1. How effective is
How effective is
the combination
the combination
of your main
of your main
product and the
product and the
ancillary texts?
ancillary texts?

2. Production Aims
Production AimsFilmFilm
 The main products aim's of our filmThe main products aim's of our film
was to create a crime thriller filmwas to create a crime thriller film
that not only had the same charm asthat not only had the same charm as
old crime films such as ‘GoodFellas’old crime films such as ‘GoodFellas’
and ‘Reservoir Dogs’ while alsoand ‘Reservoir Dogs’ while also
keeping it contemporary and havingkeeping it contemporary and having
a sense of social realism to It.Wea sense of social realism to It.We
wanted a character driven story inwanted a character driven story in
which the audience would relate towhich the audience would relate to
and maybe even like the filmsand maybe even like the films
protagonist.We also tried to makeprotagonist.We also tried to make
the supporting cast, while bad guys,the supporting cast, while bad guys,
likeable as well so that the audiencelikeable as well so that the audience
would have more of a reaction whenwould have more of a reaction when
the betrayal takes place in the film,the betrayal takes place in the film,
just as a betrayal take place in thejust as a betrayal take place in the
two other films mentioned above.two other films mentioned above.

3. The main aim of our poster was to obviously, drawn viewer's in.
However we did also want to get across the themes, style, tone and
even a hint at the plot in our films poster. Like many posters for crime
films, it has a close up of the characters face on the poster. This was
important, because, as mentioned earlier we wanted a very character
driven story with relatable people in the film. This close up establishes
Cyrus as the films lead.
However it also gives hints at the films plot as the films title is covered
in drugs, or more specifically, cocaine. Viewers of the poster could see
and interpret this to mean the film has a theme of drugs in it, simply
from looking at the poster. Another plot point we hint at is Cyrus’
hidden agenda. This is shown through half of his face being obscured.
This is also a style seen on many other crime thriller posters.
We have included all the things you would find on any other poster such
as the writing at the bottom crediting people involved with the film, the
films website, the BBFC rating the film has been given and the
producer's and distributors logo’s. We also included critic reviews that
you find on most films posters that have received good critical acclaim.
Production aims of our poster

5. nn
Example of a film poster
similar to ours

6. Our Radio Trailer’s objective, was just like our posters, to get people
interested and drawn them in to watch our film . However we had more
options with the radio trailer because even though there is no images,
you can use audio alone to get the audience excited about your film.
For example we tried to go for a more action orientated approach with
this trailer.
For example we included explosion and banging noises in the trailer
as well as clips from the film of the characters voices saying dramatic
lines. Dan is providing the information on the trailer stating things such
as the cast members, the critical responses the film received and the
release date. He is speaking not in his normal voice but in much
deeper, booming dramatic voice.
We also included music from the montage scene of our film as it is the
most upbeat music in the film and will help get the listeners excited
rather than if we had used some of the more downbeat music that was
used in our film.
Our radio trailer was quite brief, lasting only between 30-40 seconds
we felt that it needed to be brief, direct and exciting.
Production Aims of our radio
trailer

7. Our Radio TrailerOur Radio Trailer

8. Other forms of Advertising we used forOther forms of Advertising we used for
our filmour film
One more form of advertising we used for our film was the viral adverts. As
our film is about four criminals. We decided to create 4 wanted posters for
each main character in our film. We gave details about the characters on the
posters.
What added to the effectiveness of the posters and what made them appear
to be from the films ‘world’ is that these posters actually appeared in our film.
Not only that, but the main character in the film actually interacted with them.
This will help the people who see these posters and then get them immersed
even further into the films ‘universe’.

9. Other films use ofOther films use of
viral advertisingviral advertising
Many other films, including films in the crime thriller genre, use viral
advertising to market their films. Viral advertisings main aim to
become as popular as possible by being passed around by people,
usually on social networking sites or by other means on the internet.
One film in the crime genre that used viral advertising well was the
film ‘The Dark Knight’, which involved leaving users clues to an online
treasure hunt which would eventually lead the users to a website
which hinted at the films antagonist, the Joker.

10. How effective do you think the two ancillaryHow effective do you think the two ancillary
texts are in selling your product?texts are in selling your product?
 I believe that our ancillary texts were successful in selling our product asI believe that our ancillary texts were successful in selling our product as
many people have already viewed our film onYouTube despite it only beingmany people have already viewed our film onYouTube despite it only being
on the website for a short amount of time. Personally, I think that the posteron the website for a short amount of time. Personally, I think that the poster
was better at selling the product than the radio trailer.The reason I think iswas better at selling the product than the radio trailer.The reason I think is
because the poster hints more about the films story, characters and style,because the poster hints more about the films story, characters and style,
more than the radio trailer does.more than the radio trailer does.
 For example, we did get across some of the same messages in the radio trailerFor example, we did get across some of the same messages in the radio trailer
as well as poster. For example in both we told the audience that the films mainas well as poster. For example in both we told the audience that the films main
driving plot was a drug deal. However in the poster we gave hints to thedriving plot was a drug deal. However in the poster we gave hints to the
viewer that there was two sides to Sam’s character.While we did not directlyviewer that there was two sides to Sam’s character.While we did not directly
mention this on the poster we inferred it and I think that this actually makesmention this on the poster we inferred it and I think that this actually makes
the poster more effective as it will further intrigue the viewer and make themthe poster more effective as it will further intrigue the viewer and make them
want to work out the hints for themselves and eventually leading them towant to work out the hints for themselves and eventually leading them to
watch the film. The poster and the Radio trailer both give information such aswatch the film. The poster and the Radio trailer both give information such as
the members of the cast, the production company and critical reviews.the members of the cast, the production company and critical reviews.
 The radio trailer also has its own positives as it features clips of dialogue fromThe radio trailer also has its own positives as it features clips of dialogue from
the film itself as containing music and sound effects meaning that peoplethe film itself as containing music and sound effects meaning that people
could simply be listening to the radio, hear the exciting sound effects andcould simply be listening to the radio, hear the exciting sound effects and
decide they want to listen to the trailer. Finally, the sound effects such asdecide they want to listen to the trailer. Finally, the sound effects such as
explosions give listeners an idea about what sort of film it is. In our case, aexplosions give listeners an idea about what sort of film it is. In our case, a
film with action scenes.film with action scenes.