Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Question 2: How effective is the combination of your main product and ancillary texts?
1. How effective is the combination of your main product and ancillary texts?
2. The second component that links all three of my texts is the channel. The print advert clearly has the channel 4 logo displayed, and the radio trailer mentions what channel the documentary will be broadcast on and when. The first thing to link them together is the title, it appears in all three products. The human canvas appears on the print advert in the larger text, it is mentioned on the radio trailer before the scheduling and is also in the opening title of our documentary wrote on someone's back as if it was a tattoo.
3. Another thing that links them is the scheduling, again the print advert clearly says when it is scheduled for and the radio trailer advertises when the documentary will be on. The scheduling for my documentary is after the watershed at 9pm, this suits my target audience of young adults as it is not on to late, but is a good time for them to probably be watching TV. The music on the products also link them. The music on the radio trailer is the music chosen by our target audience in the initial questionnaire. When the target audience listen to the radio trailer, hopefully this would encourage them to watch the documentary as they will like the music so will want to watch it, but also they’ll be listening to what the documentaries about.
4. Extracts of the documentary such as the Voxpop and Demi’s interview were used in the radio trailer. This gives the listener of the trailer an insight of what is in the documentary. The main image on the print advert clearly links itself to the documentary and the radio trailer, through the obvious use of tattoos which is the topic of the documentary and radio trailer. The images used in the documentary for montages and cutaways are also used on the print advert. This gives a direct like between the two visuals.
5. The slogan ‘Is it Art?’ appears in both advertising texts. In large text on the print advert, and in the voice over in the radio trailer. This slogan makes people ask them selves weather they think it is art, and might encourage them to watch the documentary to find out if people agree with them. The voiceover is used in both the documentary and the radio trailer. Being the same voiceover adds the link between them and even helps the audience associate the programme with the trailer. The voiceover is clear, calm and informal which would suit the young target audience.
6. The print advert can fit into many different spaces because of the convention of the shape. It could be placed on billboards in shopping centres, in newspapers and magazines that our target audience would read. The newspapers I would place them in would be the metro, the daily mail, the times and the daily star. These would reach a variety of people. My radio trailer would be played on radio stations that would also appeal to my target audience of young adults aged 16-24. It wouldn’t be able to be played on any BBC radio stations as it is a channel 4 production. The ratio station I would chose are Juice.fm, Radiocity96.7 and Heart fm. These are aimed at the same target audience as my documentary and would play the music that is in my documentary, as well as on the trailer. They are all local regional radio stations. I would place the trailer on early morning, when young people would be on there way to college or work, midday when people are on there lunches, and tea time when people are coming home from work. This would attract the most possible listeners.