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Lovemarks Presentation V2

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nice presentation about the book Lovemarks

nice presentation about the book Lovemarks

Published in Sports , Business
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Transcript

  • 1. Aalap
Doshi
 Anindita
De
 Manisha
Gupta
 Michelle
Escobar

  • 2. CEO
Worldwide
of
Saatchi
&
Saatchi,
one
of
the
 world's
leading
crea9ve
organiza9ons,
 employing
almost
7000
people
in
150
offices
 across
86
countries
 Has
been
passionately
involved
with
New
 Zealand
Rugby
both
as
a
Board
member
of
the
 New
Zealand
Rugby
Football
Union
and
as
a
 supporter
of
the
game
at
every
level


  • 3. What started up Kevin Roberts
  • 4. From a business In the beginning, products perspective, Trademarks were… just products play great defense To consumers, the picture looks quite different : quot;This will have the quality I paid for.quot; Once famous trademark names that have now gone generic- Band Aid, Jell-O
  • 5. These warning signs can The idea of trademarks worked transform your product into a for a while. But after all, it COMMODITY: couldn't stop the disease of Commodification
 Consistent Interchangeable The little TM or “patent Impersonal pending” note on products was Homogeneous never enough to make sure Abundant everyone knows the value of Lowest price that brilliantly Brands did what they are getting And then came Brands….
  • 6. All brands are craving for attention
  • 7. Emotional connections with consumers should be the foundation of our marketing moves And the author reiterates: quot;Stop racing after every new fad and focus on making consistent, emotional connections with the consumer.quot; The Brand journey is over …
  • 8. Human Beings are powered by EMOTION and not REASON
  • 9. Shopping and Emotions quot;Consumers who make decisions based purely on facts represent a very small minority of the world's population... [However] there is always some product or service they buy based on impulse or emotion.“ [“Maurice Levy, Owner of Saatchi and Saatchi”]
  • 10. People think Love is an emotion. LOVE IS GOOD SENSE. [Ken Kesey]
  • 11. So, What's the point?? Love is the foundation for creating new kinds of emotional passionate relationships that brands need....
  • 12. What is Love built on?? No Respect, No Love, No Respect, No Love, No Respect, No Love, Period.
  • 13. How do you get Respect?? Perform,
Perform,
Perform
 Pursue
Innova9on
 Commit
to
total
Commitment
 Make
it
Easy
 Don't
Hide
 Jealously
guard
your
reputa9on
 Get
in
the
lead
and
stay
there
 Tell
the
truth
 Nurture
Integrity
 Accept
Responsibility
 Never
Pull
back
on
Service
 Deliver
great
Design
 Don't
Underes9mate
Value
 Deserve
Trust
 Never,
ever
fail
the
reliability
test

  • 14. How do you make the most money?? When loyal users and heavy users use your products all the time, you make $$$ You need to have a long term LOVE  AFFAIR with your customers.
  • 15. Brand Vs Lovemark
  • 16. What makes Lovemarks so special??
  • 17. Mystery’s High 5 1.  Great Stories 2.  Combining the past, present & future 3.  Tapping into dreams 4.  Great myths & icons
  • 18. Hear Touch Smell Taste See
  • 19. Intimacy Empathy Commitment Passion
  • 20. Getting to know your customers
  • 21. Inspirational Consumers
  • 22. Creating Lovemarks Mystery Storytelling quot;Any
business
that
is
not
creating
 Lovemarks,
is
simply
not
creating
value..quot;
 Building Empathy Repositioning Brand as Consumer Icon
  • 23. Making this world a better place Our world needs LOVE. It needs optimism and inspiration if we are to deal with the pressing problems we face.
  • 24. The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world. -Kevin Roberts
  • 25. Great engaging Just another coffee design- table picture book “Lovemarks is my lovemark” Doesn’t tell people in the New branding marketing industry paradigm anything they don’t already know Nice
style
of
wri9ng‐
like
 sharing
wine
over
dinner
 Stories about different with
an
old
friend
 products- marketing gimmick for Saatchi and Saatchi
  • 26. The IA Connection Polar Bear Book- Chapter 10 Contextual Inquiry Discovery Research
  • 27. Questions