freshness.
Meril Splash Beauty Soap is one of the skin care
products of Square...
Product
Meril Splash Belly
Meril Splash Xtra Fresh
Meril Fresh Cucumber
Meril Fresh Peach
Meril Fresh Turmeric
Meril Splas...
 Price : The price of Meril soap is TK35 .
Place&Promotion
sharing consumer research data to improvemeril splash’s
standa...
Dettol soap target the market in a way of sociality. It
shows the massages of being save from dust and
insects.
Dettol spo...
Product
Dettol Hand Soap has four variants in the market
available nationally –
Dettol Original,
Dettol Skincare,
Dettol C...
Price
The price of Dettol of 75gm Tk26 .
Promotion
Dettol targeted to demonstrate and teach over 100,000
school children b...
Advertising message : “Dove soap doesn’t dry your
skin because it is one-quarter cleansing cream”.
One commonly seen motto...
Product
Dove Focused on women(non-models)– beautiful in
their own way.
White beauty bar
go fresh Cool Moisture Beauty Bar
...
Price:
The price of Dove soap is TK110 .
Place & Promotion
The general trade comprises grocery stores, chemists,
wholesale...
After discuss all five brands, we acknowledge that every
brand have their own & unique marketing strategy.
And they trying...
Mkt 340 final
Mkt 340 final
Mkt 340 final
Mkt 340 final
Mkt 340 final
Mkt 340 final
Mkt 340 final
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Mkt 340 final

  1. 1. Group: “Path Finder” Course ID: MKT340 Course Title: Advertising Section:2 Semester : Summer 2013
  2. 2.  Abdullah Al Foisal 1120952  Sajib Saha 1121185  Farjana Afrin 1010241  Paul Sarder 0920509  Taufiq Hasan 0510035
  3. 3. Lux Dove Lifebuoy Meril Dettol
  4. 4. Lux is a renowned beauty soap brand of Unilever . Lifebuoy is an anti bactarial soap of Unilever . Meril Splash Beauty soap is a skin care product of Square Toiletries Limited . Dettol Hand Soap is marketed by Reckitt Benckiser . Dove is also marketed by Unilever .
  5. 5. The brand is being positioned as the favorite soap of Film stars has been consistent in terms of communication and positioning . Lux has been segmented on the basis of geographic areas. Lux is targeted to the urban , sub-urban, upper middle and middle class people.
  6. 6. Product Different Variants Strawberry & Cream Peach & Cream Festive Glow Lux International Lux Purple Lotus & Cream
  7. 7. Price The retail price of lux is TK28. Promotion Celebrity endorsement Events / Programs sponsorship Diamond necklace offer etc
  8. 8. Initially lifebuoy was targeted at males and positioned as the health and value platform. In year 2002 company changed its positioning strategy, as a family brand. In 2004; repositioned as ―health protection for family and me.
  9. 9. Product Lifebouy currently provides Lifebuoy consumers with four choices Lifebuoy Strong Lifebuoy Fresh Lifebuoy Gold and Lifebuoy Naturals
  10. 10. Price Offering soaps with modern forms and good sensorial experience at affordable prices. Place & Promotion In addition to its TV campaign direct consumer contact . statics, and point-of sale, in order to reach consumers who do not have access to a television set.
  11. 11. The core benefit offered by Meril Splash is freshness. Meril Splash Beauty Soap is one of the skin care products of Square Toiletries Limited. Meril Splash soap especially developed for Bangladeshi girls, in the local market.
  12. 12. Product Meril Splash Belly Meril Splash Xtra Fresh Meril Fresh Cucumber Meril Fresh Peach Meril Fresh Turmeric Meril Splash Fresh Melon
  13. 13.  Price : The price of Meril soap is TK35 . Place&Promotion sharing consumer research data to improvemeril splash’s standards according to customer demand and trends e.g. merilsplash recently introduce a new variant called ‘meril splash-extra fresh’ which packaging is totally different than previous. Sales and distribution manager of Square Toiletries Limited is ensuring thecomplete coverage of retail outlets. He ensures that all variants of meril splashsoap are available on each shopping outlet of Bangladesh
  14. 14. Dettol soap target the market in a way of sociality. It shows the massages of being save from dust and insects. Dettol spoke about two themes a) Speaking about the 99.99% germs killing attribute b) It is able to kill 98% of microbes in just 15 seconds.
  15. 15. Product Dettol Hand Soap has four variants in the market available nationally – Dettol Original, Dettol Skincare, Dettol Cool Dettol Re-energize
  16. 16. Price The price of Dettol of 75gm Tk26 . Promotion Dettol targeted to demonstrate and teach over 100,000 school children by 2013 with proper hand-washing techniques and benefits. Quiz competitions would be held to encourage students to wash their hands.
  17. 17. Advertising message : “Dove soap doesn’t dry your skin because it is one-quarter cleansing cream”. One commonly seen motto for Dove soap is "Go Fresh" they also are known for running the "Campaign for Real Beauty." Rather than models, it used natural looking women to convey the benefits of the product . Dove has segmented and targeted the market towards urban areas . Blend of marketing communication tools – TV,Print media and, billboards .
  18. 18. Product Dove Focused on women(non-models)– beautiful in their own way. White beauty bar go fresh Cool Moisture Beauty Bar Winter Care Beauty Bar
  19. 19. Price: The price of Dove soap is TK110 . Place & Promotion The general trade comprises grocery stores, chemists, wholesale, and general stores. Various promotional awareness :- AD commercials on TV by doing comparison with other products of same range REAL beauty campaign .
  20. 20. After discuss all five brands, we acknowledge that every brand have their own & unique marketing strategy. And they trying to attract us in many ways. I would say, they are successful in their ways. Because their target markets are happy to use their product.

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