29. Why Social Signals are Important
Network Topography
Social Networks* are
currently a much more
reliable authoritative
representation than
links.
* currently….
30. Why Social Signals are Important
Network Topography
Un-natural social
profiles are ignored by
the search engines as a
ranking factor
62. What's the worst that can happen?
1) You build a network of great contacts
2) You make your web properties more involving and
interactive
3) You improve customer service levels
4) You get free referral traffic from your social profiles
What downside?
63. Key Points
1) No you can NOT carry on using “rubbish” content
2) Stop going for the “easy” link
3) Lets all forget about the “algo”. Lets build good stuff.
4) We shot PageRank. Sorry.
5) Faking social profiles is really quite hard.
6) If you don’t have your own network, use someone else’s.
7) Always be on the lookout!
Questions?
64. Best Practices
1) You have to remove all copied content, de-index it etc.
2) Everything spiders see on your site should be good – if it
isnt, then de-index. Everything.
3) Stop buying links off anyone – you can still “make” some
though, as long as its done sensibly.
4) Don’t even bother trying to game the social system.
5) Bring your community “in house” (or on site)
6) Engage!
Even if you don’t think its worth it now, it will be in a few
years. Rel Author is a great example of where things are
going….