2. ABOUT ME Yvonne is Yvonne!(to borrow a friend’s words) A Not for Profit fundraiser An entrepreneur Specialist in alternative sources of income in Ghana An advocate for Paradigm Shift in Africa Social Change Minister Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
3. MOREABOUT ME A Business consultant(specialising in Start-ups) A Writer and Blogger A Social Media Expert An HR trainer and Public Speaker A Biologist A lover of God and therefore, of people Finally, a lover of Ghana and of the colour black(even though I don’t have any favourites!) Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
4. WHAT IS A PERSONAL BRAND? Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
5. PERSONAL BRANDING The process of packaging and marketing what you have to offer the world is what we call personal branding. It is the process by which Yvonne, for example, identifies herself as Yvonne the Not for Profit Fundraiser It is also the process by which you differentiate yourself from the rest of the people offering the services in the same category as you Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
6. EVERYONE HAS A BRAND-SOMEHOW! Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
7. BUT WHY? Help prospective employees and clients know what you have to offer them Marketing your products and services therefore becomes easy Branding involves building credibility and personal integrity, which helps prospective clients and employees build trust in you Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
9. BRANDING 101 Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
10. BASICS Know who you are and what you are about Consider your strengths, weaknesses and training Decide on which area you would like to specialise in(what do you have to offer and to whom?) Draft a mission statement and an action plan to help you attain it You are ready to begin! Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
11. BASICS..... So even without knowing it you already have a brand! It begins with your personal appearance, how you speak and other forms of etiquette. People have therefore already formed an impression(‘brand’) of you in their minds.It is therefore important that you intentionally plan to brand yourself. Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
12. ASK YOURSELF... Am I reliable?Do I consistently deliver on my promises? Do I treat others well? Am I fair in all my dealings? Do I possess integrity? Would I want to hire me? Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
13. WAYS TO BRAND YOURSELF Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
14. CONVENTIONAL METHODS Business cards CV/Resume Application letters References Samples of work done in the past Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
15. IN THIS GLOBAL VILLAGE ERA..... Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
16. IT IS SO EASY! The average employer or prospective client uses the internet now(hopefully) Most HR managers will search for an applicant online 80% of jobs are given out through networking(not nepotism o!) Social networking sites have made it easy for us to be in such networks Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
17. ONLINE BRANDING 101 After you identify what you are about, have a clear and precise tagline describing yourself and add it on to your email signatures Oh, and that means GET EMAIL! Online business cards Get a blog or a personal domain if you have to Build an online portfolio Join Social Networking sites Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
18. Social MEDIA Networks and Branding Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
19. IMPORTANCE OF SOCIAL MEDIA NETWORKS Over 500 million people are on Facebook worldwide. In Ghana over 70% of internet users are on Facebook All leading corporate brands in the world and almost all top people (including presidents and senators) use social media networks Linkedin is now the place of choice for hiring employees by a lot of world class brands Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
20. SO...... Use Facebook to get a network of friends, prospective clients and just buddies! Be careful what you allow on your wall though Build your profile and do it intentionally Post stuff on your wall that is decent and will not go against what you are about Use Facebook to promote the brand that is you Join Linkedin and use it to your advantage! Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
21. .... Create a video of yourself talking about yourself(video resume), in a mock interview situation, doing something that promotes your brand etc. and upload it onto Youtube Upload a presentation about yourself unto Slideshare Get a blog at Blogger or Wordpress or use Tumbl’r to repost blog articles you find helpful Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
22. ..... Tweet and retweet helpful stuff. Follow people in your area of expertise and make sure they are huge too!(coolness by association) Use Flickr to share pictures of you volunteering somewhere or doing a presentation or anything that will promote YOU online. Skype,Skype,Skype! Integrate all these sites and add the relevant ones to your email signature Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
23. Remember.... Rome was not built in a day. Patience is key. It will take you time to build and establish your brand, and even more time to maintain it Little drops of water make the mighty ocean, so tiny things matter. They will make a difference whether positively or negatively. Consistency is extremely important, especially online Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
24. My LAST WORDS FOR YOU.... The chief end of man should be to glorify God and give him praise. Garbage In, Garbage Out does not apply just to computing. Make the most of every opportuinity! The world changes when one person takes action. It may not be immediate or obvious, but it does take place! (Yvonne Nyavor) Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
25. MORE RESOURCES FROM ME AT... www.yvonnenyavor.wordpress.com www.ghanapresidentforaday.blogspot.com Email:nyvonne2010@gmail.com Find me on Facebook,Linkedin,Slideshare etc. as Yvonne Nyavor Twitter:yvelove34 Skype:yvonne.nyavor Mobile:+233265795720 Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011
