How-to measure, deliver social media marketing ROI for your Brand This presentation gives you a simple step-by-step process to plan the same. Feel free to reach us for queries on - - Blogging - Search engine optimization SEO online and offline - ROI on social media marketing - Brand monitoring - Social media quotient analysis and Audit reports - Social media influence and optimization Have a wonderful brand connect ahead.

1. (www.techdivine.com)
socialmedia@techdivine.com
TECHDIVINE ®
Creative
Services
Digital Marketing Agency – Mumbai, INDIA
HOW-To – “Plan, design, measure, deliver,
monitor – Social Media ROI for your BRAND”
By Award Winning CEO @AnanthV9

2. OurCore Services /IP’s /Testimonials
Since 2010 we have catered to 32 brands in 5 countries across 18
industries
 Online Marketing – SEO, SMM, SMI, Your SMQ Audit report & analysis
 Design Services – Branding collateral, website design, Banners & Logo
 Creative Writing – PR campaigns Online & Blogging
 Complete details here: http://techdivine.com/ourservices.html
LATEST NEWS: Awards, BBC interview, Case studies (Clickhere
)
 Corporate BLOG: http://techdivine.com/tdblog
 Android App – Google Play http://goo.gl/I9iF7
 TESTIMONIALS Link: http://techdivine.com/testimonials.html 2All Contents are Copyrights of TECHDIVINE Creative Services
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Planning your social media campaign
STEP 1 - Consumer research analysis:
- In-depth “consumer research analysis & competitor analysis
Reports”. For eg. We generate YOUR SMQ®
reports for our client partner
brands using our Flagship Registered brand’s unique “MarketingScience54”
process designed by our Award Winning CEO.
- Understanding their most preferred platform to engage with similar brands / services
- Understanding which “Deals/Offers/Unique Value-add/Solution” are they looking
for and which factor appeals to them the most online.

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Designing your social media campaign
STEP 2: Editorial Calendar:
Starting with an Editorial Calendar customized for your BRAND goals and organizational needs
from this campaign.
-Design content based on results from STEP 1 – Consumer research analysis
- Give your BRAND a FACE / VOICE – HUMANIZE Your BRAND.
-Understand when and where is the best time to share your content
- Never automate your social media process: Remember, humanize your brand. Just like a smile
reflects in your voice on a phone, a sincerely shared message on a real-time process
reflects across your end users.
- Have an “instant gratification” process for your brand ambassadors online.

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Measuring your social media campaign
 GOALS – Prioritize your Management goals from this campaign.
 METRICS – Clearly defined: For eg. 15% Increase in footfalls in 6 weeks,
25% increase in lead enquiries in 8 weeks, etc.
 MEASURE: Use the right tools for eg. We empower our client brand’s ROI
based campaigns using our power packed in-house “Your SMQ®
– Social
media quotient” process designed by our Award winning CEO.
 FEEDBACK & IMPROVIZE – Keep improvising and innovating based on the
feedback and responses from the campaign at least on a fortnightly basis.

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Delivering your social media campaign
Sales / Leads
SEO
Branding
Consumer engagement
Organizational Profitability
Consumer Loyalty
Consumer engagement
Referrals
Brand content consumption / Use
Email Subscribers
Reach
Fans / Followers / Views / Hits

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Monitoring your social media campaign
The most successful social media and or digital marketing campaigns work and
deliver the best when it’s constantly monitored and improvised.
So always ensure to work on the feedbacks.
When your team meets to discuss “Which factors can be empowered and which
ideas and process can be changed” it’s a Valuable meeting time.
DATA that you derive from your Social media marketing (SMM) campaign is only
valuable if you give feedback and or response to your in-house team or third party
agency. So ensure to do so!

8. Degree Of Influence
More than just “Metrics”:
ROI Fundamentally Measurable
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9. Let’s Connect!
THANKYOU!THANKYOU!
TECHDIVINE Creative ServicesTECHDIVINE Creative Services
Digital MarketingAgency- INDIA
www.techdivine.com
socialmedia@techdivine.com
www.facebook.com/Techdivine Twitter@Techdivine
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All Contents are Copyrights of TECHDIVINE Creative
9

10. Let’s Connect!
THANKYOU!THANKYOU!
TECHDIVINE Creative ServicesTECHDIVINE Creative Services
Digital MarketingAgency- INDIA
www.techdivine.com
socialmedia@techdivine.com
www.facebook.com/Techdivine Twitter@Techdivine
9
All Contents are Copyrights of TECHDIVINE Creative
9